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InnovativeIn-storeMarketingSA,22&23MayEB

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EARLY BIRD DISCOUNT – save R1,000 – expires 28 Feb

Reduce overall marketing spend – mixing traditional and digital

18 EXPERTS tips and best practices – stimulating innovative thinking

INNOVATIVE IN-STORE MARKETING SA

Bryanston Country Club,  Wed 22 & Thurs 23 May 2019

 

The insights you will gain
• How analytics informs category layout and store design
• How shoppers assimilate stimuli in-store
• Bots-and-mortar the new bricks-and-clicks
• AI realistic easy wins, learning from others what not to do
• Can generosity be a sustainable business model
• The malls – social media enhancing live events; promoting the brand
• How the shelf enhances operational, tactical and strategic marketing
• Moving from innovative thinking to innovative doing
• Announcing the brands students prefer and why
• “KAPOW” into customer experiences
• Driving sales conversion with influence marketing
• Media igniting conversation with customers at the key touchpoints
• Successful lifestyle disruption in action; Orange Index, Icon Awards, Kasi Star Brand Awards
• Lifestyle disruption impacting shopper behavior
• 45% of new product launches only discovered in-store; here’s how to get noticed
• Getting the employee motivational mix right
• Digital in-store; enfranchising customers and staff
• Geography is the most important segmentation tool available – location marketing

Category: , .

Program

Welcome

Terry Murphy, Publisher, Marketing Mix & Kevin Bassett, MD, Floodgate

 

08h20 – 08h55

How analytics informs category layout and store design, and the benefits of getting this right

Jacob Huisamen, Head of Retail Analytics, dunnhumby

 

09h00 – 09h35

How shoppers assimilate stimuli in-store

*  How your retail marketing efforts can become invisible to shoppers in-store

*  How to use simple design principals to generate shopper attention

*  Communicating with your shopper once you have captured their attention

Pierre le Grange, Founder & MD, Angle Orange

 

09h40 – 10h05

The marriage between big data and shopper psychology unveils what is at the heart of shopper-centricity

*  Shopper Sense reveals that people’s relationships with brands are shaping shopper profiles

*  Brands are at risk of losing relevance

*  Understand how to engage shoppers in order to build long term commitment to your brands

Jacqui Le Sar, MD, Inperspective

 

10h10 – 10h35 Coffee & networking

10h35 – 11h10

Is bots-and-mortar the new bricks-and-clicks?

*  Improving customer experience with personalised automation

*  Why messaging matters for ROI

*  How to thrive in the voice+AI+bot revolution

Godfrey Parkin, CEO, Britefire

 

11h15 – 11h50

AI has to be on your shopping list– realistic easy wins; learning from others what not to do

*  AI will have a major impact on shopper marketing, but the steps must be realistic – easy wins and initial steps can clearly be identified.  There is also the opposite in which AI used incorrectly can distance customers. Initial attempts to use AI based CRM systems have been littered with high cost failure.

*  Shopper marketers need the info and convenience that can be achieved but must maintain a human touch for the right blend of efficiency and humanity.

Alistair Duff, Chief Innovations Officer, The Black Swan Company

 

11h55 – 12h30

The Disruptive Power of Generosity: Being Counter Cultural in a Constrictive Economy

*  Overview: Can we grow in a constrictive economy?

*  Case Study: Is DSTV’s Sport Monopoly Paying Off?

*  Analysis: How did we get here – The economic of model of inequality.

*  Vision: Can Generosity be a sustainable business model?

Cas Dreijer, Managing Partner, BE SALT

 

12h30 – 13h20 Lunch

13h20 – 14h00

The malls – social media enhancing live events; promoting the brand

*  How to create organic engagement, not likes

*  Turning clicks into feet  – driving foot traffic

*  Meaningful conversations with your community

*  Don’t spam me, be real. What not to do

Bennum Van Jaarsveld, Retail Marketing Manager, Redefine Properties

 

14h05 – 14h40

Maximising the role of the shelf in your growth strategy.  The shelf makes operational, tactical, and strategic contributions to performance activating consumer, shopper, trade and brand sources of growth.

Proactive inclusion in business planning will unlock incremental scope for growth:

*  situation analysis via JDA analytical tools and shopper research

*  determination of shopper specific growth drivers

*  shopper marketing strategies to deliver an engaging shopper experience

*  strategic ranging and merchandising directives to optimise shelf presence and stock turn

*  compelling trade stories to secure trade support

*  performance management procedures to drive compliance and return

Janet Kirkbride, MD, Red Jersey Consulting

 

14h45 – 15h20

Moving Retail Forward -you have to push “play”

*  We need to move from “innovative thinking” to “innovative doing” and that needs to become the norm for any business that wants to survive and thrive in the now as well as the future.

Ian Gourley, Chief Creative Officer, Barrows

 

15h30 conference closes

 

Day 2

08h20 – 08h55

Announcing Student Spend Report 2019 – their priorities – their brand preferences

Students are spending over R32 Billion per year. In this presentation, Student Village will be sharing their freshly released 2019 study into how students are spending their money. The report covers their money sources, where their money gets spent, retail, credit, online shopping as well as which brands are winning students share of wallet

Sechaba Sello, Youth Insights Specialist, Student Village

 

09h00 – 09h35

The secrets to put the “Kapow” back into your Customer Experiences by creating integrated, seamless experiences across 4 human dimensions. (Physical, Digital, Emotional and Sensorial)

Carmen Murray, MD, Boo-Yah!

 

09h40 – 10h15

Driving sales conversion with influence marketing

*  What is Influence marketing

*  Identifying the behavioural challenge in store.

*  Influencing behaviour to drive sales.

Ryan McFadyen, Founder, Have You Heard

 

10h15 – 10h40 Coffee & networking

10h40 – 11h15

Media igniting conversation with consumers at the key touchpoints

Consumers of today are constantly in the process of consuming, sharing and producing content on topics of interest to them; with media rapidly evolving in order to meet these demands and integrate more seamlessly into their lifestyle. Faced with more brand & product choices than ever – how do we harness the power of media to spark relevant conversations with brands, and start influencing the purchase decision process to drive long-term, meaningful relationships?

Greer Hogarth, Strategist, Planit Media

 

11h20 – 11h55

Successful lifestyle disruption in action

Learning from the brand winners of;

*  the Orange Index – service excellence

*  the Kasi Star Brands -  township loyalty

*  the Icon Brand – national loyalty

Sarina de Beer, Director: Customer Experience, Ask Afrika

 

12h00 – 12h35

45% of new product launches only discovered in-store; here’s how to get noticed

Sonia Correia, Strategist, integer\hotspot

 

12h35 – 13h35 Lunch

13h35 – 14h10

Getting the employee motivational mix right

*  Where does human interaction sit in the customer experience value chain, or is it a past-time?

* Understanding your employee motivation mix – the movement is gaining momentum and could be your edge.

*  It’s complex and a longer stretch journey, but well worth the ride

Camron Pfafferott, Founder & GM, The Rewards Factory

 

14h15 – 14h50

Digital-in-store enfranchising customers and staff

Cecil Ungerer, Chief Sales Officer, Smart Media

 

14h55 – 15h30

Robust data by city /town -  the importance of location –based marketing 

*  Why geography is the most important segmentation tool available

*  The importance of physical and mental availability

*  How to use the valuable data from roots  to design effective location –based marketing and media selection strategies

Gill Randall,  Joint CEO, Spark Media

 

15h40 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wed 22 & Thurs 23 May