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 SAVE R1,100 


Bryanston Country Club, Jhb – Tues 5 June 2019

 Innovative marketing opportunities for professional marketers – in SA

Our overall conference objective is to stimulate brand marketers into actively investigating gaming engagement opportunities in SA, the insights the speakers will provide would be complemented as far as practical with case studies, highlighting key learning points and best practice communications.   And yes, grown-ups also play lots of games.

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08h20– 09h00

Understanding the Gaming Market and its potential in South Africa

The global gaming market

  • The South African gaming market context
  • The South African Market opportunity
  • The profile of the South African Gamer
  • Sponsorship and in game advertising
  • Current key trends – eg. battle royale, etc.

David Sidenberg, Executive Director & CEO, BMI Sport Info (Pty) Ltd


09h05 – 09h45

Understanding the role that gaming can play in your marketing mix and how to use it

  • Understanding the power of the gaming community
  • Using community dynamics to influence
  • Using influence and the digital conversion funnel to drive purchase
  • Global case studies

Ryan McFadyen, Founder, HaveYouHeard


09h50 – 10h30

SA Brands winning at gaming marketing – including insights from the 2019 Bookmark Awards gaming showcase and other tactics that work in SA

Candy Goodman, MD, Mobitainment


10h30 – 10h50 coffee and networking 

10h50 – 11h30

How to reach gamers; appraising the major social media platforms

  • Twitch’s awesome reach and interaction
  • YouTuber Gamers (Note: one report said that YouTube is gamers preferred platform)
  • Facebook
  • Interactive USSD games (Note: a low-cost option as data costs are so high)
  • What else matters …

Garth Rhode, MD and Partner of Detonator Media Group 


11h35 – 12h15

Playing games on your phone is mobile entertainment not gaming

In-app games:

  • mindset of players and how it relates to advertising
  • how does this environment differ to Gaming / reach / time spent playing, etc
  • media opportunities
  • Is this environment brand safe?

Andrew Kramer, MD, AdColony


12h15 – 13h05 Lunch

13h05 – 13h45

Seizing the esports opportunity in South Africa – The Do’s and Don’ts 

  • Local esports; unique opportunities and pitfalls
  • An analysis of case studies
  • Key learnings that can be implemented for brand success locally

Gareth Woods, Director, Gaming Ventures (Pty) Ltd


13h50 – 14h30

Tips and tricks on using gamification to uplift participation, stickiness and positively earned relationships

  •  New ways of connecting with your target audience to uplift your brand’s visibility and audience participation
  • Simple engagement mechanics that stimulate your audience to repeatedly engage with your brand

Michael Tiltmann, Senior Account Manager, Digitata


14h35 – 15h15

The “Gamification” in Games and how it can be extracted FROM games to change behaviour

  •   and 2 innovative business case studies

Darryn Van Den Berg, Visionary MD, Passion4Performance Group


15h30 conference closes

Additional Information


Bryanston Country Club, Sandton

Date and Time

Wed, 5 June 2019