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Bryanston Country Club, Jhb, Fri 28 June 2019


 Identifying the key issues, knowing the questions to ask, and appreciating effective preventative measures are the deliverables from this briefing.  The ever-increasing regulations are a direct result of growing public concerns about trust in the integrity of the social media platforms and of too many brands.

You will be briefed by the cream of SA’s digital legal marketing experts and the briefing itself has been very carefully prepared in close consultation with the Interactive Advertising Bureau (IAB).

 Insights you will gain;

  • IAB Brands digital governance checklist – strategic guidelines setting the tone for good corporate governance in practice
  • POPIA Regulator responds to key issues (see topic description below)
  • Digital post-POPIA: the implications of the new POPIA regulations
  • Influencer marketing – non-disclosure is the big concern; Advertising Code of Practice
  • Influencer marketing; learnings from the UK IAB Influencer Guidelines
  • Cyber Crimes Bill – policing your digital communications to avoid liability
  • Intellectual copyright – latest rulings SA and EU
  • Advertising Code of Practice – latest rulings and implications
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08h35 – 09h05

IAB Brands Governance Check List

Alistair Mokoena, Vice Chair, IABSA & CEO, Ogilvy South Africa


09h10 – 09h45

Digital post-POPIA: What are the implications of the new POPIA regulations

  • The POPIA direct marketing rules explained

Elizabeth de Stadler, Chairperson of the IAB Regulatory Affairs Council & co-founder Novation Consulting & Associate Esselaar Attorneys


09h50 – 10h50

The POPIA Regulator answers the panellists and your questions

  • What is the future of the sale personal of information (lead generation)?
  • Can you use contact details scraped from the internet?
  • Do you need consent for targeted social media marketing?
  • Must you always have an opt in consent for direct marketing, or can you use an opt out with consumers who are already your customer, with examples
  • When do cookies and other forms of tracking online become a POPIA issue?

 Sizwe Snail, member of the South African Information Regulator and Director, Snail Ka Mtuze Attorneys at Law

Panel Leader:

Elizabeth de Stadler, Chairperson of the IAB Regulatory Affairs Council & co-founder Novation Consulting & Associate Esselaar Attorneys


Greg Garden, CEO, Marketing Association of SA (MASA)

Alastair Tempest, CEO, Ecommerce Forum Africa (EFA)

Matthew Arnold, IAB Agency Council Member & Chief Engagement Officer, VML


10h50 – 11h10 coffee and networking

11h10 – 11h35

Influencer marketing; growing concerns about non-disclosure –

Advertising Code of Practice

Gail Schimmel, CEO, Advertising Regulatory Board (ARB)


11h40 – 12h15

Investigating key elements of the influencer channel and applying ethical standards

Setting up ground rules before it’s too late

  • IAB UK Influencer Guidelines

Graham Deneys, Group Strategy Director, Carat


12h20 – 12h50

GDPR latest rulings; implications for SA brands

Europe’s General Data Protection Regulation (GPDR) is now a year old and it has started to build up a history of cases on its interpretation. Why should this concern South African business? Because anyone doing business with Europe, be it a call centre or any business with an active interest in the EU, would be very wise to follow the EU rules or face heavy fines. However, of even greater significance is that the South African POPIA Regulator has based its recent Regulations on the GDPR, and is likely to continue to be greatly influenced by what goes on in Europe. And that means that South African business needs to know what’s brewing in Europe, China, and Australia. All of whom look towards the GDPR for precedents.    

Alistair Tempest, CEO, Ecommerce Forum Africa (EFA)


12h50 – 13h40 Lunch

13h40 – 14h20

Cyber Crimes Bill – brands policing digital communications to avoid liability – SA and international perspectives

  • Offences
  • Harmful data messages
  • Protection orders
  • Preservation of evidence
  • How to investigate
  • How to prosecute
  • Reporting obligations
  • Penalties
  • PR Strategy

David Loxton, CEO, Africa Forensics and Cyber


14h25 – 15h00

Protecting intellectual property: Copyright and the digital era

Copyright Act of 1978

  • Computer program 1992
  • ‘New’ distribution mechanisms

The New Copyright Bill

  • Take into account the digital age
  • Audio-visual works – broad definition
  • Technologically protected works
  • Visual Artistic works
  • Communicate t the public: Streaming

Fair Usage

Reversionary Rights

Reinard Krüger, Partner, Spoor & Fisher


15h05 – 15h30

Advertising Regulatory Body – principles governing recent rulings

  • Humour vs denigration; the current Chicken Licken matter
  • Misleading claims require credible verifiable documentation

Gail Schimmel, CEO, Advertising Regulatory Bureau (ARB)


15h45conference closes

Additional Information


Bryanston Country Club, Sandton

Date and Time

Fri, 28 June 2019