Program
Week 1 – 9th Nov 22
08h10 – 08h40
KasiNomic Revolution explores the revolution taking place in the great marketplaces of the informal sector. The informal business sector is the next great frontier of Africa and it is undergoing an economic and technological evolution – a new world of small people doing big things, transforming the continent.
Michele Thackwray, Director, Amakonexin Marketing
in collaboration with GG Alcock, Kasinomics
08h45 – 09h15
Kasi Awards; the signals inspiring the winners to adapt so successfully
- The middle class is rising fast in numbers and discretionary spend, psychosocial influences hugely influence them
- Women adapt their family lifestyles because they have to find ways to survive and often through entrepreneurial activities
- Gen Z, 16-34, about half the population – the guys are very aspirational, trend and technology conscious and – the girls, their aspirations and their lifestyle priorities keep evolving
Sarina de Beer, MD, Ask Afrika
09h20 – 09h50
High income Black consumers; who are they, where are they
Using spatial data to identify and engage high income Black consumers
Bob Currin, MD, AfricaScope SA
09h50 – 10h00 Comfort break
10h00 – 10h30
MacG Podcaster, 1 million+ upper income followers; what appeals to them, how can brands contribute and engage
Jon Savage, CEO, InBROADCASTING
10h35 – 11h05
Data insights into developing partnerships between brand suppliers and tier 2 and 3 retail
Dylan Piatti, MD Africa, Advantage Group
11h10 – 11h40
Innovative partnerships identifying and working with smart township entrepreneurs
Andre Lombaard, Customer Experience executive, Smollan
11h45 – 12h15
Spaza marketing initiatives – which ones to back 2023
Kabelo Keys, The Township Media Specialist
12h30 webinar closes
WEEK 2, 16th Nov
08h10 – 08h40
What makes Gen Z fall in love or out of love with a brand
Their front of mind thinking and opinions, the latest research from Student Village and then dialogue with 4 students who will answer your questions, an on stage focus group who will greatly influence you.
Ronen Aires, CEO, Student Village
08h45 – 09h10
Kasilicious - Kasi food preferences and they are changing fast because they have to
How food is sustaining and lubricating social connections in the townships.
Jack Hlongwane, Account Manager, Kantar
09h15 – 09h50
Wellness and health; real food and lifestyle shifts
The rising township middle class can afford to care, but about what? Lower LSMs what can they afford to care about?
Jacqui Le Sar, MD, Inperspective
09h50 – 10h00 Comfort break
10h00 – 10h25
Cultural sensitivities influencing brand positioning and communications
Thato Tshabalala, Founder, Native Scope Holdings
10h30 – 10h55
LSMs are not enough, the variables that define target markets, leading to the optimum media mix
Louis Itumeleng Seeco, CEO, Elements
11h00 – 11h25
Niche markets evolving so quickly; customising communications and the offerings
Speaker being consulted
11h35 – 12h05
Growth hacking for marketers – 10 growth hacks likely to boost your numbers
Siya Metane, CEO, SlikourOnLife
12h15 webinar closes