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Shopper Path to Purchase Annual Conference 2015 : 22 Jul Jhb

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Date:        22 July 2015
Venue:    Sunnyside Park Hotel, Parktown, Jhb


  POS – 10 winning methodologies from my pick of proven high-performing retail marketing experts

  • 7 core components ensuring flawless execution

  • Price promotions vs price increases

  • Brands working with Mall marketing teams to drive community marketing

  • Media and content mix to engage shoppers locally

  • Aisle and shelf design gaining shopper attention

  • Marrying location and POS data, generating value offerings

  • Integrating social and loyalty data to drive the Path to Purchase

  • Converting brand advocates to become your advocates

  • Real time mobile location info techniques which really influence

  • Breaking the mould with a big media unconventional idea

 You will gain ideas to directly stimulate your sales in the next quarter
 Terry Murphy, Publisher, Marketing Mix


Delegate fee:  R3,950 (excl VAT) per delegate


Category: .


10 Great speakers to learn from


A busy one day briefing

08h10 – 08h50
Building shopper activations plans with the correct inputs / support to ensure flawless execution
• Exploration of the 7 components which are vital to becoming truly Shopper Centric
Derek Botha, Managing Director Sub Sahara Africa, Kantar Retail

08h55 – 09h30
Prices up, Prices down Price decisions all around   
• An exploration on how price changes affects sales, specifically exploring shopper’s reaction to price promotions vs. price increases
Esti Prinsloo, Director – Consumer Insights, Nielsen Company       

09h35 – 10h10
Understanding the value of mapping a shopper purchase decision journey   
• Mapping the journey
• Unlocking the opportunities within the journey
• Breaking the mould with a big media neutral unconventional idea
Antony Stearns, Strategic Planning Director, Geometry Global

10h10 – 10h30    Coffee & networking

10h30 – 11h05
How to engage shoppers with the media and content of their choice
Jacqui Le Sar, MD, Inperspective   

11h10 – 11h45
Stop interrupting shoppers at the shelf!
• The focus of Shelf Layout should be to help shoppers not hinder them
• Understanding the Purchase Decision Hierarchy at the shelf
• Considerations for a layout that drives Category Growth
Michaela Murning, Head of Retail, Shopper & Marketing, TNS

11h50 – 12h25
Mapping value in a retail space  
• Using location-based data combined with POS (point of sale) data to generate value predictions for each square meter in a shopping centre
• How can this information be harnessed?
Tristan Bergh, Data Scientist, Ixio Analytics    

12h25 – 13h10  Lunch

13h10 – 13h45
10 smart ways to engage and stimulate sales through astute use of data        
• Global loyalty trends to create intimacy not points
•  How loyalty data drives the entire retail strategy not just marketing
• The marriage between social and loyalty data
Amanda Cromhout, CEO, Truth  

13h50 – 14h25
Competitive edge that advocacy brings to a brand  
• Learn how to identify and recruit brand advocates.
• Gain a better understanding of how to manage both the message and the messenger.
• Discover how to measure results of brand advocacy.
Ryan Mcfadyen, Co-owner, have you heard

14h30 – 15h05
Directed Shopping: Connecting with the Mobile Shopper in Real Time   
• New and existing technologies, like mobile apps and websites, messaging, beacons, and augmented reality can enable retailers to engage shoppers. Providing real time micro location based information directly to the shopper’s mobile device.
Nicolle Harding, Chair, MMA SA    

15h15 – 15h45
Customising mall marketing to work with the communities  
Matthew McCormick, Marketing Director, McCormick Property Development

15h45   Conference closes

Enquiries:  Sharon Angus-Leppan    021 790 8147

Additional Information


Sunnyside Park Hotel, Parktown, Jhb

Date and Time

22 July 2015