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SocialMediaLandscapeBriefingCPT 19/9

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Arthur Goldstuck announces annual social media platform research; data and insights

Bryanston Country Club,  Jhb Mon 18th & Sports Science Institute, Newlands, Cpt Tues 19 Sept

18 opinionated social marketers adding unique values to 2018 marketing campaigns

 Expert opinions about the probable impacts of the latest platform data and insights upon marketing planning 2018.  For the first time, a lot of demographic information about the platform profiles.  We will feature the Big 5 – FaceBook, LinkedIn, Twitter, Instagram and YouTube;   and the Messaging 5 – WeChat, WhatsApp, BBM, Periscope and Snap Chat.  World Wide Worx (Arthur Goldstuck) and Ornico (Oresti Patricios) are responsible for the research.  More highlights include a big focus on instant messaging, ranking SA’s media owned social platforms, appraising SA’s winning apps, and definitive advice about professional measurements of social campaigns.  And we will discuss social media disruption, changing our lifestyles, our business practices and our communication methodologies and all happening much faster.

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08h25 – 09h20

Announcing 2018 Social Media Landscape research results & Arthur Goldstuck’s insights

*  Platform, stats demographics; trends

** Messaging platforms and what makes them interesting – Facebook, LinkedIn, Twitter, YouTube, Instagram

*  Rising platforms and what makes them interesting

** WhatsApp; Periscope; WeChat;  Snapchat; BBM

Arthur Goldstuck, MD, World Wide Worx


09h25 – 10h15

Research Q & A; opinionated panellists and delegates question Arthur Goldstuck and Oresti Patricios, CEO of Ornico Group responsible for the research

Panel Leader; Elizabeth-Lee Ming, Chief Disruption Officer at TBWA\ Africa  (Jhb & Cpt)

Noeleen Bruton, Marketing Director,Tsogo Sun

Bellinda Carreira, Executive Head Interactive Marketing, Standard Bank (Jhb)

Godfrey Parkin, MD, Britefire (Jhb & Cpt)

Candy Goodman, MD, Mobitainment, Direct Marketer of the year 2016 (Jhb)


10h40 – 11h20

Platform representatives respond to the research and your questions – You Tube, Facebook, Twitter and LinkedIn

Panel Leader; Oresti Patricios, CEO, Ornico  (Jhb & Cpt)

Facebook & You Tube – Lisa Steingold, Marketing Manager, EMEA, Popimedia  (Jhb & Cpt)

Twitter (Jhb) – Crayg Hitzeroth, MD, Ad Dynamo

Twitter (Cpt) – Felicia De Agrela, Brand Strategist, Ad Dynamo

LinkedIn – Marius Greeff, Director, Turn Left Media (Jhb & Cpt)


11h25 – 11h55

Rise and rise of instant messaging

* Twitter; WhatsApp, Periscope; WeChat;  Snapchat; BBM

*  Which platforms have most potential for communication by brands

*  How can IM be leveraged effectively, given the content  limitations of the platforms;

*  Chatbot-enhanced messaging is going to be the new customer service and conversational interfaces are the new UI

‘*  Who is getting it right? Case studies?

Godfrey Parkin, MD, Britefire (Jhb & Cpt)


12h00 – 12h30

Ranking SA’s media social platforms and their content appeals

*  IAB traffic data

*  Measuring social media downloads

Luisa Mazinter, Group Chief Innovation Officer, Mortimer Harvey (Jhb & Cpt)


12h30 – 13h20 Lunch

13h20 – 13h40

Soccer Laduma’s primary social platforms – Facebook, Twitter & Instagram – and how the media landscape is changing

*  Content that engages thousands

*  Working with the brands and  community engagement

*  Creating content for the digital sports fan

Gail Odgers, Head: Commercial Content, Soccer Laduma


13h45 – 14h20

The most successful South African apps in terms of downloads as well as engagement

*  Announcing SA’s top performing brand apps utilising TGI data and most importantly the content mix and treatment which engages

*  Guidelines enhancing probability of app success

*  Adapting global app success stories

Lynette Hundermark, Digital & Mobile Consultant, Useful and Beautiful (Jhb & Cpt)

Maria Petousis, Director, TGI (Jhb & Cpt)


14h25 – 14h50

South Africa’s Top Social Brands. Who are SA’s top performing social brands, and what can you learn from them?

Oresti Patricios, CEO, Ornico (Jhb & Cpt)


14h55 – 15h40

Social media disruption -   technology innovation changing the rules of the game  unanticipated consequences

*  What is the next big disruptive trend in social media?

*  How does one prepare for disruption one cannot predict?

*  What new technologies are emerging that will leverage social media and be leveraged by it?

Panel leader; Noelene Bruton,Marketing Director,Tsogo Sun (Jhb & Cpt)

Elizabeth-Lee Ming, Chief Disruption Officer at TBWA\ Africa  (Jhb & Cpt)

Arthur Goldstuck, MD, World Wide Worx (Jhb & Cpt)

Tacita McEvoy, Founder, Social Media Now(Cpt)


15h45 conference closes

Additional Information


Sports Science Institute SA, Newlands, Cpt

Date and Time

Tues, 19 Sept 2017