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Social Media Landscape Briefing,Cpt,18Oct-20%

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SOCIAL MEDIA LANDSCAPE BRIEFING


Sports Science Institute, Newlands, Cpt – Thurs 18 Oct

DEFINITIVE ANNUAL BRIEFINGS – PROFOUNDLY INFLUENCING 2019 DIGITAL MARKETING

 THE INSIGHTS YOU WILL GAIN;

*  Big 6 platforms; latest stats, trends and Arthur Goldstuck’s insights

*  Big 6 hot issues; two panels, latest issues shortlisted by 1,000′s of followers

*  Social media guidelines for brands; IAB & ASA initiative; enforceable

*  SA Brand Index, top performing social brands and why

*  Messaging; big 7 platforms, pros and cons

*  Bloggers; who really influences whom

*  Influencers; celebrity and micro; how to select and to track

Category: , .

Program

08h20 – 09h20

Announcing 2019 Social Media Landscape research results & Arthur Goldstuck’s insights

*  Facebook; You Tube; Instagram; Twitter; LinkedIn; Snap Chat

*  State of the art stats, trends and insights

*  Your questions – authoritative guidance

Arthur Goldstuck, MD, World Wide Worx

                                                                                                                                                         

09h25 – 10h10

Facebook, LinkedIn, Twitter – Panel – hot now now issues

*  Arising from the research study and from 1,000′s of followers

Marius Greeff, MD, Turn Left Media, Jhb & Cpt

Crayg Hitzeroth, MD, Ad Dynamo, Jhb & Cpt

MJ Khan, Online Media Manager, SASOL 

Mike Wronski, Director, Digital Flow (Cpt)

Panel leaders; (Jhb) Terry Murphy, Publisher, Marketing Mix & (Cpt) Sarah Utermark, Country Director, MMA

 

10h10 – 10h30 coffee & networking

10h30 – 11h10

Instagram, YouTube & Snapchat -  Panel – hot now now issues

*  Hot issues from the research and from 1,000′s of followers

Richard Haubrich, CEO, Hyco Technologies (Pty) Ltd, Jhb & Cpt

Crayg Hitzeroth, MD, Ad Dynamo, Jhb & Cpt

Gail Odgers, Marketing & Advertising Manager, SportsPesa (invited Cpt)

Panel leaders; (Jhb) Terry Murphy, Publisher, Marketing Mix  & (Cpt) Sarah Utermark, Country Director, MMA

                                                                                                                                                         

11h10 – 12h00

IAB and ASA define enforceable guidelines for paid social media communications – Gail Schimmel, CEO, ASA, Jhb & Cpt

*  Much more clarity about what is permissible and what is not acceptable

*  A strategic initiative to protect the consumer

                                                                                                                                                         

12h05 – 12h35

SA Brand Index announces SA’s top performing social brands as well as for 4 Sub-Sahara hot markets; and most interestingly an analysis of leading campaigns

Mongezi Mtati, Marketing Manager, Ornico, Jhb & Cpt

 

12h35 – 13h25 Lunch

13h25 – 14h05

Why messaging is the new medium – driven by personalised marketing -  pros and cons of the primary messaging platforms

*  Twitter; WhatsApp, Periscope; WeChat; Snapchat; BBM; FaceBook Messenger

Godfrey Parkin, CEO, Britefire, Jhb & Cpt

                                                                                                                                                         

14h10 – 14h45

Influential bloggers; who are they and how should brands influence them

Gopolang Themba, Associate, BE SALT, Jhb & Cpt

                                                                                                                                                         

14h55 – 15h30

Selecting the right influencers; tracking influencer campaigns and the analytics that matter

Arye Kellman, Co-Founder & Chief Creative Officer, TILT, Jhb & Cpt

 

Conference closes 15h45

 

AND thousands of tweets – speakers respond

Additional Information

Location

Sports Science Institute of SA, Newlands

Date and Time

Thurs, 18 Oct