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Program

08h15 – 08h40

Top performing social media brands SA, Kenya & Nigeria – Africa Brand Index – reach and engagement scores – strategic insights about top brand content

*  Sept ’17 – Mar ’18

*  To what extent can you extract social media specific data

*  Reach and engagement scores

*  Content within context

*  Strategic insights about top brand content

*  Multi Choice and Expresso; what makes their content so engaging

Mbuluma Silumbwe, Senior, Ornico Group

 

08h45 – 09h40

Black Twitter: Connecting with the untapped “unpredictable & disruptive” youth market in SA via mobile advertising

Xolani Wiseman Sedibe, Creative Digital Strategist, Black Smoke Agency – Experiential Digital Marketing Agency

 

09h45 – 10h20

Topic to be confirmed

Lunga Ngcime, Marketing Director, Tiger Brands (invited)

 

10h20 – 10h45 coffee & networking

10h45 – 11h20

Game of Thrones; rich with lessons about optimising content strategies and engaging fans daily

*  Game of Thrones is rich with lessons for Content Marketers to both optimise their content strategies and engage with their fans on a daily basis. To put it in perspective; the total number of posts during the Premiere was 176,017, with a total reach of over 1 billion. That was generated in just under an hour of the show running and these stats have grown as the show has continued.

*  What can Content Marketers learn from this? Well, there are a few valuable lessons that can be taken from the show

Dirk Visser, Head of Social Media and Innovation, CBR Marketing Solutions

 

11h25 – 11h50

Disruptive video techniques at work;   Personalised video and augmented

* personalised video

* virtual and augmented reality

Marcelle Du Plessis, Creative Director, Liquorice Digitas LB

 

11h55 – 12h30

Oh dear! Content that got brands in hot water.  Case study on success, failures and opportunities – what works, what doesn’t and why

*  Compelling content engaging techniques

*  What works and what doesn’t and why

*  Oh dear! Content that got brands in hot water

*  Content creator skills, needs & must-haves

Sheena Kretzmer, MD, The Social Local

                                                                                                                                                                                              

12h30 – 13h20 lunch

13h20 – 14h00

How music has influenced conversations that have influenced commerce/marketing – Siya Metane founded SlikourOnLife www.slikouronlife.co.za, one of the biggest music and urban culture website in SA.

*  How brands try but don’t always get it right; I’ll explain why and the solutions and give examples

**Superbalist; Artists Brands; Coca-Cola

Siya creates engaging influencer content for brands to support their strategy on digital.

Siya Metane, MD, SlikourOnLife

 

14h05 – 14h45

How brands can leverage off blogs and podcasts hosted by influencers who have intimate relationships with their followers and can influence them to spread the word about buying brand products

The benefits of using blogs and podcasts for business & marketing

Gopolang Themba, Project Manager, BE SALT

 

14h50 – 15h30

Facebook smart content, smart response

Matan Atias, Client Partner, Popimedia (invited)

15h30 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Tues, 3 July 2018