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SocialMediaLandscapeBriefings,Jhb,Wed25Sept19

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SOCIAL MEDIA SA LANDSCAPE BRIEFING

Bryanston Country Club, Wed  25 Sept 2019

The insights you will gain;

• Definitive SA platform stats, trends and Arthur’s insights

• Arthur’s global insights; CES Las Vegas, Mobile World Congress Barcelona, Dell Technologies World Las Vegas & global CEO interviews

• Fragmentation of the big social media channels into niche media

• Repositioning of Facebook and Instagram and WhatsApp

• Rising platforms – what’s making them special

• Generation Fluid aka Generation Z – their psyche is radically different from millennials and they are the rising dominant generation

• Humanising segmentation methodologies

• The KPIs that matter

• Gaming; the ultimate engaging medium

AND our very authoritative panellists will give you their opinions about the latest platform announcements, they think matter

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Program

08h30 – 09h30

Announcing 2020 Social Media Data and Trends

*  Facebook, YouTube, Instagram, WhatsApp, Twitter, LinkedIn

* RISING 4: Snapchat, Pinterest, TikTok, Twitch

Arthur Goldstuck, MD, World Wide Worx

                                                                                                                                                                                              

09h35 – 10h05

Twitch.tv: gaming going mainstream; how brands can optimise its unique engagement

*  The state of the global gaming industry and lessons for SA marketers

*  Esport hub giant Twitch.tv’s history and current user statistics and demographics (put in perspective how big Twitch is, comparison to mainstream media)

*  Demo’ing brands and games having fun together; that’s real engagement

Julia Robson, Social Media Manager, Esports personality and correspondent

 

10h05 – 10h30 Coffee & networking

10h30 – 11h10

Fragmentation of the big social media channels into niche media

*  end of Facebook as one size fits all

*  growth of messaging and decline of posting

*  sharper tailoring of value added engagement

*  social media listening – personalising intelligence

Godfrey Parkin, CEO, Britefire

 

11h15 – 12h15

THE BIG ISSUES PANEL

*  Arthur’s and Godfrey’s presentations

*  Latest platform announcements

*  Delegates Q&A

MJ Khan, Manager: Group Digital Platforms, Sasol – Panel leader

Bellinda Carreira, Executive Head: Interactive Marketing, Standard Bank

Craig Wight, Head of Business Intelligence, Draftline South Africa

Sheena Kretzmer, MD, The Social Local

Kelvin Jonck, MD, YOUKNOW Digital

Jarred Cinman, CEO, VML

 

12h20 – 12h55

How real segmentation should recognise psychological, spiritual and philosophical influences

*  How are audiences changing within a digital world?

*  Are we losing the human touch in a world where robots and machines dominate the conversation? Are we perpetuating social exclusion in a digital world?

*  How can we usefully segment audiences for impact digital and social media strategies that speaks to different needs and behaviours

Sarina de Beer, Director Customer Experience, Ask Afrika

 

12h55 – 13h45 Lunch

13h45 – 14h20

Measuring brand health – relating to 2019 IAB Social Media Content Survey

*  Please rank the social media ROI measurements used for 2018 and your expectations for 2019

*  For paid social campaigns please rank the importance of the following

Kelvin Jonck, MD, YOUKNOW Digital – Panel leader

Panellists:

Bellinda Carreira, Executive Head: Interactive Marketing, Standard Bank

Nozipho Mbatha, Group Brand Marketing Manager, Sasol (invited)

 

14h25 – 14h55

Generation Fluid aka Generation Z – what turns on, and what turns off, 15 million social activists

*  Millennials vs Generation Fluid

*  Blurring of physical and virtual

*  Multiple actions – the way of life

*  Innovative cross functional relationships

*  High unemployment rate – entrepreneurship

*  What does the future look like from a Generation Fluid point of view

Mike dos Santos, Strategic Director, Joe Public Shift

Kalliebree Keynerd, Head of Social Content, Joe Public Connect

 

15h00 – 15h30

What’s around the corner; Arthur’s insights from three international conferences and global CEO interviews;

- CES, Las Vegas

- Mobile World Congress, Barcelona

- Dell Technologies World Las Vegas

*  Interviews with CEOs of Netflix & Dell & CTOs of HP & Amazon, and others

Arthur Goldstuck, MD, World Wide Worx

 

15h45 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wednesday, 25 Sept 2019