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Social Media Landscape Briefing CPT

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Standard daily delegate rate R4,500 excl vat

Social Medial Landscape Briefing 2016

Sports Science Institute SA, Newlands, Cpt, Thurs – 22 Sep 2016

Arthur Goldstuck and 19 opinionated friends

            influencing marketers about influencing their target customers 

Announcing the 2017 annual landscape research results and insights at Jhb 20 Sep & Cpt 22 Sep plus expert opinions about the probable impact of the latest platform announcements.  The research is conducted by Arthur Goldstuck and Ornico.   Unique opportunity for digital marketers to assess latest information and opinions, from the most informed digital marketing consultants in SA about SA social media marketing 2017. We will focus on two groups of platforms, the big 5 FaceBook, LinkedIn, Twitter, Instagram, You Tube and the rising 5 WeChat, Whatsapp, BBM, Periscope, Snapchat.  And we are going to examine the social media measurements which really matter to marketers.  Very importantly we are going to talk about how brands can become successful social media publishers.  We will be finishing the day with Aki Anastasiou and a special edition of Technobyte highlighting what’s round the 2017 corners.

 

Category: , .

Program

Social Media Landscape Briefing 2016
 Thurs – 22 Sep 2016

Sports Science Institute, Newlands, Cape Town

 

08h00

Welcome

Terry Murphy, Publisher, Marketing Mix

 

08h15 – 09h15

Announcing the stats, the trends and the insights

Arthur Goldstuck, MD, World Wide Worx

 

09h20 – 10h45

The top 5 platforms; panel discussion

How the research results and the latest important announcements will impact brand social media planning

 FaceBook, LinkedIn, Twitter, Instagram, You Tube

  Panel Leader: Michal Wronski, Director, Digital Flow

Panellists;

Matan Atias, Ad-tech Partner, Popimedia

Russel Smit, Senior Manager, Group Social Media, Standard Bank

Elizabeth Lee-Ming, CMO, Creating Meaning Online,Momentum

Marius Greeff, Founder, Turn Left Media

Liam Gibbs, Head of Planning, Quirk

                                                                                                                                                                       

10h45 – 11h15 coffee & networking

11h15 – 12h10

The rising 5 platforms; panel discussion

Why are they rising and who is following which platform

We Chat, Whatsapp, BBM, Periscope, Snap chat

 Panel Leader: Ahmed Kajee, Executive Head of Digital Old Mutual Global Emerging Markets          

Panellists:

Pierre Cassuto, Director, Strategic Partnership, Ole! Media Group

Jason Stewart, MD, Have you Heard

  

 12h15 – 13h00

Measurement systems and techniques in my business

 Panel Leader: Bellinda Carreira, Executive Head, Interactive Marketing, Standard Bank

  Panellists:

Sagren Pather, Head, Digital Marketing, Standard Bank

Richard Mullins, Head MEA, Acceleration 

Francois van Dyk, Head: Operations, Ornico

                                                                                                                                                                       

13h00 – 13h55 lunch

13h55 – 14h00

Unlocking and Proving Business Value Through Social

No longer can you simply rely on ‘likes’ or ‘shares’, it is about showing your business how social media has an impact on revenue, customer satisfaction and brand reputation.  We will explore strategies and best practices to help transform your business with social the right way and win executive buy in.

Rylan Holey, EMEA, Partner Manager, Hootsuite

 

14h05-15h00

Brands as content publishers – the right content strategy for my business

Panel Leader: Luisa Mazinter, Group Chief Innovation Officer, Mortimer Harvey Group

Panellists:

Enver Groenewald, CCM Director, Africa, Unilever

Nicole Biondi, Strategic Communications & Content Manager, Cpt Tourism

                                                     |

10 min break

15h00 – 15h35

What’s around the social media corners

Key issues – Q&A’s

Panel leader: Scott Gray, Experience Director, Quirk

Panellists

Sagren Pather, Head, Digital Marketing, Standard Bank

Richard Mullins, Head MEA, Acceleration 

                                                                                                                                                                       

15h45 conference closes

  

Contact: Sharon Angus-Leppan | E: sharon@marketingmixconferences.co.za | T: 021-7908147

     

Additional Information

Location

Sports Science Institute SA, Newlands, Cpt

Date and Time

Thursday, 22 Sep 2016