Program
DAY 1
08h30 – 09h20
Driving innovative category merchandising along the path to purchase
Esti Prinsloo, Director, Nielsen
09h25 – 10h05
The best of mobile marketing at work in SA; winner of so many Mobile Marketing Association awards
Candy Goodman, MD, Mobitainment
10h05 – 10h25 Coffee & networking
10h25 – 11h05
Facebook Messenger and Conversational Commerce driving the path to purchase
Craig Wight, Sales Director, Popimedia
11h05 – 11h45
Award winning integrated programs that consider the entire PTP and use insights to change shopper behaviour and drive conversion
Sonia Correia, Lead Strategist, Hotspot
12h10 – 12h45
The Attention Economy – how in-store eye-tracking studies can be used to measure, understand and influence consumers attention
* Neural Sense focuses on the sensory and neural aspects of customer engagement with all sorts of eye-tracking, iris response, facial coding, galvanic response and electroencephalography technologies.
Dr David Rosenstein, Clinical Psychologist, Neural Sense (Pty) Ltd
Mark Drummond, Co-founder, Neural Sense (Pty) Ltd
12h45 – 13h35 Lunch
13h35 – 14h10
Customer caring from motivated staff makes such a difference; smart proven techniques
Paul Lange, MD, WOW Marketing
14h15 – 14h50
Experiential in mall
Bradley Knowles, Executive Marketing, Primedia Unlimited: Malls
14h55 – 15h30
Leveraging emotion in the customer journey to create moments that matter
Mark Molenaar, Director: Development and Offer, Kantar TNS
DAY 2
08h30 – 09h15
You’ve been DISRUPTED: What are your options when your brand gets out manoeuvred?
* Let’s think about it: Evaluating Disruptive Strategies
* Pursuing disruption: Is it worth it?
Cas Dreijr, Co-Founder, BE SALT
09h20 – 10h00
Customers perceiving a company “right for them”. SA focused findings from the international Customer Centri-city Index
Gregory Streatfield, Customer Manager, dunnhumby
10h05 – 10h40
How AI can help you become a connected marketer – the rise of conversational commerce
* AI plus chatbots – 24/7 excellent customer service
Carmen Murray, Tech Visionary and Founder, Boo-Yah
10h40 – 11h10 Coffee & networking
11h10 – 11h45
Brand strategies attuned to the psychology of black people, relating to their household dynamics
Kabelo Ncholo, CEO, Yourself Management
11h50 – 12h25
What happens in an internet minute
Michelle Geere, Digital Director, Elevator
12h25 – 13h20 lunch
13h20 – 13h55
Using brands to craft meaningful retail experiences
* How retail is an opportunity to showcase a brand’s purpose
* How brand’s need to think differently to optimise the retail opportunity
* How brands can support retailers in developing shopper experiences
Richard Prévost, Executive Strategy Director, Superunion Africa
14h00 – 14h35
Communication moments of truth – influencing shopper behaviour in a media neutral world – (TBC)
Antony Stearns, National Head of Strategy, Geometry
14h40 – 15h20
The role of influencer marketing in the retail sector
While many industries use influencer marketing to increase top-of-mind knowledge about their products and services, the retail industry is seeing success further down the purchase funnel.
* How influences impact of every stage of the sales cycle
* How to find influencers that fit your brand
* How to generate trust online
* How to impact the path- to- purchase
* How to get customers to take action
Greg Potterton, Director,Instant Grass
Conference closes 15h30