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B2B Marketing, Wed 26 Apr 21

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B2B MARKETING SA – DIGITAL MASTER CLASS

webinar – Jhb, 26 April 2021

 CASE STUDIES AND THE LEARNING POINTS – SPEAKERS WALK THE TALK

 

Digital has transformed B2C marketing, now it’s B2B’s turn.  The decision tree and the selling process is more complex and AI inspired digital can analyse the data and manage the content info customers require to make informed decisions.  It’s all about personalised marketing, personal to the business, to the category and to the decision makers, now now.  A busy morning webinar.

Category: , .

Program

B2B Digital Transformation journey; redefining your business models, thinking digital first and creating compelling journey experiences for the customer

*  How to manage the digital experiences along the customer journey; map the touchpoints and ensure consistency and fluency

*  Latest B2B media and content stats – 2021 IAB SA Social media content survey

 

5 Best B2B lead generation strategies

*  How to manage the digital experiences along the customer journey; map the touchpoints and ensure consistency and fluency

*  It starts with SEO; you need to be sure the enquirer finds your company when he’s searching for credible info

*  Next, credible and relevant info accessible by the customer and the company representative, and they all like hot tips

*  How to determine the type of content that B2B companies should be focussing on to generate leads

*  It’s LinkedIn and Facebook and maybe Twitter, and would you believe it, email communications are still #1

*  Oh yes! one-to-one peer recommendations are most influential followed by original research and credible product reviews

 

Search engine marketing – how to be there when the enquirer is looking for expert advice

 

Managing the right content plus video that credibly relates to the interests and concerns of the prospect

 

AI managing personalised and engaging communications – data driven marketing

 

Taking advantage of the latest smart innovations from LinkedIn, Facebook, Twitter

 

Getting the webinar mix right – Marketing Mix experiences of converting events to webinars

 

Standard delegate rate R2,500

Additional Information

Location

Webinar

Date and Time

Wed 26 Apr 2021