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Social Media Landscape Briefing JHB

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Standard daily delegate rate R4,500 excl vat

                                                                                                

Social Media Landscape Briefing 2016

Bryanston Country Club, Jhb, Tuesday – 20 Sep 2016

 

Arthur Goldstuck and 19 opinionated friends

influencing marketers about influencing their target customers

Announcing the 2017 annual landscape research results and insights at Jhb 20 Sep & Cpt 22 Sep plus expert opinions about the probable impact of the latest platform announcements.  The research is conducted by Arthur Goldstuck and Ornico.   Unique opportunity for digital marketers to assess latest information and opinions, from the most informed digital marketing consultants in SA about SA social media marketing 2017. We will focus on two groups of platforms, the big 5 FaceBook, LinkedIn, Twitter, Instagram, You Tube and the rising 5 WeChat, Whatsapp, BBM, Periscope, Snapchat.  And we are going to examine the social media measurements which really matter to marketers.  Very importantly we are going to talk about how brands can become successful social media publishers.  We will be finishing the day with Aki Anastasiou and a special edition of Technobyte highlighting what’s round the 2017 corners.

 

Category: , .

Program

Social Media Landscape Briefing 2016
Tues – 20 Sep 2016
Bryanston Country Club, Johannesburg

08h00

Welcome

Terry Murphy, Publisher, Marketing Mix

 

08h15 – 09h15

Announcing the stats, the trends and the insights

Arthur Goldstuck, MD, World Wide Worx

 

09h20 – 10h45

The top 5 platforms; panel discussion

How the research results and the latest important announcements will impact brand social media planning

 FaceBook, LinkedIn, Twitter, Instagram, You Tube

 Panel Leader: Michal Wronski, Director, Digital Flow

Panellists:  

Matan Atias, Ad-tech Partner, Popimedia 

Russel Smit, Senior Manager, Group Social Media, Standard Bank

Elizabeth Lee-Ming, CMO. Creating Meaning Online, Momentum

Marius Greeff, Founder, Turn Left Media  

Sean Riley, CEO, Ad Dynamo 

                                                                                                                                                                        

10h45 – 11h15 coffee & networking

11h15 – 12h10

The rising 5 platforms; panel discussion

Why are they rising and who is following which platform

We Chat, Whatsapp, BBM, Periscope, Snap chat

 Panel Leader: Ahmed Kajee, Executive Head of Digital Marketing, Old Mutual Global Emerging Markets        

Panellists:       

Pierre Cassuto, Director Strategic Partnership, Ole! Media Group 

Kwanele Namoyi, Media Manager, Student Village     

Sheena Kretzmer, MD, The Social Local: a strategic social media consultancy

                                                                                                                                          

12h15 – 13h00

Measurement systems and techniques in my business

Panel Leader: Bellinda Carreira, Executive Head, Interactive Marketing, Standard Bank     

Panellists:               

Sagren Pather, Head, Digital Marketing, Standard Bank  

Sandra McDiarmid, Business Director, Acceleration      

Oresti Patricios, CEO, Ornico Group   

                                                                                                                                                                       

13h00 – 13h55 lunch

13h55 – 14h00

Unlocking and Proving Business Value Through Social

No longer can you simply rely on ‘likes’, ‘retweets’ or ‘shares’, it is about showing your business how social media has an impact on revenue, customer satisfaction and brand reputation.  We will explore strategies and best practices to help transform your business with social the right way and win executive buy in

Rylan Holey, EMEA Partner Manager, Hootsuite

 

14h05 – 15h00

Brands as content publishers – the right content strategy for my business

Panel Leader: Luisa Mazinter, Group Chief Innovation Officer, Mortimer Harvey Group

Panellist:           

MJ Khan, Group Online Media Manager, Sasol  

Enver Groenwwald, CCM Director, Unilever Africa

 

10 min break

15h00 – 15h35

Technobyte – What’s around the social media corners

Aki Anastasiou will present a special edition of Technobyte

                                                                                                                                                                       

15h45 conference closes

 

 Contact: Sharon Angus-Leppan | E: sharon@marketingmixconferences.co.za | T: 021-7908147

 

 

 

     

Additional Information

Location

Bryanston Country Club, Jhb

Date and Time

Tuesday, 20 September 2016