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WOW… ThePowerofSAInfluencers,Jhb,10Oct

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Influencer marketing is HOT in SA

IAB SA announces Digital Influencer Marketing Committee

WOW… THE POWER OF SA INFLUENCERS

 Bryanston Country Club, Thursday, 10 Oct

 The insights you will gain:

  • Announcing SA CMO influencer guidelines
  • Content creation that enhances influencers
  • Managing influencers from beginning to end
  • Power of Reciprocity: treating others the way that they treat us, when used in an honest, meaningful way with integrity can be incredibly powerful.
  • Celebrity influencers – enhancing brand equity – Standard Bank’s experiences
  • Micro-influencers – optimising reach and engagement
  • Trust is the challenge – why independent data and self-service tools are key
  • What customers want from influencer/brand relationships
  • Staff and customer endorsements are so believable
  • Black Twitter advocates are so influential; how to influence them
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Program

08h30 – 09h10
CMO Guidelines – pragmatic and very relevant to SA

  • IAB Social Media SA Content Influencer Research stats
  • Define goals and KPI
  • Cultivating a relationship with the right influencer
  • Preparing the campaign brief
  • Negotiating the Influencer Agreement
  • Tracking methodologies, benchmarking and metrics that matter

Jeanine Rainier, Account Director, TILT

 

09h15 – 09h50

Managing influencers throughout the customer experience journey so stimulating measurable results 
Katherine Freemantle, Client Services Director, Elevator

 

09h55 – 10h30
How influence marketing can extend your influencer marketing strategy and guarantee success

  •  The limitations of Influencer Marketing
  •  What is Influence Marketing
  •  The Flow of Influence
  •  How to leverage influence for success
  •  Case studies

Ryan McFadyen, Co-founder & Head of Strategy, HaveYouHeard Marketing

 

10h30 – 10h50 Coffee & Networking

10h50 – 11h25
How to optimise the right celebrity influencers

  • Influence vs popularity
  • Honesty and transparency
  • Showing an attitude of gratitude
  • Complementary events and media exposure

Babalwa Nyembezi, Lead Senior Social Consultant, Standard Bank campaigns at VML

 

11h30 – 12h15
Optimizing the reach and engagement using micro influencers       

  • High level micro-influencer strategy
  • Individual missions
  • Managing a micro-influencer campaign

Stéphane Rogovsky, Founder & CEO, R Squared Digital

 

12h15 – 13h05 Lunch
13h05 – 13h40
(Re)building trust between influencers and advertisers – why independent data and self-service tools are key

  • Why the lack of trust?
  • Understanding advertiser vs influencer motivations
  • Issues with currently available tools, data and benchmarks
  • Shortcuts to setting up and owning your own influencer marketing capabilities

Pierre Cassuto, CMO & CEO, Humanz Africa

 

13h45– 14h20
What customers want from influencer/brand relationships

  • How influences impact on every stage of the sales cycle
  • How to find influencers that fit your brand
  • How to generate trust online
  • How to get customers to take action

Dali Tembo, MD, Instant Grass

 

14h25 – 15h00
A trusted referral is the Holy Grail of advertising – harnessing the power of staff and customer endorsements

Exceptional user-generated content through crafting stories

Pieter Groenewald, Divisional CEO, NFINITY

 

15h05 – 15h40
Black Twitter as a destination for brand advocacy

  • Mob Influence – Why Black Twitter is a content driver for print, TV and Radio
  • Ayeye & Ayoba: The best and worst brand interactions on Black Twitter

Noah Makholwa, Digital Ad Ratings Manager, Nielsen

 

15h45 Conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Thurs, 10 October 2019