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Alistair Mokoena, Vice Chair, IABSA & CEO, Ogilvy South Africa

Digital-In-LawSABriefingSpeakers

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IAB GUIDELINES TO PROTECT BRANDS AND CONSUMERS

DIGITAL-IN-LAW SA BRIEFING

Bryanston Country Club, Jhb, Fri 28 June 2019

 DEFINITIVE BRIEFING FOR CMOs, DIGITAL STRATEGISTS, CORPORATE LEGAL ADVISORS AND BRAND MARKETERS

 Identifying the key issues, knowing the questions to ask, and appreciating effective preventative measures are the deliverables from this briefing.  The ever-increasing regulations are a direct result of growing public concerns about trust in the integrity of the social media platforms and of too many brands.

You will be briefed by the cream of SA’s digital legal marketing experts and the briefing itself has been very carefully prepared in close consultation with the Interactive Advertising Bureau (IAB).

 Insights you will gain;

  • IAB Brands digital governance checklist – strategic guidelines setting the tone for good corporate governance in practice
  • POPIA Regulator responds to key issues (see topic description below)
  • Digital post-POPIA: the implications of the new POPIA regulations
  • Influencer marketing – non-disclosure is the big concern; Advertising Code of Practice
  • Influencer marketing; learnings from the UK IAB Influencer Guidelines
  • Cyber Security Bill – policing your digital communications to avoid liability
  • Intellectual copyright – latest rulings SA and EU
  • Advertising Code of Practice – latest rulings and implications
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Program

 

 Alistair Mokoena, Vice Chair, IABSA & CEO of Ogilvy South Africa

A  lawyer by training and has both MBA and Chartered Marketing qualifications. Previously he has led two of the biggest agencies in South Africa, is well known as an industry commentator and has served as member of the ACA board.  His career includes experience at SA’s top brand companies including SAB, Unilever, Tiger Brands and Mondelez.

 

samantha.lopes@ogilvy.co.za  *  011 709 6600 # 6789  * www.ogilvy.co.za

 

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Sizwe Snail, Member of the South African Information Regulator and director of Snail Ka Mtuze Attorneys at Law

Sizwe is registered with the University of Fort Hare for an LLD and is a member of South African Information Regulator and member of Films and Publication Appeal Board since 2016.

Sizwe Lindelo Snail ka Mtuze holds a Baccalareus Legum (LLB) from the University of Pretoria with Tax Law and Cyber-Law electives He is a practising attorney with the law firm, Snail Attorneys at Law and International Co-ordinator of the African Centre for Cyberlaw and Crime Prevention based in Kampala, Uganda also as an (LLM)from UNISA.

He is the author of various articles on Cyberlaw in accredited and non- accredited journals both locally and internationally and has given ad hoc lectures for the LSSA, ACFE , University of Johannesburg, Fort Hare University and University of Pretoria and comments on Cyberlaw in various South African Newspapers and radio talk shows.

He also presents papers and attends both local and international conferences. He is also co-editor and author of the 3rd Edition of Cyberlaw @ SA.  He also does corporate presentations, regularly gives opinions to both the private and government sectors as well as individualized legal compliance testing as well as in-house workshops / training for various private companies and government institutions both in South Africa and in Central, West and East Africa.

Sizwe Snail KA Mtuze was a member on the ICT REVIEW Panel of the Department of Telecommunications & Postal Services (DTPS), serving as a Chair of the E-commerce Committee ( Digital Society as renamed ) within the Panel sub-committees. Sizwe Snail Ka Mtuze also currently serves on the National Cyber Security advisory Counsel of the DPTS.

He is also currently serving as Deputy Chair for the LSSA, E-Law Committee ( 2013 – to date ). He is also a Trainee Adjudicator of the SAIIPL, Domain Disputes. He is also co-founding member of the Annual Cyberlaw Conference and the Annual Lex – Informatica (2008 – 2015). Snail ka Mtuze is also a WASPA Adjudicator (2008- to date )and a research fellow in the field of Cyberlaw with the niversity of Fort Hare since 2014.

Contact care of:  elizabeth@novcon.co.za  *  083 3426011  *  www.justice.gov.za

 

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Elizabeth De Stadler, co-founder, Novation Consulting & Chairperson of the IAB Regulatory Affairs Council & Senior Associate Esselaar Attorneys

Elizabeth specialises in all things Consumer Law, she has a Masters (cum laude) in Consumer Law. She is the editor of the Consumer Law Review and co-authored A Guide to the Protection of Personal Information Act. She is also the author of Consumer Law Unlocked, a co-author of the hefty Commentary to the Consumer Protection Act and wrote chapters on the Consumer Protection Act in The Law of Contract in South Africa and The Law of Commerce in South Africa. She is currently working with Liezl van Zyl on Plain language legal drafting, which will be published in 2020.

elizabeth@novcon.co.za  *  083 3426011  * www.novcon.co.za

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Greg Garden, CEO, Marketing Association of SA (MASA) and the Marketing Research Foundation

Greg is a seasoned marketing and communications professional, thought leader and consultant and serves on the boards of numerous other industry and community bodies.

greg@marketingsa.co.za  *  082903328  *   011 463 6136  *   www.marketingsa.co.za

 

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Alastair Tempest, Executive Director, Ecommerce Forum Africa

For many years worked with FEDMA, a European umbrella association for direct marketing associations and was the Chairman of the Pan-European Education and Advisory Committee from 2001 to 2010. Alastair retired from Director General of the FEDMA 2010. Returned to SA and became COO of the DMA in March 2011, subsequently co-founded the Ecommerce Forum Africa 2017.

alastair@ecomafrica.org  *  0717909967  *  www.ecomafrica.org

 

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Matthew Arnold, Chief Engagement officer, VML & IAB Council Member

Matthew has a strong media background centered around digital media strategy.  Over his career he has worked across a large number of leading brands both locally and across the African continent.  In his spare time Matthew founded PixelVulture.com, an award-winning Gaming and Technology website – he is passionate about both media and gaming.

Matthew.Arnold@vml.com  *   082 565 3523  *  www.vml.com/south-africa/

 

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Gail Schimmel, CEO, Advertising Regulatory Board (ARB)

CEO of the new Advertising Regulatory Board. Also a novelist – her next book ‘The Accident” will be on shelves in Mar 2019.  She started out practising law, then lectured for a few years before working at the ASA. I left the ASA to take up a brief directorship at ENS, and after that consulted for about ten years. When the ASA hit troubled water she got involved to try to be part of the solution, and was instrumental in establishing the Advertising Regulatory Board (ARB).which was officially launched in Oct 2018 after the forced placement of the Advertising Standards Authority into liquidation proceedings at the end of September, and takes over the work of administering the Code of Advertising practice on behalf of the advertising and marketing industry, regulating the content of advertising.

gail@arb.org.za  *   082 330 3726  *  www.arb.org.za

 

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Graham  Deneys, Group Strategy Director, SA SSA

Upon returning to he joined the award winning creative digital agency, Isobar. He was tasked with running a number of key accounts with a significant focus in East Africa. This background enabled him to move seamlessly into Carat in a strategic role designed to enhance Carat’s strategic and digital capabilities throughout the region.

His responsibility also includes the creation and implementation of Pan-African strategy for key clients from our SSA Hub based in South Africa.

Graham.Deneys@carat.com  *  021-4425702  *  www.carat.com

 

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David Loxton, (BComm, LLB & MBA, UCT) CEO, Africa Forensics and Cyber

David ‘cut his teeth’ as a state prosecutor in Cape Town and Pretoria then became in-house counsel for a large South African listed company then worked for some of the renowned legal firms in SA.

David is well known for the executive leadership roles he has fulfilled at several large South African and international law firms. He is a Certified Fraud Examiner (CFE) and member of the South African and United States of American chapters of the Association of Certified Fraud Examiners (ACFE). David was also a past director of the SA chapter of the ACFE, and a past committee member of the SA Society of Labour Lawyers. It is worth noting that the ACFE is a recognised international professional body which represents and governs fraud examination professionals across the world.

David is also a member of the Institute of Commercial Forensic Practitioners (‘ICFP’) in South Africa, as well as the law societies of the Northern Provinces and Western Cape. Through these various professional associations, and considering David’s vast legal and technical anti-fraud and white-collar crime expertise, he has the right to represent his clients’ cases in our courts and other tribunals.

David is an honorary patron for Corporate Governance Framework (CGF).  Patrons are meticulously selected and their appointments are based foremost upon their ethical leadership, business and social gravitas, depth of governance knowledge, including their respective experience and skills which enhance the values and purpose of CGF. CGF’s Honorary Patrons are all extraordinary leaders, and they bring incredible insight and value to the executive leadership, including the team of professional consultants. Our past Honorary Patrons are Dr Mathews Phosa, Professor Shirley Zinn, Devi Sankaree Govender, Michael Judin, Bernard Peter Agulhas, Tina Eboka, Wendy Luhabe, Professor Jonathan Jansen, Amy Kleinhans-Curd, Professor Steven Friedman, Edward Chr. Kieswetter and Adv. Thuli Madonsela.

loxton@mweb.co.za  *  083 4598790   *  www.africafc.co.za

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Hugh Melamdowitz, Partner, Spoor & Fisher

Qualifications
BA LLB. Attorney of the High Court of South Africa.

Fields of practice 
Domestic and international trade mark registration, searches and renewals, domestic and international trade mark and copyright litigation, copyright agreements, entertainment law, media law and international distribution. Hugh specialises in commercial agreements relating to intellectual property, licensing, franchising and distribution, as well as competition, advertising, gaming and sports law.

Professional activities 
Contributed to the chapter on Sponsorship Agreements published by the Centre for International Legal Studies. Hugh is an honorary member of the Association of Fellows and Legal Scholars of the Centre for International Legal Studies. He is also a popular presenter at conferences.

h.melamdowitz@spoor.com  *  012 676 1222  *  www.spoor.com

 

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Fri, 28 June 2019