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Township Marketing Opportunities Upper LSMs 8 Sept 2021

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Upper-income LSMs represent a growing and very substantial spend, about half live in the townships and the other half in suburbia.  Typically our township webinars have focused on the lower LSMs because that’s the majority of people but not the majority of spend.   The 10 speakers we have selected are all proven marketing veterans and collectively will give you a wide range of insights and best practice experiences, and suggest marketing opportunities.

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Program

UPPER LSMs – Wed, 8 Sept (webinar 08h00 – 13h00)

Upper-income LSMs represent a growing and very substantial spend, about half live in the townships and the other half in suburbia.  Typically our township webinars have focused on the lower LSMs because that’s the majority of people but not the majority of spend.   The 10 speakers we have selected are all proven marketing veterans and collectively will give you a wide range of insights and best practice experiences, and suggest marketing opportunities.

Spatial Data to increase penetration of upper middle-income Black consumers; Bob Currin, CEO, AfricaScope South Africa (Pty) Ltd

Credible and latest profile data and insights – Market Research Foundation; Johann Koster, CEO, Market Research Foundation & Andrew Fulton, director, Eighty20

Where do they live, townships and suburbia – Where do they shop – How to reach and engage; Roger Blewett, Regional Executive, Lightstone

LSMs are not enough – the variables that need to be included in determining what drives spending power; Louis Itumeleng Seeco, CEO, Elements

Lifestyle and psychological lifestyles and insights; Sarina de Beer, MD, Ask Afrika

Principles and practices governing successful marketing strategies – lots of case study examples; Thato Tshabalala, Business Development Manager, Joe Public Insights Division

Par to hole-in-one; how brands can add value and fun for Black golfers; Barry Cohen, Author, Blazing The Trail

Who can create and share experiences that engage busy Black executives; Dali Tembo, CEO, The Culture Foundry Company

Changing the misconception of marketing for townships/ black middle class when we should be marketing to South Africa;  Nduduzo Donsa, Integrated Strategy Director & Marumo Segabutla, Senior Strategic Planner, Ogilvy South Africa

  • Townships are not just places there are what makes South Africa
  • Brands born from townships have gone to reshape culture
  • How to market to Black middle class and not just townships
  • Case Study: DStv Access & KFC Streetwise

Additional Information

Location

Webinars

Date and Time

Wed 8 Sept