ENGAGING GEN Z – Wed 15 Sept (webinar 08h00 – 12h00)
It’s a big discerning crowd, around 27.5 million young people and interestingly 1.7 million are credit active. The trick is to talk to them in their language and about what interests them, and our 7 speakers will advise and demonstrate with case study examples. Sounds straightforward, there is so much to interpret to get it right, and that’s what you’ll learn from this briefing.
Using Cultural Intelligence (CQ) to engage with Gen Z; Shifting the narrative to meet Gen Z’s expectations - Understanding CQ and how you can use it to form meaningful consumer engagements; Khutso Magabe, New Business Executive, The Culture Foundry Co
Ama2000 – How to Win the Hearts and Minds of South Africa’s Emerging Generation Z – Insights into lifestyle and aspirations of Generation Z living in Townships; Jack Hlongwane, Business Development Manager, Kantar
Lifestyle research insights; Jacqui Le Sar, MD, Inperspective
Brands playing esports to win friends and influence Gen Z; David Sidenberg, Executive Director, BMI Sports Info
Generation Marketing; how to navigate the field of digital marketing to connect with the right audience; Sean Riley, CEO, Ad Dynamo
How credibility and parasocial interactions with influencers affect purchasing decisions within the Gen Z market; Twala Ng’ambi, Digital and online brand strategist, Special Effects Media South Africa