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Forecourt Convenience Retail Webinar

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delegate rate R3,650 excl vat

Announcing 2021 Trade Intelligence Forecourt Intelligence Report

Strategic and tactical now now best marketing practices

Category: , .

Program

08h00 – 08h15

Welcome & introduction

 

08h15 –  08h40

Forecourts are the future of the convenience retail

An understanding of the forecourt retail eco-system

  • A view of the trends in forecourt convenience retailing
  • The dynamics to influence shopper demand

Kerry Elliot, Head of Retail, TI

 

08h45 – 09h10

Massive shifts in ranking forecourts due to Covid-19 – Nielsen “Shop Shifting” latest insights

  • Pricing vs convenience and these days it’s pricing that draws the crowds
  • Ever-changing consumer purchase preferences – astute insights

Leandra Wiid, Associate Director, Consumer Insights, NielsenIQ 

 

09h15 – 09h40

Monitoring vehicle dynamics across the forecourt landscape

  • Attendees should gain high-level insights regarding the makeup of the South African service station landscape
  • Attendees should gain an understanding of how consumers typically interact with service stations
  • Attendees should learn how lockdown has impacted the behaviour of shoppers

Joe Spring, Head of Retail, Logistics and Telecommunications, Lightstone

 

09h40 – 10h00 COMFORT BREAK

 

10h00 – 10h25

Insight into how to engage and convert shoppers of Forecourt Retailers in the new normal

  • Find out the shopper dynamics impacting on Forecourt performance
  • Shopper relevance is the new marketing currency that will drive sustainable growth
  • We’ll share what the biggest priorities are for getting this right in-store

Jacqui Le Sar, MD, Inperspective

 

10h30 – 10h55

What works best to draw motorists from competitive forecourts

Speaker being confirmed

 

11h00 – 11h25

Is Technology the Real Disruptor?

  • Exploring what influences Disruption
  • Creating Value beyond the Technology

Tilene Narainan, Convenience Retail, Sasol

 

11h00 – 11h35 COMFORT BREAK

 

11h35 – 12h00

Developing governance for retailer social media:

Frameworks, considerations and reflections

In this talk, Sasol’s Group Digital Platforms Manager MJ Khan will share unparalleled insight into the steps required to provide a supportive, meaningful, mutually beneficial social media approach for retailers

MJ Khan, Manager: Group Digital Platforms, Group Communication & Brand Management, Sasol

 

12h05 – 12h30

Big issues Q&A

Kim Hockley, Diversification Manager / New Offer Development Manager, TOTAL (invited)

Frans Maluleke, Senior Brand Marketing Manager: Sasol Energy

Frans van der Colff, Independent strategic marketing consultant, former Director of Fruit & Veg City, and of Pick n Pay

Jacqui Le Sar, MD, Inperspective

12h30 Webinar closes

Additional Information

Location

Livestream Webinar

Date and Time

Thurs 22 Apr 2021 @ 08h00 – 13h30