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Bryanston Country Club, Thursday 10 October 2019

Research and insights into the emerging fields of influence, advocacy and community marketing

The insights you will gain

  • CMO’s guide to influencer marketing
  • Effectiveness of celebrities vs macro vs micro influencers – IAB Social Media SA Content 2019 Survey
  • Finding the right influencers – relevance; reach; resonance
  • Trust and disclosure; protecting brand reputation
  • Crafting influencer content
  • Optimising the right celebrity influencers
  • Smart ways to work with micro influencers
  • Social media channels that work best for influencing
  • Influencer Agreement; charges; key points; tracking effectiveness
  • A trusted referral is the Holy Grail of advertising
  • Managing influencers throughout the customer experience journey
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08h20 – 09h05

CMO’s guide to influencer marketing

  • IAB Social Media SA Content Influencer Research stats
  • Define goals and KPI
  • Cultivating a relationship with the right influencer
  • Preparing the campaign brief
  • Negotiating the Influencer Agreement
  • Tracking methodologies, benchmarking and metrics that matter

Jeanine Rainier, Account Director, TILT


09h10 – 09h45

Influencer content creation that’s engaging for your customer and relevant to your brand and credibly relates to the influencer

Dean Oelschig, Founder/MD, Halo


09h50 – 10h25

Managing influencers throughout the customer experience journey; so stimulating measurable results

Mike Silver, Founder, Elevator/Bhekinkosi Gumede, Business Development Manager, Elevator


10h25 – 10h45 coffee & networking

10h45 – 11h20

How to optimise the right celebrity influencers

  • Influence vs popularity
  • Honesty and transparency
  • Showing an attitude of gratitude
  • Complementary events and media exposure

Babalwa Nyembezi, Lead Senior Social Consultant for Standard Bank campaigns at VML


11h25 – 12h00

Optimising the reach and engagement of micro influencers       

Stephane Rogovsky, CEO, R2 Digital (invited)


12h05 – 12h40

(Re)building trust between influencers and advertisers – why independent data and self-service tools are key

- Why the lack of trust? Understanding advertiser vs influencer motivations.

- Issues with currently available tools, data and benchmarks.

- Shortcuts to setting up and owning your own influencer marketing capabilities.

Pierre Cassuto, CMO & CEO, Humanz Africa


12h40 – 13h20 Lunch

13h20 -  13h55

Navigating the influencer landscape across South African lifestyle brands and categories

  • What customers want from influencer/brand relationships;
  • How influences impact of every stage of the sales cycle;
  • How to find influencers that fit your brand;
  • How to generate trust online;
  • How to get customers to take action

Dali Tembo, MD, Instant Grass


14h00 – 14h35

A trusted referral is the Holy Grail of advertising – harnessing the power of staff and customer endorsements

  •  exceptional user generated content through crafting stories

Pieter Groenewald, Divisional CEO, Nfinity


14h40 – 15h15

Using social media to influence the influencers

- Black Twitter as a destination for brand advocacy

- Mob Influence – Why Black Twitter is a content driver for print, TV and Radio.

- Ayeye & Ayoba: The best and worst brand interactions on Black Twitter.

Noah Makholwa, Digital Ad Ratings Manager, Nielsen


15h30 Conference closes

Additional Information


Bryanston Country Club, Sandton

Date and Time

Thurs, 10 October 2019