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Program

Top performing social media brands SA, Kenya & Nigeria – Africa Brand Index – reach and engagement scores – strategic insights about top brand content

Oresti Patricios, CEO, Ornico Group

 

Black Twitter: Connecting with the untapped “unpredictable & disruptive” youth market in SA via mobile advertising

Xolani Wiseman Sedibe, Creative Digital Strategist, Black Smoke Agency – Experiential Digital Marketing Agency

 

Creating a hit reality show with mobile gamification and brand loyalty: Strategic take-aways from building the Cell C Reality App

Michal Wronski, Director, Digital Flow

 

Game of Thrones; rich with lessons about optimising content strategies and engaging fans daily

Dirk Visser, Head of Social Media and Innovation, CBR Marketing Solutions

 

Disruptive video techniques at work;   Personalised video and augmented

Marcelle Du Plessis, Creative Director, Liquorice Digitas LB

 

Oh dear! Content that got brands in hot water.  Case study on success, failures and opportunities – what works, what doesn’t and why

Sheena Kretzmer, MD, The Social Local

 

How music has influenced conversations that have influenced commerce/marketing – Siya Metane founded SlikourOnLife www.slikouronlife.co.za, one of the biggest music and urban culture website in SA

Siya Metane, MD, SlikourOnLife

 

How brands can leverage off blogs and podcasts hosted by influencers who have intimate relationships with their followers and can influence them to spread the word about buying brand products

Gopolang Themba, Project Manager, BE SALT

 

Young people on stage: what we liked and didn’t like about today’s case studies

Mokebe Thulo, Business Development and Marketing Manager, HDI Youth Marketeers

 

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Tues, 8 May 2018