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ShopperPathtoPurchase,Jhb,13&14June-20%

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20% DISCOUNT

PERSONALIZED SHOPPER MARKETING | HOW 15 SPEAKERS DO IT!

SHOPPER PATH TO PURCHASE 2018

10th annual conference

Bryanston Country Club, Jhb – Wed 13 June & Thurs 14 June

This conference is about integrated marketing as digital is no longer an experimental medium, it is about sophisticated target marketing and astute customised communications.  And how to adapt brand marketing in a world of price/value comparisons.  15 shopper specialists present their astute insights complemented by case studies to stimulate your innovative thinking. In such a competitive world break-through marketing is what everyone seeks.

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Program

DAY 1

08h30 – 09h20

Driving innovative category merchandising along the path to purchase

Esti Prinsloo, Director, Nielsen

                                                                                                                                                                                                           

09h25 – 10h05

The best of mobile marketing at work in SA; winner of so many Mobile Marketing Association awards

Candy Goodman, MD, Mobitainment

 

10h05 – 10h25 Coffee & networking

10h25 – 11h05

Facebook Messenger and Conversational Commerce driving the path to purchase

Craig Wight, Sales Director, Popimedia

 

11h05 – 11h45

Award winning integrated programs that consider the entire PTP and use insights to change shopper behaviour and drive conversion

 Sonia Correia, Lead Strategist, Hotspot

                                                                                                                                                                                                           

12h10 – 12h45

The Attention Economy – how in-store eye-tracking studies can be used to measure, understand and influence consumers attention

*  Neural Sense focuses on the sensory and neural aspects of customer engagement with all sorts of eye-tracking, iris response, facial coding, galvanic response and electroencephalography technologies.

Dr David Rosenstein, Clinical Psychologist, Neural Sense (Pty) Ltd

Mark Drummond, Co-founder, Neural Sense (Pty) Ltd

 

12h45 – 13h35 Lunch

13h35 – 14h10

Customer caring from motivated staff makes such a difference; smart proven techniques

Paul Lange, MD, WOW Marketing

 

14h15 – 14h50

Experiential in mall

Bradley Knowles, Executive Marketing, Primedia Unlimited: Malls

 

14h55 – 15h30

Leveraging emotion in the customer journey to create moments that matter

Mark Molenaar, Director: Development and Offer, Kantar  TNS

 

DAY 2

08h30 – 09h15

You’ve been DISRUPTED: What are your options when your brand gets out manoeuvred?

*  Let’s think about it: Evaluating Disruptive Strategies

*  Pursuing disruption: Is it worth it?

Cas Dreijr, Co-Founder, BE SALT

 

09h20 – 10h00

Customers perceiving a company “right for them”.   SA focused findings from the international Customer Centri-city Index

Gregory Streatfield, Customer Manager, dunnhumby

 

10h05 – 10h40

How AI can help you become a connected marketer – the rise of conversational commerce

*  AI plus chatbots – 24/7 excellent customer service

Carmen Murray, Tech Visionary and Founder, Boo-Yah

 

10h40 – 11h10 Coffee & networking

11h10  – 11h45

Brand strategies attuned to the psychology of black people, relating to their household dynamics

Kabelo Ncholo, CEO, Yourself Management

 

11h50 – 12h25

What happens in an internet minute

Michelle Geere, ‎Digital Director, Elevator

 

12h25 – 13h20 lunch

13h20 – 13h55

Using brands to craft meaningful retail experiences

* How retail is an opportunity to showcase a brand’s purpose

* How brand’s need to think differently to optimise the retail opportunity

* How brands can support retailers in developing shopper experiences

Richard Prévost, Executive Strategy Director, Superunion Africa

 

14h00 – 14h35

Communication moments of truth – influencing shopper behaviour in a media neutral world – (TBC)

Antony Stearns, National Head of Strategy, Geometry

 

14h40 – 15h20

The role of influencer marketing in the retail sector

While many industries use influencer marketing to increase top-of-mind knowledge about their products and services, the retail industry is seeing success further down the purchase funnel.

*  How influences impact of every stage of the sales cycle

*  How to find influencers that fit your brand

*  How to generate trust online

*  How to impact the path- to- purchase

*  How to get customers to take action

Greg Potterton, Director,Instant Grass

 

Conference closes 15h30

 

Additional Information

Location

Bryanston Country Club

Date and Time

Wed 13 & Thurs 14 June