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TownshipShopperMarketingSummit,Jhb,27&28Mar19EB

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Early Bird R1,500 discount – offer expires 25 Dec 18

15 Gurus leading you to the monies in the townships – quick wins

Township Shopper Marketing Summit

Bryanston Country Club, Jhb, 27 & 28 Mar 2019

Now in its 11th year, our key appeal is that we know the gurus who consistently read the signals and adapt their offerings and communications successfully.  You will meet and learn from 15 proven winners.

 

 There is much more money available than the official stats suggest.

• 2million+ undeclared contractors
• Thousands of hawkers earning good money
• 200,000+ spazas staying very competitive
• Township malls doing good numbers
• Black tax is enormous
• And illicit money is very big money

 

The insights you will gain

• Announcing 2019 Kasi Star Brands Awards; the brands that township shoppers prefer and why
• New informal retail audit; volume & value by FMCG categories, by retail type & geographical
• Surviving on R5,000pm or less householder income – unique insights from the people themselves
• Why SA millennials are Afripolitans and why they represent the future
• Young Black influencers and township hipsters will tell you what’s cool right now
• Announcing 2019 Money Matters Research; Lebo Motshegoa of Foshizi presents data and insights
• Brand strategies attuned to the psychology of Black people
• Brands that have a purpose will outshine those with no purpose
• Maponya Mall’s latest experience activations – key learning experiences
• Hawkers; how FMCG brands can work with them; it’s a very dynamic market
• Stokvels – creating buying moments – brands working with the stokvels
• Stokvel DNA – announcing 2019 study of brands purchased by stokvels, unique insight data
• Kasi Bites – how brands can effectively activate informal fast food outlets
• Black Twitter – how brands can tap in
• Influencer marketing trust – selecting and managing very carefully
• How to create an ownable branded music experience

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Program

27 Mar 2019 DAY ONE

08h40 – 09h15

KUSHUBILE; surviving on R5,000 pm or less household income. Unique insights from the people themselves, about their lifestyles, aspirations and shopping decisions

Jack Hlongwane, Kantar Commerce Lead, SA

 

09h20 – 09h55

New informal retail audits – volume and value by FMCG categories, geographical and informal retail type

*  Credible methodology to assess target market numbers, and by spazas, hawkers and transport hubs

*  AND the research suggests unique routes to market

Hendrik van Blerk, Account Director, IPSOS 

 

10h00 – 10h35

The South African Hawker Market – is it a viable market for your products?

*  Who are the hawkers?

*  What do they sell and where do they buy from?

*  Where are they and how do you reach them?

Gill Mkhasibe, MD, The Mkhasibe Group

 

10h45 – 11h00 Coffee & Networking

11h00 – 11h40

Why SA millennials are Afripolitans and how should brands relate to their beliefs, attitudes, values and behaviours

* KasiNomic Revolution – my new book has a whole chapter on Afripolitans

 GG Alcock, CEO, Minanawe

 

11h45 – 12h20

Maponya Mall’s latest experience activations – key learning experiences

Pertunia Tsotetsi, Maponya Mall Marketing Manager, Redefine Properties 

 

12h20 – 13h00 lunch

13h00 – 13h35

Brands talking Black Twitter and WhatsApp; tapping into socially savvy shoppers

Too often brands are seen as intruders in personal communications; some smart examples of relating to community and individual needs

Rebone Masemola, Digital Regional Manager, BET Africa

 

13h40 – 14h15

Popping Bottles … and Kotas!   Young Black influencers & township hipsters will tell you what’s cool right now! Panel facilitated by Ronen Aires, Student Village

*  Township youth culture is currently at the epicentre of cool. Brands need to get it or they’ll be left behind

Ronen Aires, MD, Student Village

 

14h25 – 15h30

Kasi Star Brands Awards 2018/2019

Sarina de Beer, Director: Client Experience, Ask Afrika

 

Day 1 closes 15h40

 

28 Mar 2019 DAY 2

08h35 – 09h10

Brand strategies attuned to the psychology of Black people, relating to their household dynamics

Kabelo Ncholo, CEO, Yourself Management

 

09h15- 09h50

Stokvels – creating buying moments – working with the stokvels

Nancy Madikizelo-Austin, Business & Insights Director, Minanawe

 

09h55 – 10h30

Stokvels DNA 2019 Survey  – definitive study of brands purchased by bulk buying stokvels; a basic tool to explore stokvel dynamics and to understand the foundational structures and functioning of it

Ninky Shuenyane, Projects Director, Stokvel DNA

 

10h30 – 10h55 coffee & networking

10h55 – 11h30

Kasi Bites – How  brands can effectively activate in informal fast food outlets

Jack Hlongwane, Senior Research Executive, Kantar TNS

 

11h35 – 12h15

Influencer marketing trust – selecting and managing very carefully

*  Celebrity influencers: pluses and minuses

*  Community influencers; very important group but what if they are getting paid

*  Bloggers how influential with Millennials and township residents

Gopolang Themba, Associate, BE SALT

 

12h15 – 13h10 lunch

13h10 – 13h50

 ”Money Matters” vo2 – Unpacking shopper behaviour research – latest authoritative data and insights

*  Surviving the economic crisis as a shopper

*  Changing purchase behaviour

*  Purchase decision making journey

*  Hierarchy of  preferred products/brands

*  Essential vs. non-essential products

*  Channel selection à  relevance of formal vs. informal

Lebo Motshegoa, MD, Foshizi

 

13h55 – 14h30

“Brands can increase bottom line through good deed” – Unilever Institute

*  What are some of the societal problems and how can brands grow purpose from them

*  Are there any brands which have mastered this?

*  Where to begin….

Mpume Shange, MD, Expressive Through the Line

 

14h35 – 15h15

How to create an ownable branded music experience

Brands have been borrowing the cache of cool from music to years.  But today’s event marketers are working in an environment where consumers are more tuned in than the brands that target them.  Learn how to create integrated, ownable branded music experiences using the touch points of live, digital, social, mobile and technology.  Get key insights on how to map out a music-based strategy that gets your brand on the playlist – whenever and whenever fans are listening. And how to influence the DJs

Siya Metane, MD, Silkourlife

 

15h30 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wed 27 & Thurs 28 Mar 2019