Social Media Landscape Briefing,Cpt,18Oct

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 SSISA, Newlands, Cape Town – Thurs 18 Oct



*  Big 6 platforms; latest stats, trends and Arthur Goldstuck’s insights

*  Big 6 hot issues; two panels, latest issues shortlisted by 1,000′s of followers

*  Social media guidelines for brands; IAB & ASA initiative; enforceable

*  Messaging; big 7 platforms, pros and cons

*  Bloggers; who really influences whom

*  Influencers; celebrity and micro; how to select and to track

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08h20 – 09h20

Announcing 2019 Social Media Landscape research results & Arthur Goldstuck’s insights

* Facebook; You Tube; Instagram; Twitter; LinkedIn; Snap Chat

*  State of the art stats, trends and insights

*  Your questions – authoritative guidance

Arthur Goldstuck, MD, World Wide Worx


09h25 – 10h10

Facebook, LinkedIn, Twitter – Panel – hot now now issues

*  Arising from the research study and from 1,000′s of followers

Marius Greeff, MD, Turn Left Media, Jhb & Cpt

Crayg Hitzeroth, MD, Ad Dynamo, Jhb & Cornelis Ouwehand, Group Sales Director, Ad Dynamo, Cpt

Mongezi Mtati, Marketing Manager, Ornico

MJ Khan, Group Online Media Manager, Sasol, Jhb

Mike Wronski, Director Digital Flow, Cpt

Panel leaders; Carmen Murray, Founder, Boo-Yah! (Jhb) &  Sarah Utermark, Country Director, MMA (Cpt)


10h10 – 10h35 coffee & networking

10h35 – 11h15

Instagram, YouTube & Snapchat -  Panel – hot now now issues

*  Hot issues from the research and from 1,000′s of followers

Richard Haubrich, CEO, Hyco Technologies (Pty) Ltd, Jhb & Cpt

Crayg Hitzeroth, MD, Ad Dynamo, Jhb & Panelist to be nominated, Ad Dynamo, Cpt

Rebone Masemola, Cultural and Brand Strategist, Kantar Consulting

Panel leaders; Terry Murphy, Publisher, Marketing Mix (Jhb) & Sarah Utermark, Country Director, MMA (Cpt)


11h20 – 12h30

IAB and ASA define enforceable guidelines for paid social media communications -
Gail Schimmel, CEO, ASA, Jhb & Cpt; and Matthew Arnold, IAB SA, Jhb & Cpt

*  Much more clarity about what is permissible and what is not acceptable

*  A strategic initiative to protect the consumer

Panellists- Jhb

MJ Khan, Group Online Manager, Sasol (invited)

Candy Goodman, MD, Mobitainment


Panellists – Cpt

MJ Khan, Group Online Manager, Sasol (invited)

Sarah Utermark, Country Director, MMA (invited)

Shae Leigh, Copywriter & Digital Content Creator at Red & Yellow


12h35 – 13h20 Lunch

13h20 – 14h00

Why messaging is the new medium – driven by personalised marketing -  pros and cons of the primary messaging platforms

*  Twitter; WhatsApp, Periscope; WeChat; Snapchat; BBM; FaceBook Messenger

Godfrey Parkin, CEO, Britefire, Jhb & Cpt


14h05 – 14h40

Influential bloggers; who are they and how should brands influence them

Gopolang Themba, Associate, BE SALT, Jhb & Cpt


14h50 – 15h25

Selecting the right influencers; tracking influencer campaigns and the analytics that matter

Arye Kellman, Co-Founder & Chief Creative Officer, TILT, Jhb & Cpt


Conference closes 15h45

Additional Information


Sports Science Institute of SA, Newlands, Cpt

Date and Time

Thurs, 18 Oct