Terry Murphy, Publisher, Marketing Mix & Kevin Bassett, MD, Floodgate
08h20 – 08h55
How analytics informs category layout and store design, and the benefits of getting this right
Jacob Huisamen, Head of Retail Analytics, dunnhumby
09h00 – 09h35
How shoppers assimilate stimuli in-store
* How your retail marketing efforts can become invisible to shoppers in-store
* How to use simple design principals to generate shopper attention
* Communicating with your shopper once you have captured their attention
Pierre le Grange, Founder & MD, Angle Orange
09h40 – 10h05
The marriage between big data and shopper psychology unveils what is at the heart of shopper-centricity
* Shopper Sense reveals that people’s relationships with brands are shaping shopper profiles
* Brands are at risk of losing relevance
* Understand how to engage shoppers in order to build long term commitment to your brands
Jacqui Le Sar, MD, Inperspective
10h10 – 10h35 Coffee & networking
10h35 – 11h10
Is bots-and-mortar the new bricks-and-clicks?
* Improving customer experience with personalised automation
* Why messaging matters for ROI
* How to thrive in the voice+AI+bot revolution
Godfrey Parkin, CEO, Britefire
11h15 – 11h50
AI has to be on your shopping list– realistic easy wins; learning from others what not to do
* AI will have a major impact on shopper marketing, but the steps must be realistic – easy wins and initial steps can clearly be identified. There is also the opposite in which AI used incorrectly can distance customers. Initial attempts to use AI based CRM systems have been littered with high cost failure.
* Shopper marketers need the info and convenience that can be achieved but must maintain a human touch for the right blend of efficiency and humanity.
Alistair Duff, Chief Innovations Officer, The Black Swan Company
11h55 – 12h30
The Disruptive Power of Generosity: Being Counter Cultural in a Constrictive Economy
* Overview: Can we grow in a constrictive economy?
* Case Study: Is DSTV’s Sport Monopoly Paying Off?
* Analysis: How did we get here – The economic of model of inequality.
* Vision: Can Generosity be a sustainable business model?
Cas Dreijer, Managing Partner, BE SALT
12h30 – 13h20 Lunch
13h20 – 14h00
The malls – social media enhancing live events; promoting the brand
* How to create organic engagement, not likes
* Turning clicks into feet – driving foot traffic
* Meaningful conversations with your community
* Don’t spam me, be real. What not to do
Bennum Van Jaarsveld, Retail Marketing Manager, Redefine Properties
14h05 – 14h40
Maximising the role of the shelf in your growth strategy. The shelf makes operational, tactical, and strategic contributions to performance activating consumer, shopper, trade and brand sources of growth.
Proactive inclusion in business planning will unlock incremental scope for growth:
* situation analysis via JDA analytical tools and shopper research
* determination of shopper specific growth drivers
* shopper marketing strategies to deliver an engaging shopper experience
* strategic ranging and merchandising directives to optimise shelf presence and stock turn
* compelling trade stories to secure trade support
* performance management procedures to drive compliance and return
Janet Kirkbride, MD, Red Jersey Consulting
14h45 – 15h20
Moving Retail Forward -you have to push “play”
* We need to move from “innovative thinking” to “innovative doing” and that needs to become the norm for any business that wants to survive and thrive in the now as well as the future.
Ian Gourley, Chief Creative Officer, Barrows
15h30 conference closes
08h20 – 08h55
Announcing Student Spend Report 2019 – their priorities – their brand preferences
Students are spending over R32 Billion per year. In this presentation, Student Village will be sharing their freshly released 2019 study into how students are spending their money. The report covers their money sources, where their money gets spent, retail, credit, online shopping as well as which brands are winning students share of wallet
Sechaba Sello, Youth Insights Specialist, Student Village
09h00 – 09h35
The secrets to put the “Kapow” back into your Customer Experiences by creating integrated, seamless experiences across 4 human dimensions. (Physical, Digital, Emotional and Sensorial)
Carmen Murray, MD, Boo-Yah!
09h40 – 10h15
Driving sales conversion with influence marketing
* What is Influence marketing
* Identifying the behavioural challenge in store.
* Influencing behaviour to drive sales.
Ryan McFadyen, Founder, Have You Heard
10h15 – 10h40 Coffee & networking
10h40 – 11h15
Media igniting conversation with consumers at the key touchpoints
Consumers of today are constantly in the process of consuming, sharing and producing content on topics of interest to them; with media rapidly evolving in order to meet these demands and integrate more seamlessly into their lifestyle. Faced with more brand & product choices than ever – how do we harness the power of media to spark relevant conversations with brands, and start influencing the purchase decision process to drive long-term, meaningful relationships?
Greer Hogarth, Strategist, Planit Media
11h20 – 11h55
Successful lifestyle disruption in action
Learning from the brand winners of;
* the Orange Index – service excellence
* the Kasi Star Brands - township loyalty
* the Icon Brand – national loyalty
Sarina de Beer, Director: Customer Experience, Ask Afrika
12h00 – 12h35
45% of new product launches only discovered in-store; here’s how to get noticed
Sonia Correia, Strategist, integer\hotspot
12h35 – 13h35 Lunch
13h35 – 14h10
Getting the employee motivational mix right
* Where does human interaction sit in the customer experience value chain, or is it a past-time?
* Understanding your employee motivation mix – the movement is gaining momentum and could be your edge.
* It’s complex and a longer stretch journey, but well worth the ride
Camron Pfafferott, Founder & GM, The Rewards Factory
14h15 – 14h50
Digital-in-store enfranchising customers and staff
Cecil Ungerer, Chief Sales Officer, Smart Media
14h55 – 15h30
Robust data by city /town - the importance of location –based marketing
* Why geography is the most important segmentation tool available
* The importance of physical and mental availability
* How to use the valuable data from roots to design effective location –based marketing and media selection strategies
Gill Randall, Joint CEO, Spark Media
15h40 conference closes