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BrandWinningSocialMediaContent,Jhb,8May

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The delegates are professional digital marketers and agency execs who manage and devise and produce engaging copy for brands.  They want convincing guidance about devising and customising engaging creative content and they like lots of case study examples and the winning speakers highlighting key principles and learning experiences. They want to know about optimising latest technology breakthroughs and particularly video.  They want to know about UCG and, and, and …

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Program

08h15 – 08h40

Top performing social media brands SA, Kenya & Nigeria – Africa Brand Index – reach and engagement scores – stretegic insights about top brand content

*  Sept ’17 – Mar ’18

*  To what extent can you extract social media specific data

*  Reach and engagement scores

*  Content within context

*  Strategic insights about top brand content

*  Multi choice and expresso; what makes their content so engaging

Oresti Patricios, CEO, Ornico Group

 

08h45 – 09h40

Young people telling brands what’s good and what’s bad about their social media communications and the platforms they prefer – on stage focus group

*  On stage focus group, delegates encouraged to ask questions

Mokebe Thulo, Business Development and Marketing Manager, HDI Marketeers

 

09h45 – 10h20

Black Twitter: Connecting with the untapped “unpredictable & disruptive” youth market in SA via mobile advertising

Xolani Wiseman Sedibe, Creative Digital Strategist, Black Smoke Agency – Experiential Digital Marketing Agency

 

10h20 – 10h45 coffee & networking

10h45 – 11h20

Creating a hit reality show with mobile gamification and brand loyalty: Strategic take-aways from building the Cell C Reality App

* building a successful app in today’s mobile environment

* the role of user engagement and gamification

* linking app utility with brand objectives

Michal Wronski, Director, Digital Flow

 

11h25 – 11h50

Game of Thrones; winning content marketing lessons

*  Game of Thrones is rich with lessons for Content Marketers to both optimise their content strategies and engage with their fans on a daily basis. To put it in perspective; the total number of posts during the Premiere was 176,017, with a total reach of over 1 billion. That was generated in just under an hour of the show running and these stats have grown as the show has continued.

*  What can Content Marketers learn from this? Well, there are a few valuable lessons that can be taken from the show

Dirk Visser, Head of Social Media and Innovation, CBR Marketing Solutions

 

11h55 – 12h30

Disruptive video techniques that work

* personalised video

* virtual and augmented reality

Marcelle Du Plessis, Creative Director, Liquorice Digitas LBi

 

13h20 – 14h00

Content for brands in South Africa: A case study on successes, failures & opportunities – Oh dear! Content that got brands in hot water

*  Compelling content engaging techniques

*  What works and what doesn’t and why

*  Oh dear! Content that got brands in hot water

*  Content creator skills, needs & must-haves

Sheena Kretzmer, MD, The Social Local

 

14h05 – 14h45

How music has influenced conversations that have influenced commerce/marketing – Siya Metane founded SlikourOnLife (url), the biggest music and urban culture website in SA.

*  How brands try but don’t always get it right; I’ll explain why and the solutions and give examples

**Superbalist; Artists Brands; Coca-Cola

Siya Metane founded SlikourOnLife – www.slikouronlige.co.za, the biggest music and urban culture website in SA. Siya creates engaging influencer content for brands to support their strategy on digital.

Siya Metane, MD, SlikourOnLife

 

14h50 – 15h30

How brands can leverage off blogs and podcasts hosted by influencers who have intimate relationships with their followers and can influence them to spread the word about buying brand products

The benefits of using blogs and podcasts for business & marketing

Gopolang Themba, BE SALT

 

15h40 Conference ends

 

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Tues, 8 May 2018