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TownshipShopperMarketingSummit,Jhb,10&11Apr

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Gurus leading you to the monies in the townships – quick wins

Township Shopper Marketing Summit

Bryanston Country Club, Jhb, Wed 10 & Thurs 11 Apr 2019

Now in its 11th year, our key appeal is that we know the gurus who consistently read the signals and adapt their offerings and communications successfully.  You will meet and learn from 15 proven winners.

There is much more money available than the official stats suggest.

• 2million+ undeclared contractors
• Thousands of hawkers earning good money
• 200,000+ spazas staying very competitive
• Township malls doing good numbers
• Black tax is enormous
• And illicit money is very big money

The insights you will gain

• KUSHUBILE: Surviving on R5,000 pm or < householder income; unique insights from the people themselves
• New informal retail audit; volume & value by FMCG categories, by retail type & geographical
• Why SA millennials are Afripolitans and why they represent the future
• Young Black influencers and township hipsters will tell you what’s cool right now
• Announcing 2019 Money Matters Research; data and insights – Lebo Motshegoa of Foshizi
• Brand strategies attuned to the psychology of Black people
• Brands that have a purpose will outshine those with no purpose
• Maponya Mall’s latest experience activations – key learning experiences
• Hawkers; how FMCG brands can work with them; it’s a very dynamic market
• Stokvel DNA – announcing 2019 study of brands purchased by stokvels, unique insight data
• Stokvels – creating buying moments – brands working with the stokvels
• Kasi Bites – how can brands effectively activate informal fast food outlets
• How brands can better tap into Black Twitter & WhatsApp
• Influencer marketing trust – selecting and managing very carefully
• We’re Not The Only Townships! Global learnings for marketers from informal markets in other developing countries

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Program

DAY 1: Wed 10 Apr 2019

08h40 – 09h15

KUSHUBILE; surviving on R5,000 pm or less household income. Unique insights from the people themselves, about their lifestyles, aspirations and shopping decisions

Jack Hlongwane, Account Manager, Kantar TNS

 

09h20 – 09h55

New informal retail audits – volume and value by FMCG categories, geographical and informal retail type

*  Credible methodology to assess target market numbers, and by spazas, hawkers and transport hubs

*  AND the research suggests unique routes to market

Hendrik van Blerk, Account Director, IPSOS 

 

10h00 – 10h35

The South African Hawker Market – is it a viable market for your products?

*  Who are the hawkers?

*  What do they sell and where do they buy from?

*  Where are they and how do you reach them?

Gill Mkhasibe, MD, The Mkhasibe Group

 

10h45 – 11h00 Coffee & Networking

11h00 – 11h40

Why SA millennials are Afripolitans and how should brands relate to their beliefs, attitudes, values and behaviours – announcing my new book KasiNomics

Be aware of the impact of cultural nuances on the buying and consumptions habits of consumers

*  Millennials, Afrillennials or Afripolitans, there is an important distinction which may impact on your bottom line

*  What are the opportunities and pitfalls of understanding or misunderstanding the culture, lifestyles and trends of our consumers

*  Prepare for the Afripolitan Generation

 GG Alcock, Entrepreneur & Author, Kasinomics

 

11h45 – 12h20

Maponya Mall’s latest experience activations – key learning experiences

Pertunia Tsotetsi, Maponya Mall Marketing Manager, Redefine Properties 

 

12h20 – 13h00 lunch

13h00 – 13h35

Doing it Right – Black Twitter & Whatsapp Marketing for brands

*  Black Twitter decoded – What is Black Twitter and how can Marketers take part in the conversation?

*  Facebook & Whatsapp Sales (Overview) – Using Social Media to close the sale.

*  Brands Best In Class – A look at the best brands on Twitter, Facebook and Whatsapp.

Noah Makholwa, Digital Ad Ratings Manager, Nielsen

 

13h40 – 14h15

Student Village’s new Student Spent Spend Research

*  Township youth culture is currently at the epicentre of cool. Brands need to get it or they’ll be left behind

Sechaba Sello, Activations and Youth Insights Specialist, Student Village

 

14h25 – 15h30

Navigating the influencer landscape across South African lifestyle brands and categories

• What SA Township youth want from influencer/brand relationships;

• How influences impact of every stage of the sales cycle;

• How to find Township influencers that fit your brand;

• How to generate trust online;

• How to impact the path-to-purchase;

• How to get customers to take action and

• How to build authentic, credible and believable partnerships with influencers from the hood.

Dali Tembo, MD, Instant Grass

 

Day 1 closes 15h40

 

DAY 2: Thurs 11 Apr

08h15 – 08h50

Brand strategies attuned to the psychology of Black people, relating to their household dynamics

Kabelo Ncholo, CEO, Yourself Management

 

08h55 – 09h30

Stokvels – creating buying moments – working with the stokvels

Nancy Madikizelo-Austin, Business & Insights Director, Minanawe

 

09h35 – 10h10

Stokvels DNA 2019 Survey  – definitive study of brands purchased by bulk buying stokvels; a basic tool to explore stokvel dynamics and to understand the foundational structures and functioning of it

Ninky Shuenyane, Projects Director, Stokvel DNA

 

10h10 – 10h30 coffee & networking

10h30 – 11h05

Kasi Bites – how can brands effectively activate informal fast food outlets

Jack Hlongwane, Account Manager, Kantar TNS

 

11h10 – 11h45

Influencer marketing trust – selecting and managing very carefully

*  Celebrity influencers: pluses and minuses

*  Community influencers; very important group but what if they are getting paid

*  Bloggers how influential with Millennials and township residents

Gopolang Mashigo, Associate, BE SALT

 

11h50 – 12h25

Mind the gap – opportunities to innovate for bottom line growth in the township economy

*  The changing competitive landscape in the townships creating new opportunities from bread to dog food, and transport to property

Lauren Winchester, MD, Epiphany Brand Agency

 

12h25 – 13h10 Lunch

13h10 – 13h50

SA black millennials

*  Segments

*  Kasi n Suburb relations

*  Aspirations

*  Career mind F

*  Brand Loyalty

*  The challenges being a millennial

*  Internet, social media and tech

Lebo Motshegoa, MD, Foshizi

 

13h55 – 14h30

“Brands can increase bottom line through good deed” – Unilever Institute

*  What are some of the societal problems and how can brands grow purpose from them

*  Are there any brands which have mastered this?

*  Where to begin….

Mpume Shange, MD, Expressive Through the Line

 

14h35 – 15h15

We’re Not The Only Townships! Global learnings for marketers from informal markets in other developing countries

Bhekinkosi Gumede, Business Development Manager, Elevator

 

15h30 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wed 10 & Thurs 11 Apr 2019