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WOW- ThePowerofSAInfluencers,Jhb,10Oct

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INFLUENCER SPEND GROWS 83% US AND CANADA – WHAT’S HAPPENING IN SA

WOW THE POWER OF SA INFLUENCERS

A TRUSTED REFERRAL IS THE HOLY GRAIL OF ADVERTISING

 Bryanston Country Club, Thursday, 10 Oct

 The insights you will gain

  • Announcing SA CMO influencer guidelines
  • Content creation that enhances influencers
  • Managing influencers from beginning to end
  • Power of reciprocity – You do something nice for me and I feel obliged to do something nice for you
  • Celebrity influencers – enhancing brand equity – Standard Bank’s experiences
  • Micro-influencers – optimising target market reach and influence
  • Trust is the challenge – why independent data and self-service tools are key
  • What customers want from influencer/brand relationships
  • Staff and customer endorsements are so believable
  • Mob Influence – Why Black Twitter is a content driver
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Program

08h20 – 09h00

CMO Guidelines – pragmatic and very relevant to SA

  • IAB Social Media SA Content Influencer Research stats
  • Define goals and KPI
  • Cultivating a relationship with the right influencer
  • Preparing the campaign brief
  • Negotiating the Influencer Agreement
  • Tracking methodologies, benchmarking and metrics that matter

Jeanine Rainier, Account Director, TILT

 

09h05 – 09h40

Influencer content creation that’s engaging for your customer and relevant to your brand and credibly relates to the influencer

Dean Oelschig, Founder & MD, Halo

 

09h45 – 10h20

Managing influencers throughout the customer experience journey so stimulating measurable results

Mike Silver, Founder & CEO, Elevator

 

10h20 – 10h40 coffee & networking

10h40 – 11h15

Power of reciprocity – ‘you do something nice for me, and I feel obliged to do something nice for you’

  • Bots, AI and the rise of the nano-influencer
  • Learn how to choose the right influencers to drive high performance campaigns
  • Learn how to get higher engagement and sales
  • Learn about the latest Technology that allows brands to match to influencers even more effectively

Marc Kornberger, Co-Founder & CEO, Student Village

 

11h20 – 11h55

How to optimise the right celebrity influencers

  • Influence vs popularity
  • Honesty and transparency
  • Showing an attitude of gratitude
  • Complementary events and media exposure

Babalwa Nyembezi, Lead Senior Social Consultant, Standard Bank campaigns at VML

 

12h00 – 12h35

Optimising the reach and engagement of micro influencers       

Michelle Mitchell, Sales Director, R 2 Digital

 

12h25 – 13h10 Lunch

13h10 – 13h45

(Re)building trust between influencers and advertisers – why independent data and self-service tools are key

  • Why the lack of trust? Understanding advertiser vs influencer motivations.
  • Issues with currently available tools, data and benchmarks.
  • Shortcuts to setting up and owning your own influencer marketing capabilities.

Pierre Cassuto, CMO & CEO, Humanz Africa

 

13h50 – 14h25

What customers want from influencer/brand relationships

  • How influences impact on every stage of the sales cycle;
  • How to find influencers that fit your brand;
  • How to generate trust online;
  • How to get customers to take action

Dali Tembo, MD, Instant Grass

 

14h30 – 15h05

A trusted referral is the Holy Grail of advertising – harnessing the power of staff and customer endorsements

  •  Exceptional user generated content through crafting stories

Pieter Groenewald, Divisional CEO, NFINITY

 

15h10 – 15h45

Black Twitter as a destination for brand advocacy

  • Mob Influence – Why Black Twitter is a content driver for print, TV and Radio.
  • Ayeye & Ayoba: The best and worst brand interactions on Black Twitter.

Noah Makholwa, Digital Ad Ratings Manager, Nielsen

 

16h00 Conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Thurs, 10 October 2019