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Township Megatrend Gaps; 22 Sept 2021

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A number of well-informed strategic marketers focusing on selected target markets, understanding the products and services that they want, in the way they want them, and communicating in the language that will engage them.   promises to materially enhance your strategic thinking.  And we’ll highlight some Megatrend Gaps with interesting partnership opportunities for national brands – these days customisation is critical.

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Program

TOWNSHIP MEGATREND GAPS -  Wed 22 Sept (webinar 08h00 – 13h00)

We have asked a number of very respected and well-informed strategic marketers to highlight their visions about marketing gaps and innovations to give you a competitive advantage in 2022.  Focusing on selected target markets, understanding the products and services that they want, in the way they want them, and communicating in the language that will engage them.  This briefing promises to materially enhance your strategic thinking.  And we’ll highlight some interesting partnership opportunities for national brands, these days customisation is critical.

Announcing 2021 Metropolitan Black Consumer research and intriguing insights; Roelien Havenga, Head of Business Intelligence, Daymon International

Location Intelligence for Marketing Decision-making; Roger Blewett, Regional Executive, Lightstone

Wellness and beauty; high growth; superb insights will highlight the opportunities; Yasmin Kathoria, Business Humanizer & Partner, Innate Motion  

How Township Entrepreneurs Alliance empowers township-based entrepreneurs; 48,000 to date – unique partnership opportunities; industry specific tracking of successful entrepreneurs; their business profiles; their business facilitators; Bulelani Balabala, Founder, Township Entrepreneurs Alliance (TEA)

Mistakes & lessons learnt from operating within the Township Economy; Lizzy Mogale, Managing Executive: Insights, Strategy & Advisory, Township Economy Lead |RBB, Nedbank Limited

 Identifying and working with dynamic spazas; What is important to the Spaza shop owner; Location; location; location; Relationships; Brian Makwaiba, CEO, Vuleka Platform

Gaining strategic advantage – hot tips from three very astute township marketers

Thato Tshabalala, Business Develop Manager, Joe Public Insights

Dali Tembo, CEO, The Culture Foundry Co

Frans van der Colff, Faculty & Business Fellow, Henley Business School – Africa Freelance & MD, VDC Consulting (formerly Director of Fruit & Veg City, Director, Pick ‘n Pay)

Additional Information

Location

Webinar

Date and Time

Wed 22nd Sept