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Shopper Insights,Jhb,7Nov18

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Latest research – Astute insights – Influencing 2019 marketing

SHOPPER INSIGHTS SA 2019

Bryanston Country Club, 7 Nov 2018

 Now in its 6th year, we select speakers who have consistently impressed us with their astute interpretations of latest shopper/consumer intelligence.  It’s really tough out there and this conference will materially influence you by identifying opportunities and highlighting best practices.  It’s all about “winning shopper insights”.

AND THE INSIGHTS YOU WILL GAIN

• Key shopper trends that brands should be tapping into now now
• Innovative differentiation through offerings and visualisation
• Real-time immersive shopper experiences – real-time retail
• Informal fast food outlets; brands activating effectively
• Why is small retail beating big retail
• Banks gaining shopper intelligence far ahead of most retailers – learn how they are doing it
• Innovative disruption; enhancing customer connectedness on their terms
• Top 20% of shoppers; how customer data science creates successful targeted marketing strategies
• What triggers influence an impulse purchase
• Connecting with youth; diving into fitness and eating habits
• Influencers, who are they, and how should brands influence them

Category: , .

Program

08h20 – 08h50

How to win with shoppers in the evolving shopper landscape

*  Key shopper trends that brands should be tapping into

*  How to engage target shoppers

*  Where to maximise your ROI

Jacqui Le Sar Fourie, MD, Inperspective

 

08h55 – 09h25

Growing your category through creating an innovative mindset at shelf

*  Shoppers are continuously looking for better deals as most decisions are still made at shelf.  Price promotions are important but innovative differentiation through offerings and visualisation  can be a more effective way to drive category and brand growth.

Esti Prinsloo, Innovation Practice Director SA, Nielsen

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09h30 – 10h00

Meet and keep the new South African real time shoppers

*  Appreciating the inter relationship of the new technologies impacting real time retail

*  Establishing consolidated “value networks”

*  Experience marketing; the death of traditional brand loyalty

Alistair Duff, Chief Innovations Officer, The Black Swan Theory

 

10h00 – 10h25 Coffee & networking

10h25 – 10h55

Kasi Bites, Serving the Township Fast Food Appetite

*  What does the Fast Food Retail Landscape for Township Dwellers look like?

*  What are the drivers for Modern Trade and Informal Trade Outlets?

*  How can brands be activated effectively in Informal Trade Fast Food Outlets

Jack Hlongwane, Senior Research Executive, Kantar

 

11h00 – 11h30

Rise and rise of convenience retail

*  Small is Big – What’s behind the shopper preference for small stores by leveraging our “success stories”

Ailsa Wingfield, Executive Director, Nielsen

 

11h35 – 12h05

How come banks far exceed retail with social media mentions about shopping experiences

*  Learn about astute analysis of digital data allowing banks to encroach more into the shopping space;

some FNB’s now resembling i-stores, and some retail stores are starting to resemble banks

Mbuluma Silumbwe, Senior Social Media Data Analyst, Ornico 

 

12h10 – 12h50

New Brand Loyalty – Values & Relationships driven by Innovative Disruption

* Brands getting it right- as per the Ask Afrika Icon Brands & Orange Index benchmark surveys

* Enhancing customer connectedness on their terms

Sarina de Beer, Director, Client Experience, Ask Afrika

 

12h50 – 13h40 Lunch

13h40 – 14h10

How true that 20% of shoppers really matter- identify the profiles of your best shoppers to give your marketing and media strategies real power

*  Some global research undertaken by dunnhumby highlights the true importance of the top 20% of

shoppers – See real examples of how customer data science helps brands and retailers create

successful targeted marketing strategies to optimise marketing investment across your categories,

channels, and media.

Greg Streatfield, Customer Knowledge Manager, dunnhumby

 

14h15 – 14h45

SHOPPING LIST TODAY —multiple family shoppers- key influences

*  Who takes responsibility for shopping duties

*  What triggers influence an impulse purchase

*  What role mobile plays in the shopping process

*  Understand how AI is changing the way we consume information, make choices, and shop

Sonia Correia, Strategist, Integer/Hotspot

 

14h55 – 15h25

Generation Next 2018: Connecting with the youth consumer

*  Diving into fitness and eating habits

*  Probing shopping habits

*  Exploring route/channel to market

Mokebe Thulo, Insights Lead, HDI Youth Marketeers

 

15h30 – 16h00

0ptimising influence along the retail journey

*  The difference between influencer and influence marketing.

*  The power of communities versus individual consumers or shoppers.

*  The importance of environments in retail and driving purchase.

Ryan McFadyen, Founder, Haveyouheard

 

16h00 conference ends

Additional Information

Location

Bryanston Country Club, Jhb

Date and Time

Wed, 7 Nov 2018