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Township Marketing Opportunities 2022; 8 & 15 & 22 Sept 2021

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Upper-income LSMs represent a growing and very substantial spend, about half live in the townships and the other half in suburbia.  Typically our township webinars have focused on the lower LSMs because that’s the majority of people but not the majority of spend.   The 10 speakers we have selected are all proven marketing veterans and collectively will give you a wide range of insights and best practice experiences, and suggest marketing opportunities.

It’s a big discerning crowd, around 27.5 million young people and interestingly 1.7 million are credit active.  Engaging Gen Z – talk to them in their language and about what interests them, and our 7 speakers will advise and demonstrate with case study examples.  Sounds straightforward, there is so much to interpret to get it right, and that’s what you’ll learn from this briefing

A number of well-informed strategic marketers focusing on selected target markets, understanding the products and services that they want, in the way they want them, and communicating in the language that will engage them.   promises to materially enhance your strategic thinking.  And we’ll highlight some Megatrend Gaps with interesting partnership opportunities for national brands – these days customisation is critical.

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Program

UPPER LSMs – Wed, 8 Sept (webinar 08h00 – 13h00)

Upper-income LSMs represent a growing and very substantial spend, about half live in the townships and the other half in suburbia.  Typically our township webinars have focused on the lower LSMs because that’s the majority of people but not the majority of spend.   The 10 speakers we have selected are all proven marketing veterans and collectively will give you a wide range of insights and best practice experiences, and suggest marketing opportunities.

Spatial Data to increase penetration of upper middle-income Black consumers; Bob Currin, CEO, AfricaScope South Africa (Pty) Ltd

Credible and latest profile data and insights – Market Research Foundation; Johann Koster, CEO, Market Research Foundation & Andrew Fulton, Director, Eighty20

Where do they live, townships and suburbia – Where do they shop – How to reach and engage; Roger Blewett, Regional Executive, Lightstone

LSMs are not enough – the variables that need to be included in determining what drives spending power; Louis Itumeleng Seeco, CEO, Elements

Lifestyle and psychological lifestyles and insights; Sarina de Beer, MD, Ask Afrika

Principles and practices governing successful marketing strategies – lots of case study examples; Thato Tshabalala, Business Development Manager, Joe Public Insights Division

Par to hole-in-one; how brands can add value and fun for Black golfers; Barry Cohen, Author, Blazing The Trail

Who can create and share experiences that engage busy Black executives; Dali Tembo, CEO, The Culture Foundry Company

Changing the misconception of marketing for townships/ black middle class when we should be marketing to South Africa;  Nduduzo Donsa, Integrated Strategy Director & Marumo Segabutla, Senior Strategic Planner, Ogilvy South Africa

  • Townships are not just places there are what makes South Africa
  • Brands born from townships have gone to reshape culture
  • How to market to Black middle class and not just townships
  • Case Study: DStv Access & KFC Streetwise 

ENGAGING GEN Z – Wed 15 Sept (webinar 08h00 – 12h00)

It’s a big discerning crowd, around 27.5 million young people and interestingly 1.7 million are credit active.  The trick is to talk to them in their language and about what interests them, and our 7 speakers will advise and demonstrate with case study examples.  Sounds straightforward, there is so much to interpret to get it right, and that’s what you’ll learn from this briefing.

Using Cultural Intelligence (CQ) to engage with Gen Z; Shifting the narrative to meet Gen Z’s expectations – Understanding CQ and how you can use it to form meaningful consumer engagements; Khutso Magabe, New Business Executive, The Culture Foundry Co

Ama2000 – How to Win the Hearts and Minds of South Africa’s Emerging Generation Z – Insights into lifestyle and aspirations of Generation Z living in TownshipsJack Hlongwane, Business Development Manager, Kantar

Lifestyle research insights; Jacqui Le Sar, MD, Inperspective

Brands playing esports to win friends and influence Gen Z; David Sidenberg, Executive Director, BMI Sports Info

Generation Marketing; how to navigate the field of digital marketing to connect with the right audience; Sean Riley, CEO, Ad Dynamo 

How credibility and parasocial interactions with influencers affect purchasing decisions within the Gen Z market; Twala Ng’ambi, Digital and online brand strategist, Special Effects Media South Africa 

Topic being confirmed; Speaker to be confirmed  

MEGATREND OPPORTUNITIES-  Wed 22 Sept (webinar 08h00 – 13h00)

We have asked a number of very respected and well-informed strategic marketers to highlight their visions about marketing gaps and innovations to give you a competitive advantage in 2022.  Focussing on selected target markets, understanding the products and services that they want, in the way they want them, and communicating in the language that will engage them.   This briefing promises to materially enhance your strategic thinking.  And we’ll highlight some interesting partnership opportunities for national brands, these days customisation is critical.

The Resurgent Kasi Economy - The growth of and near future trends of kasi businesses – Kasipolitans – kasi shopper and consumer lifestyle trends; GG Alcock, Entrepreneur, Author, Kasinomics

Location Intelligence – reveals unique opportunities; Geo-mapping:-  your current network; competitor locations; various service providers; Roger Blewett, Regional Executive, Lightstone

Wellness and beauty; high growth; superb insights will highlight the opportunities; Yasmin Kathoria, Business Humanizer & Partner, Innate Motion  

How Township Entrepreneurs Alliance empowers township-based entrepreneurs; 48,000 to date – unique partnership opportunities

  • industry specific tracking of successful entrepreneurs
  • their business profiles; their business facilitators

Bulelani Balabala, Founder, Township Entrepreneurs Alliance (TEA)

Mistakes & lessons learnt from operating within the Township Economy; Lizzy Mogale, Managing Executive: Insights, Strategy & Advisory, Township Economy Lead |RBB, Nedbank Limited

 Identifying and working with dynamic spazas

  • What is important to the Spaza shop owner
  • Location; location; location
  • Relationships

Brian Makwaiba, CEO, Vuleka Platform

Gaining strategic advantage – hot tips from three very astute township marketers

Thato Tshabalala, Business Develop Manager, Joe Public Insights

Dali Tembo, CEO, The Culture Foundry Co

Frans van der Colff, Faculty & Business Fellow, Henley Business School – Africa Freelance & MD, VDC Consulting (formerly Director of Fruit & Veg City, Director, Pick ‘n Pay)

Additional Information

Location

Webinars

Date and Time

Wed 8th & 15th & 22 Sept