Placeholder

SocialMediaLandscapeBriefings,Cpt,Fri27Sept19

To book scroll down

 

 

SOCIAL MEDIA SA LANDSCAPE BRIEFING

Sports Science Institute, Newlands, Cpt – Fri 27 Sept 2019

The insights you will gain;

• 2020 Definitive SA platform stats and trends

• Arthur’s global insights; CES Las Vegas, Mobile World Congress Barcelona, Dell Technologies World Las Vegas & global CEO interviews

• Fragmentation of the big social media channels into niche media

• Repositioning of Facebook and Instagram and WhatsApp

• Rising platforms – what’s making them special

• Generation Fluid aka Generation Z – their psyche is radically different from millennials and they are the rising dominant generation

• Humanising segmentation methodologies

• The KPIs that matter

• Gaming; the ultimate engaging medium

AND our very authoritative panellists will give you their opinions about the latest platform announcements they think matter

Category: , .

Program

08h30 – 09h30

Announcing 2020 SA Social Media Data and Trends 

* Facebook, YouTube, Instagram, WhatsApp, Twitter, LinkedIn

* RISING 4: Snapchat, Pinterest, TikTok, Twitch

Arthur Goldstuck, MD, World Wide Worx

                                                                                                                                                                                             

09h35 – 10h15

Fragmentation of the big social media channels into niche media

*  end of Facebook as one size fits all

*  growth of messaging and decline of posting

*  sharper tailoring of value-added engagement

*  social media listening – personalising intelligence

Godfrey Parkin, CEO, Britefire

 

10h15 – 10h35 Coffee & networking

10h35 – 11h30

THE BIG ISSUES PANEL

*  Arthur and Godfrey’s presentations

*  Latest platform announcements

*  Delegates Q&A

Sarah Utermark, Country Director, MMA SA – Panel leader

Scott Gray, Global Head of Experience Design, Virgin Active

Elizabeth Lee Ming, Client Partner @ Facebook

Kelvin Jonck, MD, YOUKNOW Digital

 

 11h35 – 12h10

What’s around the corner; Arthur’s insights from three international conferences and global CEO interviews;

- CES, Las Vegas

- Mobile World Congress, Barcelona

- Dell Technologies World Las Vegas

*  Interviews with CEOs of Netflix & Dell & CTOs of HP & Amazon, and others

Arthur Goldstuck, MD, World Wide Worx

 

12h15 – 12h50

The value of gaming and its ability to influence our consumers.

*  The culture of gaming and where the numbers are

*  Twitch TV and its role within the world of gaming

*  The difference between gaming and esports

*  How best to use gaming across digital platforms

Ryan McFadyen, Founder & Head of Strategy, HaveYouHeard

 

12h50 – 13h40 Lunch

13h40 – 14h15

How real segmentation should recognise psychological, spiritual and philosophical influences

*  How are audiences changing within a digital world?

*  Are we losing the human touch in a world where robots and machines dominate the conversation? Are we perpetuating social exclusion in a digital world?

*  How can we usefully segment audiences for impact digital and social media strategies that speak to different needs and behaviors

Sarina de Beer, Director Customer Experience, Ask Afrika

 

14h20 – 14h55

Measuring brand health – relating to 2019 IAB Social Media Content Survey

*  Please rank the social media ROI measurements used for 2018 and your expectations for 2019

*  For paid social campaigns please rank the importance of the following

Kelvin Jonck, MD, YOUKNOW Digital – Panel leader

Panellists:

Elizabeth Lee Ming, Client Partner @ Facebook

Heidi Ocker, Global Digital Marketing Manager, Virgin Active

                                                                                                                                                                                            

15h00 – 15h35

Generation Fluid aka Generation Z -  what turns on, and what turns off, 15 million social activists

*  Millennials vs Generation Fluid

*  Blurring of physical and virtual

*  Multiple actions – the way of life

*  Innovative cross functional relationships

*  High unemployment rate – entrepreneurship

*  What does the future look like from a Generation Fluid point of view

Mike dos Santos, Strategic Director, Joe Public Shift

Kalliebree Keynerd, Head of Social Content, Joe Public Connect

 

15h50 conference closes

Additional Information

Location

Sports Science Centre, Newlands, Cpt

Date and Time

Friday, 27 Sept 2019