Winning Loyalty Programs, 1 Oct Jhb, ASK AFRIKA

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Date:     1 October 2015
Venue:  Sunnyside Park Hotel Map and Directions

Winning Loyalty Programs SA

  • Best Practices – 101 Loyalty Programs
  • Unique Briefing for Professional Loyalty Marketers
  • Unique survey insights
  • What drives member engagement – 2015 SA Loyalty & Rewards members’ engagement survey*
    *conducted by Value+ Nettwork & Eighty20

Icon Awards 2015

  • How the winning companies integrate their loyalty programs into their overall CRM strategy, and
  • Learn and question the cream of SA’s most successful loyalty marketers

* Which benefits and offers are perceived value; how and why
* Multi-collaboration models – picking the right partners
* Too many cards – how to help the customer
* Quick and easy communications – the mobile way
* Predictive analytics are worth the sweat
* Reducing cost options – tiering; outsourcing
* Lower LSM’s are very engageable


***Special Offer R1,000 off for ASK AFRIKA clients, pay only R2,950 (excl VAT) per delegate***

Standard delegate rate:  R3,950 (excl VAT)

Category: , .


08h15 Welcome

2014/2015 Ask Afrika Icon Brand Winners
* Unique insights into the values and components of winning and consistent loyalty programs and how they add real value to the stakeholders
Maria Petousis, TGI Director at Ask Afrika

09h05 – 10h00
2015 Loyalty and rewards member engagement survey – results and INSIGHTS
* Conducted by Value+ Nettwork and Eighty20
* Just how engaged is the target consumer with SA’s 101+ reward programs
* What matters most in Loyalty programs
* What drives customer engagement
Deon Olivier, Executive Director, Value+ Nettwork
Illana Melzer, CMO & Head of Strategic Research, eighty20

10h00 – 10h20 Coffee & networking

10h20 – 11h00
Panel Discussion – Senior Loyalty Program Execs debate
* Expert perspectives on research insights
* Partner programs – criteria for new partners, existing partners adding value and the trend towards program coalitions
Panel leader: Amanda Cromhout, CEO, Truth
  – Fayelizabeth Foster, Head of Loyalty & Rewards, Standard Bank
  – David Hazell, Customer Marketing, Clicks
  – Illana Melzer, CMO & Head of Strategic Research, eighty20
  – Senior Exec, eBucks 

11h05 – 11h45
Creating a winning loyalty program – step by step process
* How does it strategically answer your business imperatives
* Astute segmentation
* The design options
* The fulfilment options
Amanda Cromhout, CEO, Truth

11h50 – 12h30
Navigating loyalty sites – big do’s, big don’t's
Godfrey Parkin, Britefire

13h30 – 14h05

Developing a rigorous loyalty business case
* Introduction to analytics
* Developing a rigorous loyalty business case
* Building a valuable dataset
* Loyalty reporting
* Using analytics to drive value through:
- Campaigns
- Segmentation
- Behaviourial modelling
Steve Burnstone, CEO, eighty20

14h10 – 14h45
Why Tiering matters – Standard Bank case study
Fayelizabeth Foster, Head of Loyalty & Rewards, Standard Bank

14h55 – 15h30
Synergy between loyalty and gamification
* Stimulating engagement through positive interaction
*Perceived relevancy to loyalty objectives by consumers
* Case studies demonstrating how to create successful interaction between mobile, gamification, loyalty and response
Candice Goodman, MD, Mobitainment 

 15h30  Conference Closes


Enquiries:  Sharon 021 790 8147


Additional Information


Sunnyside Park Hotel, Parktown, Jhb

Date and Time

1 October 2015