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Online Shopping Behavior Briefing – Jhb

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Date:      26 March 2014
Venue:  
Sunnyside Park Hotel Map and Directions


Very latest best practice briefings – meet our experts:

Arthur Goldstuck, MD, World Wide Worx
Mike Cotterell, GM, PnP Online Shopping
Melanie Louw, Marketing Director, Makro
Amanda Herson, e-Commerce Director, Cape Union Mart Group
Amanda Cromhout, CEO, Truth
Ryan Bacher, CEO, NetFlorist
Steven Powell, Joint Head Forensics, ENS
Leticia Mentz, PASA (Payments Association of South Africa)
Mike Sharman, Director, Retroviral
Candy Goodman, CEO, Mobitainment
Taryn Gill, Owner, The Perfect Score

 

Delegate Fee: 
R3,950 (excl VAT) per delegate

In the registration process you will have the option to select to pay by EFT or by Credit Card, or request a pro forma invoice.
– To book one delegate just click ‘Add to cart’ below.
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Program

08h15 – 08h25
Welcome and MasterCard Survey background
Marc Carolus, Division Lead, MasterCard Advisors South Africa

08h25 – 08h35
Slide-note briefing 

08h35 – 09h05
MasterCard 2013 Online Shopping Behavior Study – RESULTS ANNOUNCED
- Overall trends
- Categories up and down
- Online brands up and down
- Attitudes impacting on-line shopping
- Profile of on-line shoppers
- Applicable lessons from MasterCards surveys Europe and Africa
Arthur Goldstuck, MD, World Wide Worx

09h10 – 09h30
World Wide Worx Online Retail in South Africa – RESULTS ANNOUNCED
- Online retail growth in SA
-Size of market
-Case studies and business models
Arthur Goldstuck, MD, World Wide Worx

09h35 – 10h10
Panel:
The Research insights and the answers you would like to know
Mike Cotterell, GM, PnP Online Shopping
Melanie Louw, Marketing Director, Makro
Amanda Herson, e-Commerce Director, Cape Union Mart Group

10h10 – 10h30    Coffee & networking

10h30 – 11h10

NetFlorist – the path to establishing a successful online retail business
- Acquiring customers cost-effectively
- Retaining customers cost-effectively
- In-house vs. outsourcing
- Overcoming key obstacles like delivery
Ryan Bacher, CEO, NetFlorist

11h15 – 11h55
The art of customer centric retailing in an e-commerce world
- The role of CRM in e-commerce
- The age of intimacy & real-time relationships
- How customer insights can drive a higher ROI in e-commerce retailing
Amanda Cromhout, CEO, Truth

12h00 – 12h40
Online trading fraud risks
- How to address syndicate fraud on e-commerce platforms
- Syndicate fraud schemes
- Card–not–present fraud
- Hot card testing
- Call centre collusion
- Gift voucher abuses
- IP theft – client data
- Internal frauds – fictitious customers
Steven Powell, Joint Head Forensics, ENS

12h40 – 13h40  LUNCH 

13h40 – 14h20
Risk mitigation measures in the payments environment
PASA have had a particular focus on trying to manage down the increasing trend of fraud towards the virtual environment, and have focused a number of specific efforts to curtail the so-called Card Not Present (CNP) fraud. Some of the initiatives directed at this are the PCI and 3D-Secure Projects.
Leticia Mentz, PASA (Payments Association of South Africa) 

14h25 – 15h05

Panel:
Latest best marketing practices – enhancing on-line marketing
The content that matters to the customer
Promotion criteria which turn customers on
Social media enhancing awareness and preference
How to persuade 4.5 million online users to test online retail
Mike Sharman, Director, Retroviral  - an opinionated very successful social marketer
Candy Goodman, CEO, Mobitainment – keeps winning local and international awards for mobile marketing

15:15 Briefing Closes

 

Additional Information

Location

Sunnyside Park Hotel, Parktown, Jhb

Date and Time

26 March 2014