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SocialMediaContentSABriefing,Jhb,26Junefp

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SOCIAL MEDIA SA CONTENT BRIEFING

Bryanston Country Club, Wed 26 June 2019

THE INSIGHTS YOU WILL GAIN

  • Changing content platform preferences 2019/20
  • Content types and creative formats in demand
  • Preferred social media tools; listening; media buying; content management, CRM messaging
  • Paid and organic; key issues; targeting criteria
  • The measurement and metrics that matter
  • AI - key focus areas for 2019/20
  • Ranking – chatbots, podcasting, NLP, blogging
  • And much more

 AND … 10 GURUS WILL TRANSLATE THE DATA FINDINGS INTO VERY ASTUTE INSIGHTS

AND … THEY WILL DEMO INNOVATIVE CASE STUDIES 

Category: , .

Program

08h20 – 09h30

Next 18 months;  big changes already in the pipeline – research insights

2019 SA Content Research findings; most compelling insights

*  Evolving content platform preferences 2019

*  Creative formats in demand

*  Preferred social media tools

*  Ranking priorities and concerns – organic and paid social media marketing

*  Content measurements that really matter

Brad Page, Head of Agency Council, IAB & Partner, Media Strategy Director – Social Lab, Ogilvy

Panellists;

MJ Khan, Group Online Manager, Sasol

Bellinda Carreirra, Director – Interactive Marketing, Standard Bank

Ricky Hendricks, Digital Media Manager, Tencent Africa

 

09h35 – 10h30

Storytelling  to Story living – appraising the Story initiatives of the main platforms

*  Disappearing media: risks and value

*  Resources required to get this out

*  Local brands in SA case studies

*  Lacking of reporting metrics

Sheena Kretzmer, MD – The Social Local & co-founder of Social Media Community Managers Club

 

10h30 – 10h55 Coffee & networking

10h55 – 11h35

Visual engagement; prioritising short form video and live-streaming

*  Short form video content and images – fans responding directly

*  Live video lessons and how to apply them on any platform

*  Disruptive video techniques at work

Melissa Attree, Creative Director (Social & PR), Ogilvy SA

 

11h40 – 12h20

Tools & Tactics to optimise your content marketing – paid and free

* The tools our respondents prefer;  listening; media buying; content management; CRM messaging

*  What’s hot now, and what could be hot next year

Mike Oelschig, Managing Director, Cerebra

 

12h25 – 13h00

AI enhancing compelling content

*  5 current applications; search; recommendation engines; programmatic advertising; marketing forecasting & speech text recognition

*  AI tools appraised; NLP; Wordsmith; Quill; Hemingway; IBM Watson; BoomTrain; Optimove: Albert; Angie; sentiment analysis; content curation

*  Conversational AI

Carmen Murray, CEO, BOO-YAH!

 

13h00 – 13h50 Lunch

13h50 – 14h30

Creating personalised experiences with messenger bots

*  25% of customer service and support operations will integrate virtual customer assistants (VCA) or chatbot technology across engagement channels by 2020 – Gartner

*  Chatbots, podcasts, blogging – just how influential are they

*  WhatsApp, Twitter, Telegram, … where do I focus my money

* Google Rank Brain, Amazon Echo, Apple Sirri, Microsoft Cortana

Godfrey Parkin, CEO, Britefire

 

14h35 – 15h05

Engaging SuperSport content

*  Creating meaningful innovative and relevant digital content strategies

*  The evolution of near-live video content creation and distribution

*  Brand innovation and community engagement

Jamie Frank, Digital Strategy & Social Management, SuperSport

 

15h10 – 15h35

The sound of music – memorable content

Siya Metane, MD, SlikourOnLife

 

15h45 Conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wed 26 June 2019