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HBRCF Gov Body Minutes 14/11/18

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Early Bird R1,500 discount – offer expires 25 Dec 18

15 Gurus leading you to the monies in the townships – quick wins

Township Shopper Marketing Summit

Bryanston Country Club, Jhb, 27 & 28 Mar 2019

Now in its 11th year, our key appeal is that we know the gurus who consistently read the signals and adapt their offerings and communications successfully.  You will meet and learn from 15 proven winners.

There is much more money available than the official stats suggest

• 2million+ undeclared contractors • Thousands of hawkers earning good money • 200,000+ spazas staying very competitive • Township malls doing good numbers • Black tax is enormous • And…  illicit money is very big money

The insights you will gain 

  • New informal retail audit; volume & value by FMCG categories, by retail type & geographical
  • Surviving on R5,000pm or less householder income – unique insights from the people themselves
  • Why SA millennials are Afripolitans and why they represent the future
  • Young Black influencers and township hipsters will tell you what’s cool right now
  • Home ownership, informal & formal; latest stats; spend priorities – upgrading and furnishing
  • Announcing 2019 Money Matters Research; data and insights – Lebo Motshegoa of Foshizi
  • Brand strategies attuned to the psychology of Black people
  • Brands that have a purpose will outshine those with no purpose
  • Maponya Mall’s latest experience activations – key learning experiences
  • Hawkers; how FMCG brands can work with them; it’s a very dynamic market
  • Stokvels – creating buying moments – brands working with the stokvels
  • Stokvel DNA – announcing 2019 study of brands purchased by stokvels, unique insight data
  • Kasi Bites – how can brands can effectively activate informal fast food outlets
  • On how brands can better tap into black twitter
  • Influencer marketing trust – selecting and managing very carefully
  • How to create an ownable branded music experience
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Program

 

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Wed 27 & Thurs 28 Mar 2019