Placeholder
Top performing_edited-1 Jhb_edited-1Need help bookingInfo BannerSpecaial Offer Banner_edited-2Top performing JoburgTop performinNeed help bookinghow to book 31 Oct

Social Content SA – 18 Nov, JHB

To book scroll down

Date:     18th November 2014
Venue: Sunnyside Park Hotel Map and Directions

 

Amazing Content to Inspire You  - 11 brilliant SA social marketers will demonstrate best principles and very best practices that will inspire your 2015 social media and mobile campaigns.

Social Tactics: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Twitter, LinkedIn, YouTube, Google+ and Pinterest.

Social Strategy: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media, measuring social activities and much more.

Community Management and Business-Building: Uncover how to build communities and ultimately sell your products and services via social media. Sessions include Facebook community management, developing community with blogs, building local businesses with social media and selling with social.

Content Marketing: See how successful bloggers, podcasters and Youtubers build and maintain content that their customers love sharing. You’ll discover how to leverage content to sell, how to move people to action with content and tips for excelling with blogging, podcasting and video.

 

Meet our winning social media presenters
Godfrey Parkin, CEO, Britefire
Paul White, Instant Seed Director, Instant Grass
Ellie Hagopian, Director, Nomosphere
Dr Amelia Richards, Client Service Director: Media, Ask Afrika
Jarrod Eckstein, Managing Director, Unit Five – The Creative Counsel (TCC)
Monique Leech, Director Digital Solutions – Media & Digital Team, Millward Brown
Joanne Brent, Independent Content Marketing Consultant
Danté Botha, Director, Conversion Advantage
Devon Brough, Executive Producer, Love Digital
Ant Pascoe, GM, TEAMtalk media

 

Delegate Fee: R3,950 (excl VAT) per delegate

Category: .

Program

08h15 – 08h25    Welcome

 

08h25 – 09h00
Experience-bonding: Content as Catalyst
- Thought leadership vs. trend leadership
- Impressing customer influencers and twitterazzi
- The 21st Century Blogger: The end of the word as we know it
- Digital alchemy: pixels and pixie dust
- Communicating in experiences
Godfrey Parkin, CEO, Britefire 

  

09h05 – 09h35
Everyone wants to talk about something: Seeding Circumcision in South Africa
- Understanding your brand’s role in the larger conversation
- Everyone wants to talk about something
- Finding the right audience
- Storytelling as a powerful engagement tool
Paul White, Instant Seed Director, Instant Grass

 

09h40 – 10h20
Authentic engagement for SoLoMo (social, local, mobile)
- What content and interaction works for whom?
- Segmentation and social interaction applied to compelling content & conversion
- Applying lessons from e-commerce to bricks & mortar mobile couponing
- The technologies which enhance customer understanding
Ellie Hagopian, CEO, Nomosphere

 

 10h20 – 10h45   COFFEE & NETWORKING

 

 10h45 – 11h15
Digital Literacy and fluency – digital barometer
- Insight into the Digital Climate of South Africa based on four unique digital literacy indexes
- An introduction to the digital segments in the South African market based on digital lifestyles, product and brand usage
Dr Amelia Richards, Client Service Director: Media, Ask Afrika

 

11h20 – 12h00
YouTube Spectacular
Jarrod Eckstein, Managing Director, Unit Five – The Creative Counsel (TCC) 

 

 12h05 – 12h35
How to get the most out of your Facebook fan page
Monique Leech, Director Digital Solutions – Media & Digital Team, Millward Brown

 

 12h35 – 13h30   LUNCH

  

13h30 – 14h00
Smart Gamification
- The rise and rise of Gamification … Generation G
- How are growing local brands joining the party?
- Take away practical examples and mechanics
Joanne Brent, Independent Content Marketing Consultant 

 

 14h05 – 14h40
The winning effects of using social media sports content in the communications mix
- Within the Social Media environment, sport is a real life meme – something that is guaranteed to bring about engagement and to ..engender passionate viral discussion.
- Sport provides a ready source of event driven content, which simplifies the planning of social media calendars and activations, as ..you are tapping into an existing and defined fan base
- Five of the top ten most tweeted events in Twitter history are sports related – the “second screen experience” (usually mobile) ..provides a parallel path for the audience to become an active agent in the broadcast content or the experience as a whole
Devon Brough, Executive Producer, Love Digital
Ant Pascoe, GM, TEAMtalk media

 

14h45 – 15h15
15 innovative ways leading brands strategically use social
- Get a 360 view on multiple leading tactics you could use to boost your social efforts
- See tactics that aren’t just ‘perceived’ as costs burning the company’s bottom line, but gets the board’s backing
- Go from social novice to social master in 35 minutes
Danté Botha, Director, Conversion Advantage

 

15h15   CONFERENCE CLOSES

Enquiries:  Wendy Hobbs  021 790 8147   wendy@marketingmixconferences.co.za

 

 

Additional Information

Location

Sunnyside Park Hotel, Parktown, Jhb

Date and Time

18th Nov JHB