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Announcing 2021 Township Marketing Research

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Webinar, TUESDAY 22 JUNE

Standard delegate rate R2,000 excl vat 

  • 1,000+  lower LSM respondents
  • How brands should adapt – lifestyle and spending updates
  • Research Feb/Mar 2021 – bang up to date info
  • Organised by Marketing Mix, Rogerwilco and Survey54

 To equip today’s marketers with actionable insights we polled over 1,000 individuals living in townships across South Africa to examine how they support themselves financially; where – and on what – they spend their money and how this has changed over the past year; what their preferred payment methods are; what influences shopping behavior and the types of communications they prefer to receive from marketers.

About 50% of SA’s population reside in townships, yes, many are poor but in aggregate they represent hundreds of billions of rands.

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Program

 08h15 – 08h45

2021 Township Marketing Research Report insights

  • Key income sources; which matter most; how much
  • Brand and food preferences; radical changes
  • Retail; significant shifts in shopper preferences
  • Early signs of ecommerce adoption
  • Payments; alternatives to cash gaining support
  • Key marketing influences; the new mix – some traditional, some digital and the right type of influencers

Kasirayi Mashiri, Strategist, Rogerwilco & Stephan Eyeson, CEO & Co-founder, Survey54

 

08h50 – 09h10

Life. Covid. Money. Digital and Everything else –

A Hitchhiker’s Guide to The New Normal in SA’s Emerging Market

Jack Hlongwane, Business Development Manager, Kantar

 

09h15 – 09h35

Why the shift from spazas, the emergence of midis, why the preference for supermarkets

Abdullahi Ibrahim, Member, Somali Community Board of South Africa

 

09h40 – 10h00

Home deliveries are dynamic; how about online retail

Jessica Boonstra, CEO & Founder, YEBO Fresh

 

10h00 – 10h10 comfort break

 

10h10 – 10h30

Traditional marketing still strong; social media rising fast

Thato Tshabalaba, Business Development Manager, Joe Public United

 

10h35  – 10h55

Innovative mobile does engage lower income residents

Candy Goodman, MD, Mobitainment

 

11h00 – 11h20

Cash is still king but the trend to non-cash options is irreversible

Nkululeko Mvulana, Director Business Development, Kazang Connect

 

1

10h10 – 10h30

Traditional marketing still strong; social media rising fast

Charne Munien, Integrated Ssenior Digital Strategic Planner, Joe Public United

 

10h35  – 10h55

Innovative mobile does engage lower income residents

Candy Goodman, MD, Mobitainment

 

11h00 – 11h20

Cash is still king but the trend to non-cash options is irreversible

Nkululeko Mvulana, Director Business Development, Kazang Connect

 

11h25 – 11h45

The vicious cycle of an economic downturn

Traditional trade strategies for the new normal

Jacqui Le Sar, MD, Inperspective

 

12h00 webinar concludes

Additional Information

Location

Webinar

Date and Time

TUESDAY, 22 JUNE 2021