Know more about : Amanda Herson


Amanda heads the Online Team at Cape Union Mart Group.

Previously Amanda headed up the Poetry and Old Khaki brands. Prior to joining Cape Union Mart, Amanda was a Senior Associate with the Highland Consumer Fund (a R2.5 billion venture capital fund based in Boston, USA) investing in and growing retail and consumer goods companies. Previously, she was at Limited Brands in New York as Manager of Strategy and Business Development at Victoria’s Secret Beauty, and before that managed the development and launch of multiple beauty and personal care products at Bath & Body Works.  Amanda also worked at The Rockwell Group, where she advised mall developers on new retail concepts. She began her career at Boston Consulting Group in New York focusing on the consumer and retail sectors.

Harvard Business School, MBA
Wharton School- University of Pennsylvania, BSc in Economics (Summa Cum Laude)

Amanda returned to live in Cape Town from the USA and her time outside of work is focused on running after her identical twin sons.