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Transforming Medical Communications Digital Master Class.2

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How to optimise digital media to reach and engage and complement current marketing

Transforming Medical Communications

Digital Marketing Master Class

Bryanston Country Club, Tues 24 March 2020

10 wise medical marketers will demo and explain their innovative best practices in reaching and engaging doctors, in an era where time pressure on doctors is materially reducing the effectiveness of traditional communication methodologies.  They are the cream of the crop and you will be greatly stimulated by being exposed to their thinking and practices. You will walk away with specific and proven ideas to enhance your communications to private sector doctors.

And the rates are geared to encourage marketing teams to benefit.

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Program

08h15 – 08h50

What constitutes the new digital medical marketing mix

Peter understands very well the conservatism of doctors, the time pressures which increasingly precludes traditional rep and media communications, their unwillingness to waste time on puffery, their wish to access quickly current useful info, and he will appreciate how digital media and communications can facilitate.  And he will suggest principles governing how to optimise the reach and engagement of digital media and communications.

Peter Russell, Chief Commercial Officer, BrandMED (Pty) Ltd

 

08h55 – 09h30

Creating the internal marketing environment to optimise new age reach and engagement

Paul Miller, CEO, CIPLA 

 

09h35 – 10h10

“More Than Free Pizza! In a cluttered pharmaceutical market; how can brands disrupt their customers (pharmacists & doctors) with innovative brand engagement & learning incentives that move the knowledge and sales needle (pardon the pun!)”

Mike Silver, Founder & CEO, Elevator  

 

10h10 – 10h30

10h30 – 11h05

How credible influencers gain the attention and respect of private doctors

* Influencer Marketing: A snapshot

* How to find the right influencers that will work for you

* How influencers can stimulate and then convert interest to engagement

Jeanine Rainier, Account Director, TILT 

 

11h10 – 11h45

The medical marketing mix – leading to sales

Bruce Bayes, Founder & CEO, Siyaenza

 

11h50 – 12h25

Measuring brand health – relating to the 2019 IAB Social Content Survey

2019 SA Social Media Content Research objectives – interesting findings

*  Establish key preferred channels, tactics, objectives and measurements

*  Establish preferred content categories and identify key growth areas

*  Rank current content tools and how these preferences may change

How to conduct a brand health check

*  Derived from a very useful blog published by Brand24

Terry Murphy, Publisher, Marketing Mix 

 

12h25 – 13h05 lunch

13h05 – 13h40

Understanding digital content marketing in the B2B medical arena

*  What to be aware of in terms of the Medicine Advertising Board of SA, particularly in Social Media

*  How to talk about your medicinal offering and products without them being sales ads

*  How to get your thought leadership published and shared

*  How PR and Social Media meet and what you can do to create awareness of who you are and what you do

Sheena Kretzmer, MD, The Social Local & co-Founder The Social Media Community Managers Club

 

13h45 – 14h20

How is Video changing end to end sales, connections, education and networks

Sean has been behind the camera for the last 17 years as a Video Content Creator, and coming from a background of Art Direction in some of the top Agencies such as BBDO and Saatchi & Saatchi.  He will use case study snippets to demonstrate a more disruptive and innovative way of creating video content to boost engagement.

*  What we can expect from Video Content, AI, AR and VR in the coming years

Sean Wilson-Smith, Founder, Vidr

 

14h25 – 15h00

Critical legal issues about digital medical communications

*  The legal context of healthcare-related communications

*  Patients as consumers

*  The role of informed consent in communications by medical practitioners

Neil Kirby, Director and Head of the Healthcare & Life Sciences Practice Area, Werksmans Attorneys

 

15h05 -15h40

Marketers optimising digital self-diagnosis communications to influence patients and doctors

*  The role informed consent in communications by medical practitioners.

*  The future of family practice.

*  New health technologies eg. genetics 3D printing, nanotechnology, etc. and its place in future medical practice

Dr Riaz Motara, Physician/Cardiologist

 

16h00 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Tues 24 Mar 2020