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Shopper Insights,Jhb,7Nov

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Influencing 2019 marketing   -   astute insights   -   latest research

SHOPPER INSIGHTS SA 2019

Bryanston Country Club, 7 Nov 2019

 

AND THE INSIGHTS YOU WILL GAIN
• Banks gaining shopper intelligence far ahead of most retailers – learn how they are doing it
• Meet Generation Next; how wellness may be influencing their shopping habits
• 20% of shoppers matter; customer data science techniques at work boosting ROI
• Influencing influencers along the retail journey
• New technologies impacting real time retail right now
• Product differentiation & visualisation driving category growth
• Effective Brand Activation in Informal Fast Food Outlets
• New brand loyalty- compelling insights from the Ask Afrika Icon Brands & Orange Index brand winners
• Brands adding value- New Shopping List multiple buyers
• Rise and rise of convenience retail

Category: , .

Program

Growing your category through creating an innovative mindset at shelf

*  Shoppers are continuously looking for better deals as most decisions are still made at shelf.  Price promotions are important but innovative differentiation through offerings and visualisation can be a more effective way to drive category and brand growth.

Esti Prinsloo, Innovation Practice Director SA, Nielsen

 

Meet and keep the new South African real time shoppers

*  Appreciating the inter relationship of the new technologies impacting real time retail

*  Establishing consolidated “value networks”

*  Experience marketing; the death of traditional brand loyalty

Alistair Duff, Chief Innovations Officer, The Black Swan Theory

 

Kasi Bites, Serving the Township Fast Food Appetite

*  What does the Fast Food Retail Landscape for Township Dwellers look like?

*  What are the drivers for Modern Trade and Informal Trade Outlets?

*  How can brands be activated effectively in Informal Trade Fast Food Outlets

Jack Hlongwane, Senior Research Executive, Kantar

 

  Rise and rise of convenience retail

*  Small is Big – What’s behind the shopper preference for small stores, their behaviours and

attitudes and how to capture shopper loyalty in these stores by leveraging our “success stories”

Ailsa Wingfield, Executive Director, Nielsen

 

How come banks far exceed retail with social media mentions about shopping experiences

*  Learn about astute analysis of digital data allowing banks to encroach more into the shopping

space; some FNB’s now resembling i-stores, and some retail stores are starting to resemble banks

Mbuluma Silumbwe, Senior Social Media Data Analyst, Ornico 

 

New Brand Loyalty – Values & Relationships driven by Innovative Disruption

* Brands getting it right- as per the Ask Afrika Icon Brands & Orange Index benchmark surveys

* Enhancing customer connectedness on their terms

Sarina de Beer, Director, Client Experience, Ask Afrika

 

How true that 20% of shoppers really matter- identify the profiles of your best shoppers to give your marketing and media strategies real power

*  Some global research undertaken by dunnhumby highlights the true importance of the top 20% of shoppers – See real examples of how customer data science helps brands and retailers create successful targeted marketing strategies to optimise marketing investment across your categories, channels, and media.

Greg Streatfield, Customer Knowledge Manager, dunnhumby

 

SHOPPING LIST TODAY – multiple family shoppers – key influences

*  Who takes responsibility for shopping duties

*  What triggers influence an impulse purchase

*  What role mobile plays in the shopping process

*  Understand how AI is changing the way we consume information, make choices, navigate the world,

and shop

Sonia Correia, Strategist, Integer/Hotspot

 

Generation Next 2018: Connecting with the youth consumer

*  Diving into fitness and eating habits

*  Probing shopping habits

* Exploring route/channel to market

Mokebe Thulo, Insights Lead, HDI Youth Marketeers

 

0ptimising influence along the retail journey

*  The difference between influencer and influence marketing.

*  The power of communities versus individual consumers or shoppers.

*  The importance of environments in retail and driving purchase.

Ryan McFadyen, Founder, Haveyouheard

 

Additional Information

Location

Bryanston Country Club, Jhb

Date and Time

Wed, 7 Nov 2018