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House of JC Le Roux, Stellenbosch – Thurs 21 June



  • Innovative best practices to stimulate your SA marketing
    • Interviews with the magicians behind the campaigns
    • Converting astute consumer insights into compelling content
    • The most important metrics in measuring your content
    • Winning brand social media campaign analysis
    • Key take-aways from latest research articles (i.e. hard FACTS)
  • AND expert advice about how to customise for your campaigns


Category: , .


 08.00 – 08.30 Morning coffee and registrations


08.30 – 10.00

Artificial Intelligence: The Future of Digital Marketing

AI is like teenagers and sex. Everybody is talking about it, nobody is really doing it
In this workshop you will be taken on an interactive journey that helps guide you to first (AI) base. Get started, get going, get successful

Cases examples include:

- KLM (airline, Europe)

- Diageo – Johnny Walker, Smirnoff, Ketel One and Guiness (drinks, Europe)

- Philips (consumer electronics, Global)

Sam Warnaas Head of Innovation, aFrogleap (The Netherlands)


10.00 – 10.30 Coffee & networking

10.30 – 12.00

The Best of Content Marketing from the World

 Introduction to Content Marketing: the most important things to consider

Case studies include:

- KFC Malaysia: beating McDonalds with real-time data (Retail, Malaysia)

- MS Limited Australia: This Bike Has MS (Charity, Australia)

- Lockheed Martin: Field Trip to Mars (B2B, USA)

- Knorr: Love at First Taste (Food, USA)

- Ford: Launch of Ford Edge (Automotive, Europe)

- Melbourne International Film Festival: How Selling future memories broke historic records (Culture, Australia)

- Du Telecom: #PostWisely (Telecom, Dubai)

- Cathay Pacific: Marriage in the Air (Airline, China)

Hando Sinisalu, CEO of Best Marketing International (Estonia)


12.00 – 13.00 lunch

13.00 – 14.00

South African Digital Marketing case studies

Cape Town Speakers:

Sarah Utermark, Country Director, Mobile Marketing Association SA (MMA SA)

Candy Goodman, MD, Mobitainment

Gail Odgers, , Digital Marketing & Advertising Manager, SportPesa South Africa

Helene Lindsay, Head of Customer, Red&Yellow School (invited)


14.00 – 14.15 Coffee Break

14.15 – 15.00

Innovations in Digital Marketing

Case studies include:

- Drink Responsibly (beer, UK)

- Alands Bank: Aland Index (finance, Europe)

- Always: React to the Shamers (FMCG, Israel)

- Norrland’s Guld Ear Beer (drinks, Europe)

- McDonald’s Promoticons (retail, Dubai)

Hando Sinisalu, CEO of Best Marketing International


15.00 – 16.00

Digital Marketing case studies from the Alcohol category

Case studies

Hando Sinisalu, CEO of Best Marketing International
16.00 Ends



Additional Information

Date and Time

Thurs 21 June


JC Le Roux House,Stellenbosch