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20% Discount negotiated for you – save R1,900 – if you register by 28 Feb

15 Gurus leading you to the monies in the townships – quick wins

Township Shopper Marketing Summit

Bryanston Country Club, Jhb, Wed 10 & Thurs 11 Apr 2019

Now in its 11th year, our key appeal is that we know the gurus who consistently read the signals and adapt their offerings and communications successfully.  You will meet and learn from 15 proven winners.

There is much more money available than the official stats suggest.

• 2million+ undeclared contractors
• Thousands of hawkers earning good money
• 200,000+ spazas staying very competitive
• Township malls doing good numbers
• Black tax is enormous
• And illicit money is very big money

The insights you will gain

  • New informal retail audit; volume & value by FMCG categories, by retail type & geographical
  • Surviving on R5,000pm or less householder income – unique insights from the people themselves
  • Why SA millennials are Afripolitans and why they represent the future
  • Young Black influencers and township hipsters will tell you what’s cool right now
  • Home ownership, informal & formal; latest stats; spend priorities – upgrading and furnishing
  • Announcing 2019 Money Matters Research; data and insights – Lebo Motshegoa of Foshizi
  • Brand strategies attuned to the psychology of Black people
  • Brands that have a purpose will outshine those with no purpose
  • Maponya Mall’s latest experience activations – key learning experiences
  • Hawkers; how FMCG brands can work with them; it’s a very dynamic market
  • Stokvel DNA – announcing 2019 study of brands purchased by stokvels, unique insight data
  • Stokvels – creating buying moments – brands working with the stokvels
  • Kasi Bites – how can brands effectively activate informal fast food outlets
  • On how brands can better tap into black twitter
  • Influencer marketing trust – selecting and managing very carefully
  • How to create an ownable branded music experience
  • Kasi top performing brands 2018; significant shifts and very astute lifestyle insights
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DAY ONE: Wed 10 Apr

08h40 – 09h15

KUSHUBILE; surviving on R5,000 pm or less household income. Unique insights from the people themselves, about their lifestyles, aspirations and shopping decisions

Jack Hlongwane, Account Manager, Kantar TNS


09h20 – 09h55

New informal retail audits – volume and value by FMCG categories, geographical and informal retail type

*  Credible methodology to assess target market numbers, and by spazas, hawkers and transport hubs

*  AND the research suggests unique routes to market

Hendrik van Blerk, Account Director, IPSOS 


10h00 – 10h35

The South African Hawker Market – is it a viable market for your products?

*  Who are the hawkers?

*  What do they sell and where do they buy from?

*  Where are they and how do you reach them?

Gill Mkhasibe, MD, The Mkhasibe Group


10h45 – 11h00 Coffee & Networking

11h00 – 11h40

Why SA millennials are Afripolitans and how should brands relate to their beliefs, attitudes, values and behaviours

* KasiNomic Revolution – my new book has a whole chapter on Afripolitans

 GG Alcock, Entrepreneur & Author, Kasinomics


11h45 – 12h20

Maponya Mall’s latest experience activations – key learning experiences

Pertunia Tsotetsi, Maponya Mall Marketing Manager, Redefine Properties 


12h20 – 13h00 lunch

13h00 – 13h35

Doing it right – Black Twitter & WhatsApp Marketing for brands

*  Black Twitter decoded – What is Black Twitter and how can Marketers take part in the conversaton?

*  Facebook & Whatsapp Sales (overview) – using social media to close the sale

*  Brands Best In Class – a look at the best brands on Twitter, Facebook and Whatsapp

Noah Makholwa, Digital Ad Ratings Manager, Nielsen


13h40 – 14h15

Popping Bottles … and Kotas!   Young Black influencers & township hipsters will tell you what’s cool right now! Panel facilitated by Ronen Aires, Student Village

*  Township youth culture is currently at the epicentre of cool. Brands need to get it or they’ll be left behind

Ronen Aires, MD, Student Village


14h25 – 15h30

Kasi Star Brands Awards 2018/2019

Sarina de Beer, Director: Client Experience, Ask Afrika


15h40 Day 1 closes


DAY 2: Thurs 4 Apr

08h35 – 09h10

Brand strategies attuned to the psychology of Black people, relating to their household dynamics

Kabelo Ncholo, CEO, Yourself Management


09h15- 09h50

Stokvels – creating buying moments – working with the stokvels

Nancy Madikizelo-Austin, Business & Insights Director, Minanawe


09h55 – 10h30

Stokvels DNA 2019 Survey  – definitive study of brands purchased by bulk buying stokvels; a basic tool to explore stokvel dynamics and to understand the foundational structures and functioning of it

Ninky Shuenyane, Projects Director, Stokvel DNA


10h30 – 10h55 coffee & networking

10h55 – 11h30

Kasi top performing brands 2018; significant shifts and very astute lifestyle insights

Jack Hlongwane, Account Manager,  Kantar TNS


11h35 – 12h15

Influencer marketing trust – selecting and managing very carefully

*  Celebrity influencers: pluses and minuses

*  Community influencers; very important group but what if they are getting paid

*  Bloggers how influential with Millennials and township residents

Gopolang Mashigo, Associate, BE SALT


12h15 – 13h10 lunch

13h10 – 13h50

 ”Money Matters” vo2 – Unpacking shopper behaviour research – latest authoritative data and insights

*  Surviving the economic crisis as a shopper

*  Changing purchase behaviour

*  Purchase decision making journey

*  Hierarchy of  preferred products/brands

*  Essential vs. non-essential products

*  Channel selection à  relevance of formal vs. informal

Lebo Motshegoa, MD, Foshizi


13h55 – 14h30

“Brands can increase bottom line through good deed” – Unilever Institute

*  What are some of the societal problems and how can brands grow purpose from them

*  Are there any brands which have mastered this?

*  Where to begin….

Mpume Shange, MD, Expressive Through the Line


14h35 – 15h15

How to create an ownable branded music experience

Brands have been borrowing the cache of cool from music to years.  But today’s event marketers are working in an environment where consumers are more tuned in than the brands that target them.  Learn how to create integrated, ownable branded music experiences using the touch points of live, digital, social, mobile and technology.  Get key insights on how to map out a music-based strategy that gets your brand on the playlist – whenever and whenever fans are listening. And how to influence the DJs

Siya Metane, MD, SlikourOnLife


15h30 conference closes

Additional Information


Bryanston Country Club, Sandton

Date and Time

Wed 10 & Thurs 11 Apr 2019