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B2BBestOfGlobalDigitalMarketing,Jhb,16Mar

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B2B BEST OF GLOBAL DIGITAL INTERNATIONAL ROADSHOW

Bryanston County Club, Sandton, Fri 16 Mar

WHAT’S IN IT FOR YOU

Digital has disrupted our image of traditional B2B marketing. Discover the limitless potential hidden inside the digital universe.

Having investigated hundreds of case studies from all over the world, it has become clear that B2B no longer correlates with ‘boring’.

Gamification, branded content, innovation, entertainment – just a few keywords to describe the amazing work B2B companies are demonstrating across their communication already today.

This conference gives you the chance to learn from the best of the best. Dig deep behind the stories of each successful campaign and walk away with heaps of inspiration for your next marketing activity.

BASED ON REAL-LIFE SUCCESS STORIES FROM SOUTH AFRICA AND THE WORLD,

YOU WILL LEARN:

  • How to spice up boring B2B communication.
  • How to create exciting stories demonstrating your company’s know-how.
  • What are today’s effective disciplines implemented by innovative B2B companies.
  • How to harness the potential of big data.
  • How to create content with great social media/mobile/native appeal.
  • How to offer extra value for your target audience.
  • How to convince your clients/management/colleagues to run with more innovative ideas.
  • How to engage your business community.
  • How to measure effectiveness of non-traditional marketing approaches.
  • How to implement current trends across various sectors.
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Program

PROGRAM

08h00 – 08h30   Registration, coffee & networking

08h30 – 08h45   Welcome

 

08h45 – 09h45

The State of Play

-          Where B2B marketers around the world are placing their bets today, and why

Digital Acceleration

-          How B2B marketers have embraced “modern marketing”, and are racing to utilise digital

technologies to increase impact and efficiency

The Experience Economy

-           Why modern marketing techniques are already giving way to ‘post-modern’  marketing approaches, as

customer experience increasingly becomes the key to differentiation

The Need for B2B Specialism

-          While B2C and B2B marketers may share the need to influence behaviour, the differences between B2C and B2B are as clear as they are significant

Tom Stein, Chairman & Chief Client Officer, Stein IAS

 

09h45 – 10h00

Discussion

 

10h00 – 10h30  coffee & networking

 

10h30 – 12h00

Examples and analysis of successful B2B digital campaigns from all over the World

Case studies covered;

-          Did you mean Mailchimp? By Mailchimp & Droga5

-          The Aland Index by Alandsbanken & RBK Communication

-          Deloitte Pit Stop by Deloitte Denmark, Molamil & Beginr

-          Yaskawa Bushido Project by Yaskawa Electric & Dentsu Inc

-          Nosferatu by Getty Images& ALMAPBBDO

-          Make  Masterpiece by Adobe, Goodby Silverstein & Partners

-          The Wolf by HP & Giant Spoon

-          Sweet Change by PAYTM & McCann Erickson Mumbai

-          Putting Movehub on the Map by Movehub

-          Influencing the In-Store Influencers by Linksys & POSSIBLE

-          99% SME by Singtel & OgilvyOne

-          The AC Vests by Emirates NBD & FP7/DXB

-          Breathless Choir by Philips, Ogivly & Mather London

-          Take IT Easy be DELL

-          The Unbelievable Challenge by Ruukki & Sherpa

 

12h00 -13h00 lunch

 

13h00- 14h00

Topic to be nominated

Speaker to be confirmed

 

14h00 – 14h30

Topic to be nominated

Speaker to be confirmed

 

14h30 – 15h00 coffee & networking

 

15h00 – 15h30

Five core differences of B2B marketing versus B2C marketing (with examples from South Africa and the World)

Warren Moss, CEO, Demographica

Additional Information

Date and Time

Fri 16 Mar 2018

Location

Bryanton Country Club, Sandton