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Convenience Forecourt Retail : 8th May 2015 Jhb

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Date:       8 May 2015
Venue:    Sunnyside Park Hotel, Parktown, Jhb

Winning retail and product and service mixes, which drive motorist shoppers to a particular forecourt

  • The mix of products and services which appeal during various time bandings i.e. the 24hr shopper
  • High and lower shopper traffic forecourts, why – how influential the individual forecourt retail mix
  • How to reach and persuade locality motorists to switch to your forecourt

Delegate fees: 

Single delegate:               R3,950 (excl VAT)
Group of 3+ delegates:  R3,500 (excl VAT) per delegate
Group of 5+ delegates:  R3,000 (excl VAT) per delegate


Category: .


08h25 – 09h00
Out with the Old, In with the New: Forecourt retailing and shopper marketing
* Evolution of Forecourts from Fuel to Food & beyond
* What’s driving Forecourt growth and where will it stop?
* What is the Shopper’s take on all this?
* Is Shopper Marketing working here?
* New models / revolutions in forecourt retailing for SA?
Michaela Murning, Head of Retail Shopper & Marketing, TNS SA

09h05 – 09h40
Driving loyalty club members to your forecourts
* Frequency and recency
* Optimising partnerships
Deon Olivier, Executive Director, Value+ Nettwork

09h45 – 10h20
Pricing vs the product mix & what about the influence of promotions
* How influential is pricing or is the right product mix more important & what is the right product mix
* Which promotions drive more customers to forecourt retail
Gareth Pearson, CEO, BMI Research

10h20 – 10h45   Coffee & Networking

10h45 – 11h20
Innovative digital marketing techniques to drive motorist shoppers to your forecourts
* Reaching and influencing potential motorist shoppers particularly as they develop and enhance their retail, product and services mixes
* How to influence motorists to switch to another forecourt retail environment
* Out of the box guerrilla marketing tactics to outfox your competitors
Danté Botha, Director, Conversion Advantage

11h25 – 12h00
Social media personalisation with the right content and the right platform mix
MJ Khan, Online Media Manager, Sasol

12h05 – 12h40
Effective employee engagement- what is it and how it can permeate organizations; from forecourt to finance teams
* Employee role in brand building
* Integrating forecourt staff into brand experience
* The role of convenience store staff in driving shopper campaigns
* Fostering a safety culture throughout organizations
Mike Silver, Director, Stretch

12h40 – 13h30  LUNCH

13h30 – 14h05
Forecourt retail in the townships

Gill Mkhasibe, CEO, The Mkhasibe Group

14h10 – 14h45
Video in your face: the role and impact of facial recognition cameras in-store
Craig Page-Lee, MD, Posterscope SA

14h50 – 15h30
Customer service as a brand differentiator
* Does it matter – what’s in it for the operating company
* How can it be managed – measure and engage
* Case for incentives – adding costs vs. paying only for out-performance
Paul Lange, Director, WOW Marketing Services

15h30   Conference Closes