Placeholder

B2BMarketingAfrica,Jhb,19June

To book scroll down


B2B MARKETING AFRICA

BEST OF GLOBAL DIGITAL ROADSHOW VISITS SA

 Bryanston Country Club, Tues 19 June

 

WHAT’S IN IT FOR YOU

Digital has disrupted our image of traditional B2B marketing. Discover the limitless potential hidden inside the digital universe.

Having investigated hundreds of case studies from all over the world, it has become clear that B2B no longer correlates with ‘boring’.

Gamification, branded content, innovation, entertainment – just a few keywords to describe the amazing work B2B companies are demonstrating across their communication already today.

This conference gives you the chance to learn from the best of the best. Dig deep behind the stories of each successful campaign and walk away with heaps of inspiration for your next marketing activity.

BASED ON REAL-LIFE SUCCESS STORIES FROM SOUTH AFRICA AND THE WORLD,

YOU WILL LEARN:

  • How to spice up boring B2B communication.
  • How to create exciting stories demonstrating your company’s know-how.
  • What are today’s effective disciplines implemented by innovative B2B companies.
  • How to harness the potential of big data.
  • How to create content with great social media/mobile/native appeal.
  • How to offer extra value for your target audience.
  • How to convince your clients/management/colleagues to run with more innovative ideas.
  • How to engage your business community.
  • How to measure effectiveness of non-traditional marketing approaches.
  • How to implement current trends across various sectors.
Category: , .

Program

07h45 – 08h15

Registrations and coffee

 

08h30 – 08h40

Conference introduction

 

08h40 – 09h40

KEYNOTE: B2B Marketing: A Global View of What’s Now and Next

Tom Stein, Chairman & Chief Client Officer, Stein IAS

 

Recently inducted into the ANA Business Marketing Hall of Fame, Tom Stein has been at the forefront of B2B marketing for more than three decades. As the Chairman and Chief Client Officer at global B2B agency Stein IAS, Tom works closely with leading marketers across many B2B sectors, including technology, financial, industrial, healthcare, telecommunications and professional services. During his session, Tom will provide a wide-ranging perspective on the current state of B2B marketing. Tom will also delve into the future directions B2B marketing will take —  the challenges and opportunities as digital acceleration drives the business world. Tom’s talk will cover:

  • The “State of Play”: Where B2B marketers around the world are placing their bets today, and why
  • Digital Acceleration: How B2B marketers have embraced “modern marketing”, and are racing to utilize digital technologies to increase impact and efficiency
  • The Experience Economy: Why modern marketing techniques are already giving way to “post-modern” marketing approaches, as customer experience increasingly becomes the key to differentiation
  • The Need for B2B Specialism: While B2C and B2B marketers may share the need to influence behavior, the differences between B2C and B2B are as clear as they are significant

 

09h45 – 10h20
Five core differences of B2B marketing vs B2C marketing (with examples from South Africa and the World)

Warren Moss, CEO, Demographica

10h20 – 10h45 coffee & networking

 

10h45 – 12h15

Examples and analysis of successful B2B digital campaigns from all over the World

Hando Sinisalu, CEO, Best Marketing International

,

CASE STUDIES COVERED

 

>> Did you mean Mailchimp? by Mailchimp & Droga5

 

>> The Aland Index by Alandsbanken & RBK Communication

 

>> Deloitte Pit Stop by Deloitte Denmark, Molamil & Beginr

 

>> Yaskawa Bushido Project by Yaskawa Electric & Dentsu Inc

 

>> Nosferatu by Getty Images & ALMAPBBDO

 

>> Make a Masterpiece by Adobe, Goodby Silverstein & Partners

 

>> The Wolf by HP & Giant Spoon

 

>> Sweet Change by PAYTM & McCann Erickson Mumbai

 

>> Putting Movehub on the Map by Movehub

 

>> Influencing the In-Store Influencers by Linksys & POSSIBLE

 

>> 99% SME by Singtel & OgilvyOne

 

>> The AC Vests by Emirates NBD & FP7/DXB

 

>> Breathless Choir by Philips, Ogilvy & Mather London

 

>> Take IT Easy by DELL

 

>> The Unbelievable Challenge by Ruukki & Sherpa

 

12h15 – 13h05 Lunch

 

SOUTH AFRICAN B2B MARKETING CASE STUDIES

 

13h05 – 13h25

REBRANDING ZURICH INSURANCE TO BRYTE INSURANCE – Nicholas Francis, CMO, Bryte Insurance

 

13h30 – 13h50

ENHANCING EMPLOYEE ADVOCACY; MOTIVATION AND TRAINING EVERYONE IN CONTACT WITH B2B CUSTOMERSs MJ Khan, Group Online Media Manager, Sasol (invited)

 

13h55 – 14h45

Panel Discussion: Challenges of B2B marketing in Africa

  • B2B specialism: what are the main challenges related to marketing to business consumers
  • B2B in digital era: content marketing and social media marketing in B2B
  • Experiential B2B marketing: corporate events, trade shows, customer service, etc

°         Tom Stein – moderator

°         Gugu-Lisa Zwane: Marketing Executive, Old Mutual Corporate

°         Sandrine Prinsloo: Head of Marketing, Nedbank Business Banking

°         Marianne Fraser: Head of Marketing, Deloitte 

°         MJ Khan: Group Online Media Manager, Sasol

 

14h50 – 15h30

“Buyers” panel – talking about the info they want to read and how to gain their attention

Moderator; Warren Moss, CEO, Demographica

Panellists: being confirmed

 

15h30 conference closes

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Tuesday, 19 June