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CUSTOMER CENTRICITY IS THE DISRUPTION THAT MATTERS

SHOPPER DISRUPTIONS 2019 – SA

Bryanston Country Club, Thurs 20 & Fri 21 Sept

“Shopper marketing is changing more rapidly than ever before, fuelled by a potent mix of applied technology, product and distribution innovations, shifting consumer tastes and an increasing mobile, hyper-connected world”  Muhtar Kent, CEO, The Coca-Cola Company

AND the issues the speakers will address;
• Real time technology changing customer behaviour
• Personalised experience marketing materially enhancing engagement
• Lifestyle consumerism – changing customer habits and priorities
• Time sensitive convenience retail
• Social media activists; challenging traditional brand loyalty
• Generation Z; so demanding and so many of them
• When will we reach a true inflection point with e-commerce
• Creating the culture that is enticing to millennials and the next wave of youth

Category: , .

Program

DAY ONE

08h30 Welcome

Terry Murphy, Publisher, Marketing Mix & Kevin Bassett, Slide-Note.com

                                                                                                                                                                                              

08h40 – 09h25

Real time retail – the shape of things to come

*    Digital neighbourhood activations; cost effective customised community marketing

*    It’s about re-organising the value chain towards much more consolidated “value networks” enabled by large scale digital platforms

*   It’s all about experience marketing; the death of traditional brand loyalty

*   Appreciating the inter relationship of the new technologies impacting real time retail

Alistair Duff, Chief Innovation Officer, The Black Swan Theory Company South Africa

 

09h30 – 10h10

EXPERIENCE is the new battleground powered by data & design

Will explore why many people spend more time in the digital space than physical, and unpack why our attention as businesses and brands needs to be on creating extraordinary experiences in the digital and physical spaces. Visual language of design matters more than ever, and data is becoming a universal raw material that needs to be understood and crafted into something insightful.

Wayne L Hull, MD, Accenture Digital, Africa

 

10h10 – 10h40 Coffee & Networking

10h40 – 11h20

Real time retail technologies 2020

*   The real-time value chain

*   Moving from a predominantly cash world

*   Creating actionable intelligence from the great mass of data

*   The Bots are coming

Dana Buys, CEO, CloudOne.mobi

                                                                                                                                                                                              

11h25  – 12h05

Augmented and Virtual Reality – Marketing Up Close and Personal

A look at how augmented and virtual reality is taking marketing from the screen straight into the everyday lives of the consumer.

Maciek Dubla, Agency Brand Director, Liquorice – Cpt  

Mandy Degener, Strategy Director, Liquorice – Jhb

 

12h10  – 12h50

Small is big – rise and rise of convenience retail

Small is Big – What’s behind the shopper preference for small stores, their behaviours and attitudes and how to capture shopper loyalty in these stores by leveraging our “success stories” to make sure you capture growth in this dynamic and fast growing retail sector.

Ailsa Wingfield, Executive Director, Thought Leadership: Emerging Markets

 

13h50 – 14h35

Evolution of the spaza: from hole in the wall to wall street

*  Evolution – spaza, spazarettes, cash & carry, midi wholesaler

*  Disrupting wholesalers

*  Disrupting retail

*  The Somali phenomena

*  The KasiNomic Revolution: This is the future

GG Alcock, CEO, Minanawe

 

14h40 – 15h20

The Physical Reboot : The experience renaissance in bricks and mortar retail

Designing engaging retail environments that align customer experience to needs, brand position and business objectives.

Adrian Morris, MD, The Design Partnership

 

15h30 Day 1  closes

 

DAY 2

08h15 – 08h55

Announcing 2018 online retail survey – data and insights by Arthur Goldstuck – annual definitive briefing

Arthur Goldstuck, MD, World Wide Worx

 

09h00 – 09h35

When and why online retail will take off in SA – panel discussion

Impact of personalised marketing; shoppers increasing online purchases; brands launching private label products to protect profitability; brands expanding online marketing

Dylan Piatti, Retail Futurist, Deloitte

Arthur Goldstuck, MD, World Wide Worx

Dr Melanie van Rooy, Group Marketing Director, Dischem

Panellist to be nominated, OLX

Panellist to be nominated, VISA

 

08h15 – 08h55

Lifestyle consumerism; changing habits of a lifetime

*  Does food marketing need to make us fat; Impact of health and wellness on food categories and brands; Should they stop marketing unhealthy foods.  To what extent will lower LSMs adapt.

*  Organic everything to sustainability sourced only

*  Plastic packaging; hundreds of UK MPs call on supermarkets to scrap

Jacqui Le Sar, MD, Inperspective

 

10h45 – 11h20

Tomorrow’s consumers today; Sunday Times Generation Next Study announces the insights from its latest Generation Z survey

Consider the great swath of youthful 8 – 23 year olds who are quickly taking over the world

Mokebe Thule, Business Development & Marketing Manager, HDI Youth Marketeers

 

11h25 – 11h50

The power of social media to hold brands to account

*   The internet has given control to the people. They will use it. They do use it. The opportunity is to make the worst customer your best friend and learn how to adapt your business to the experience that your customer is demanding.

*   Advertising is increasingly seen as fake news.

*   Should marketers proactively address issues of social injustice.

*   Consumers are more educated and interested in the provenance of the things they buy and the impact on the environment.

Noelene Bruton, Marketing Director, Tsogo Sun

 

11h55 – 12h30

Influencer marketing in a world of reducing trust in brands and fake news

*   24/7 convenient mobile driven information services allows customers to carefully appraise claims and advice, yet peer recommendations remain so strong

*   Brands being transparent about ‘paid’ influencers

Greg Potterton, MD, Instant Grass

 

12h30 – 13h30 Lunch

13h30 – 14h05

SA’s leading brand and retail transformers, who are they & what are they doing right

Sarina de Beer, MD, Ask Afrika

 

14h10 – 14h45

How to grow your category through an innovative mindset

Marrying internal entrepreneurs with key external influencers; the business model and very      compelling case studies

Esti Prinsloo, Innovation Practice Director SA, Nielsen

 

14h50 – 15h25

Welcome to the age of IoT applications – directing customer conversations and real time operations

Tony Smallwood, Exec Head: IoT Sales Enablement, Vodacom IoT

15h30 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Thurs 20 & Fri 21 Sept