Program
DAY 1
08h30 – 09h10
Brands stand out – breakthrough innovation
In the current economic situation your brand can still stand out on shelf and command a price premium if it meets an unmet need. Understanding how to successfully execute your innovation in store is the key to unlocking a true innovation’s full potential.
Esti Prinsloo, Director: Consumer Insights, The Nielsen Company South Africa
09h15 – 09h55
The subconscious shopper path to purchase – how consumer neuroscience technologies offer insight into the implicit consumer experience
* What is neuromarketing and how can it be applied to shopper marketing?
* Consumer neuroscience in action, case studies and lessons learnt
* Live demonstration of consumer neuroscience technologies – Mobile Eye-tracking Glasses, Galvanic Skin Response, Facial Coding
Mark Drummond, Co-founder, Neural Sense
10h00 – 10h40
The Biggest Win in Retail
* Technology enablers that shed new light on the effectiveness of your trade investment
* Evolving analytics to understand the Path to Purchase in-store
* Critical success factors for winning activations
Jacqui Le Sar Fourie, MD, Inperspective
10h40 – 11h05 coffee & networking
11h05 – 11h45
Creating Smarter Malls: Integrated Thinking Driven by Digital & Data
* Enhancing customer experience in malls to secure loyalty
* Futureproofing shopping centre success through data analytics
* Influencing the shopper journey through smart mall solutions
Greer Hogarth, Marketing & Communication Strategist, Primedia Unlimited Mall
11h50 – 12h30
Brands working with “people occasions”
* Shisa nyama’s – individual entreprenuers organising braai events
* Street bashes
* Funeral venues
* Religious festivals
Mpume Shange, CEO, Expressive Through the Line Agency
12h30 – 13h20 lunch
13h20 – 14h00
Millennials want what they want, now – creating seamless experiences between digital and physical in-store
* Insights led engagement beyond LSM
* How to convert awareness into trial and finally loyalty
* Measurable brand experiences, turning theatre into sales
Bianca Joynt, Business Unit Director, Liquorice DigitasLBi
14h05 – 14h45
Your shopper is “always mobile”… so your marketing should be “mobile all-ways”:
We showcase the latest options in mobile marketing in South Africa from mobile advertising, promotions (competition mechanics), and platforms (USSD, voice, apps) to mobile rewards (airtime, cash and vouchers) and mobile innovation (data science and virtual and augmented reality) through case studies.
Candice Goodman, MD, Mobitainment; DMA’s Direct Marketer of the Year 2016
14h50 -15h30
Small Businesses: Big Data
* In the age of machine learning the competitive risk posed by the large groups will surge
* Cloud Aggregation turns the data from lots of SMEs into Big Data
* The benefit of Cloud Aggregation will help drive the next wave technology in the SME and informal markets
Dana Buys, Founder and CEO, CloudOne.mobi
15h30 conference closes
DAY 2
08h30 – 09h10
Disruptive marketing gets results:
- 90/10 principal: How Social Media has changed the game for experiential.
- Talka-what-aby? What’s more important, wagging tongues or ringing tills?
- Snap out of it: Cool disruptive campaigns that work.
- That warm fuzzy feeling: Unravelling universal human truths to your advantage
Cas Dreijer, Managing Partner, Be Salt
DAY 2
09h15 – 09h55
Digital Influence in Retail Performance Marketing
* 92% of sales happen offline so how do marketers leverage digital influence for sales in-store
* #BuildingBusinessOnSocial best practice for retailers
* How SMART use of audiences will help you grow your business
Craig Wight, Sales Director, Popimedia
10h00 – 10h40
Single moms lifestyle challenges and priorities
Shopping behavior
* Decision making process
* Financial matters
* Absence of a male partner in her household
Lebo Motshegoa, MD, Foshizi
10h40 – 11h05 coffee & networking
11h05 – 11h45
Retail theatre and how to engage, entertain and incentivise at point of purchase
* Insights led engagement beyond LSM
* How to convert awareness into trial and finally loyalty
* Measurable brand experiences, turning theatre into sales
Bongani Chinkanda, Business & Strategy Director, Elevator
11h50 – 12h30
Brand marketing at work in the malls
* The Landscape of low to mid income malls
* Shopper trends impacting brands, retailers and property owners
* The role of media in malls
* The ability of media effect shopper conversion
* Case Study
John Faia, GM MallAds™, Provantage
12h30 – 13h30 Lunch
13h30 – 14h10
Using brand to craft meaningful retail experiences
* How retail is an opportunity to showcase a brand’s purpose
* How brand’s need to think differently to optimise the retail opportunity
* How brands can support retailers in developing shopper experiences
Bruce Gourley , Strategist, Brand Union Africa
14h15 – 14h45
Personalisation – the key to unlocking customers – Data Driven Marketing
Richard Mullins, MD, Acceleration
14h50 – 15h30
Do retailers just want customers’ money, and anything more is just inconvenient
* In an ever more demanding consumer centric world, are retailers really delivering or just paying lip service to customer service?
* Do retailers care!
* Is the bottom line the only objective?
* When will SA consumers stand up?
* How are we (consumers) being fooled or will retailer be exposed for there glib tricks in the end.
* Some anecdotes.
Kevan Aspoas, CEO, Jupiter Drawing Room
Panellists:
Frans van der Colff, Consultant (x-Director, Fruit Veg City Africa & International)
Karin Lombard-de Kock, Marketing Manager: Customer, Ackermans
Buster Pitt, Sales Director, Business Positioning Systems
MJ Khan, Group Online Media Manager, Sasol