Placeholder
Township Shopper headerTownship Shopper Main BannerTebatso RampediTownship Shopper Main Banner2_edited-1Township Shopper 1 Dayhow to book 31 OctTownship Shopper headerBusi Skenjana _Helene LindsayBrian Manguli MdluliVaughan Berry, ProvantageUrbanEcon LogoProvantage Media Group LogoProvantage Media Group Logo

Township Shopper Marketing Summit 6 May 2015 Jhb

To book scroll down

Date:       6 May 2015 Jhb
Venue:    Sunnyside Park Hotel, Parktown, Jhb

Delegate rate R3,950.00 ex VAT per delegate

Category: .

Program


 

                                                                   
Tebatso Rampedi
                                                                        Vaughan Berry
Property Research Specialist                                                          Director
Urban-Econ Development Economists                                        Provantage
 

08h10 – 08h45
Big 5 townships – Highveld; KZN; Western Cape
* Scale and impact of infrastructure upgrades upon shopping patterns
* Transport upgrading – impacting travelling patterns and creating retail opportunities in the hubs
* Evolution of black dominated suburbs
* Mall development projections and impact on shopping patterns
* Appreciating cultural diversities and the impact on community marketing
* Home ownership growth impacting disposable income spending priorities
Tebatso Rampedi, Property Research Specialist, Urban-Econ Development Economists

08h50 – 09h25
Spazas and township life right now
* Working with entrepreneurial foreigners
* How to work with independent wholesalers
* Moslem influences and including cash and carries
* Facilitating credit and payments
* Promotions and merchandising – how to motivate the traders
* Do training programs really work
Gill Mkhasibe, CEO, The Mkhasibe Group

09h30 – 10h05
Street culture and how to deploy a campaign that is both credible and cool
* Brands need to stop trying to attain a cool status
* Instead they need to focus on being credible
* Instant Grass will share a model detailing the 7 immutable laws of credibility
* We will demonstrate how these have worked for Nike, Capitec, Virgin et al
Jess Jorgensen, MD, Instant Grass

10h05 – 10h30 Coffee and networking

10h30 – 11h05
Brands enjoying nightlife
* Don’t assume nightlife marketing is only a marketing space for alcoholic beverages
* Brand placement in unexpected settings can be a great conversation starter and can be easily recalled by consumers
* Brands should take advantage of the receptive frame of mind of consumers when enjoying the nightlife
Tracey Felicidade Jones, Owner, Brand Spanking Marketing

11h10 – 11h45
The black side of Social Media
Lebo Motshegoa, MD, Foshizi

11h50 – 12h25
The ten highest interest areas for black/african women via FitG which reaches and engages … women everyday
* Talk the talk : lifestyle values and the language which will engage the consumer
* How brands should communicate with the female market on a digital platform
* Understanding community diversities, lifestyle priorities, what’s “cool”
Khahliso Khohlooa, Director, FitG

12h25 – 13h10 Lunch

13h10 – 13h40
The secrets of effective Stokvel campaigns
* Stokvel market, key touch points.
* Stokvel market, communication tools.
* Geographical stokvel dynamics
Busi Skenjana, MD, BSK Marketing & Associates

13h45 – 14h15
Township mall activation marketing; engaging target communities and the values that matter to them
Matthew McCormick, Marketing Director, McCormick Property Development & Director, McMedia

14h15 – 14h25 Stretch Break

14h25 – 14h55
Causal Experiential Marketing in the Kasi
* Generating business for the Brand whilst creating positive societal change
* Case study references: Protex Bathroom Makeovers, Sanlam Takalani Roadshows, Trinco; Walk a mile in my shoes challenge
Rory Brien, CEO, Oomph Africa

15h00 – 15h30
Changing commuting patterns and the resultant impact on shopping behaviours
* 25% of weekly top-ups happen within 5 minute walking distance from node
* More than 2/3rds of travellers purchase goods from hawkers
Vaughan Berry, Director, Provantage

15h30 Conference closes

 

 

Additional Information

Location

Sunnyside Park Hotel, Parktown, Jhb

Date and Time

6 May 2015