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SocialMediaContentSABriefing,Jhb,26Junefp

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SOCIAL MEDIA SA CONTENT BRIEFING

Bryanston Country Club, Wed 26 June 2019

THE INSIGHTS YOU WILL GAIN

  • Changing content platform preferences 2019/20
  • Content types and creative formats in demand
  • Preferred social media tools; listening; media buying; content management, CRM messaging
  • Paid and organic; key issues; targeting criteria
  • The measurement and metrics that matter
  • Ranking – chatbots, podcasting, NLP, blogging
  • And much more

 AND … THE GURUS WILL TRANSLATE THE DATA FINDINGS INTO VERY ASTUTE INSIGHTS

AND … THEY WILL DEMO INNOVATIVE CASE STUDIES 

Category: , .

Program

08h40-09h50

Next 18 months;  big changes already in the pipeline – research insights

2019 SA Content Research findings; most compelling insights

*  Evolving content platform preferences 2019

*  Creative formats in demand

*  Preferred social media tools

*  Ranking priorities and concerns – organic and paid social media marketing

*  Content measurements that really matter

Brad Page, Head of Agency Council, IAB & Partner, Media Strategy Director – Social Lab, Ogilvy

Panellists;

MJ Khan, Group Online Manager, Sasol

Bellinda Carreira, Director – Interactive Marketing, Standard Bank

Ricky Hendricks, Digital Manager, Tencent Africa

Pierre Cassuto, CMO & CEO, Humanz Africa

Craig Whyte, Digital Director, Hoorah Digital

 

09h55 – 10h35

Storytelling  to Story living – appraising the Story initiatives of the main platforms

*  Disappearing media: risks and value

*  Resources required to get this out

*  Local brands in SA case studies

*  Lack of reporting metrics

Sheena Kretzmer, MD – The Social Local & co-founder of Social Media Community Managers Club

10h35 – 11h00 Coffee & networking

11h00-11h40

Visual engagement; prioritising short form video and live-streaming

*  Short form video content and images – fans responding directly

*  Live video lessons and how to apply them on any platform

*  Disruptive video techniques at work

Melissa Attree, Creative Director (Social & PR), Ogilvy SA 

 

11h45 – 12h25

Tools & Tactics to optimise your content marketing – paid and free

* The tools our respondents prefer;  listening; media buying; content management; CRM messaging

*  What’s hot now, and what could be hot next year

Mike Oelschig, Managing Director, Cerebra

 

12h25 – 13h15 Lunch

13h15 – 13h55

Creating personalised experiences with messenger bots

*  25% of customer service and support operations will integrate virtual customer assistants (VCA) or chatbot technology across engagement channels by 2020 – Gartner

*  Chatbots, podcasts, blogging – just how influential are they

*  WhatsApp, Twitter, Telegram, … where do I focus my money

* Google Rank Brain, Amazon Echo, Apple Sirri, Microsoft Cortana

Godfrey Parkin, CEO, Britefire

 

14h00 – 14h40

Engaging Supersport content

*  Creating meaningful innovative and relevant digital content strategies

*  The evolution of near-live video content creation and distribution

*  Brand innovation and community engagement

Jamie Frank, Digital Strategy & Social Management, SuperSport

 

14h45 – 15h20

The sound of music – memorable content

Siya Metane, MD, SlikourOnLife

 

15h30 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wed 26 June 2019