Jodene Shaer 2Dinner_edited-1how to book 31 Oct (1)Dinner_edited-2Dinner_edited-2dMike Silver

Motor Marketing – Path to Purchase, 18 June Jhb

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● Consumers exist in a context where ‘digital is the new normal’.
● Effective auto marketing in a multi-channel and multi-cultural world
● Car dealerships’ ad spending “misaligned with customers” – Jeff Osborne, 20 Nov 2014

You will leave this conference with actionable insights and lots of best practice case studies so that you can immediately implement and adapt your marketing planning to enhance measurable results.
“A very busy one day conference, check out the topics and most importantly the calibre of the speakers.
Terry Murphy, Publisher, Marketing Mix”


Delegate fee:  R3,950 (excl VAT) per delegate 

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08h00 Welcome

08h10 – 08h45
Creating the retail experience that customers will want to remember
* Automotive is the top performing category in the annual Ask Afrika Orange Index – WHY
* The key drivers of customer service excellence
* How to differentiate through innovation and pro-activeness
* Maintaining long-term meaningful engagement
Sarina de Beer, MD, Ask Afrika

08h50 – 09h25
Customer service as a brand differentiator
Paul Lange, Director, WOW Marketing Services

09h30 – 10h05
Bums In (Computer) Seats: A New World of Brand Engagement
* Made for YouTube content: Audi, Honda and Volvo in particular of effectively turned their YouTube campaigns into advertising campaigns, often interactive and better than TV
* In Store Experience : The in store experience hasn’t changed for some time. Here we would explore opportunities to enhance the in-store and consumer experience as well as the creation of ‘pop up’ spaces for lead generation
* Product launches: more and more we see the boundaries being pushed here
* Sponsorship Activation: Some great work from Audi & Mazda using events or properties as a platform for their brands
* Influencer engagement: We seeing some very interesting content creation from Auto brands globally by partnering up with influencers (beyond just sponsorship)
Mike Silver, MD, Stretch Experiential

10h05 – 10h30 Coffee & networking

10h30 – 11h05
Turning interactions into Intelligence
* Movement from big data to Little Data
* The ubiquity of Mobile
* A call to reaction
Marco Broccardo, CEO, Colony HQ

11h10 – 11h50
How auto-shoppers have the power in the palm of their hands
* How consumers leverage digital information, when and why they utilise information, and what is most impactful in helping them make their car buying decisions
* Harnessing social media and the power of video
* Are Facebook, LinkedIn and Twitter the only games in town
* What about the rise and rise of video on YouTube
Andrzej Suski, Head Media & Digital, Millward Brown Middle East & Africa

11h55 – 12h30
Transforming websites into high-performance sales channels
* Innovative digital marketing techniques to drive motorist shoppers to your showroom
* The critical areas where you need to optimize your website for maximum impact on the bottom line
* What data streams, metrics and analytics reports are most valuable when looking for real, solid opportunities to improve your web channel
Danté Botha, Director, Conversion Advantage

12h30 – 13h20 LUNCH

13h20 – 13h55
Social Media engagement – content themes, language, and proven techniques to engage target shoppers
* What shoppers want and expect from online reviews, and what information drives purchase decisions
Jodene Shaer, Social Media Publicist, Lifeology

14h00 – 14h35
Car wars: how the rising black middle class and a fast-changing social landscape impacts car brands
* The ‘cross-over’: what marketers can learn from the music industry
* Move from traditional brands to ‘made in Korea’  
* Value vs legacy brands vs prestige
* Glitz and substance: the winning mix
* The German luxury lesson: status is colour-blind
Brandon de Kock, Creative Director, WhyFive Insights

14h50 – 15h30
TRENDWATCH – what’s hot, what’s happening
Jeff Osborn, Head, Gumtree Automotive Team

15h30 Conference closes


Enquiries:   Wendy Hobbs     021 790 8147

Additional Information


Sunnyside Park Hotel, Parktown, Jhb

Date and Time

18 June Jhb