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5th Forecourt Retail Marketing, Jhb,Thurs,12Mar’20 EB

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 EARLY BIRD DISCOUNT OF R1,000 BOOK BEFORE 29 NOV 2019

5th FORECOURT RETAIL MARKETING CONFERENCE

ENHANCING CUSTOMER ENGAGEMENT – BEST PRACTICES

Bryanston Country Club, Thurs 12 Mar 2020

 

“Best Practices”  increase sales,  forecourt specialists highlight smart ways to increase dwell time, attract motorist shoppers, and  continuously assess the product mix and services customers want.  And now with digital transformation, useful analytics and most importantly localised and personalised communications.  And creative experiential does create great impressions.

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Program

08h30 – 09h10

New retail – conversion from traditional retail into digitalised format

Tilene Narainan, Head of Convenience Retailing, Sasol 

 

09h15 – 09h55

Influencing and engaging loyalty members

Amanda Cromhout, MD, TRUTH

 

09h55 – 10h15 Coffee and networking

10h15 – 10h55

Proximity targeting – drawing motorists/shoppers from competitive forecourts

Buster Pitt, Sales Director, Location Bank & Business Positioning Systems 

 

11h00 – 12h00

Big Issues Panel Debate

*  digital and social marketing – the next 12 months

*  how do we measure marketing on the forecourt

*  adding values & experience to increase average dwell time

*  location marketing; how realistic

*  merchandising; my current favorite promotion and why

*  24-hour shopping; how do we adapt our product and promotion mix

*  petroleum marketers partnering with the large retailers to attract existing and new motorist shoppers

Panellists:

SHELL, Wanda Mbanjwa, Head of NFR (Non-Fuels Retailing) 

TOTAL, Kim Hockley, Diversification Manager/New Offer Development Manager

WOOLWORTHS FOOD, Evangelos Morris, Trading Head: Engen & Africa 

SASOL ENERGY, Mohamed Carrim, Marketing & Sales (invited)

 

 12h00 – 12h50 Lunch

12h50 – 13h25

Driving basket size – Changing behaviours at 1,000 convenience stores, 1 cashier at a time

Paul Lange, MD, WOW 

 

13h40 – 14h15

Personalisation in the Forecourt

  • Technology and data build personalisation
  • Personalisation drive better customer experience
  • Personalisation at scale

Melissa Carney, Head of Digital, Ogilvy Johannesburg

 

14h20 – 14h55

Kasi lifestyle driving township forecourt marketing

Dali Tembo, MD, Instant Grass 

 

15h00 – 15h40

Creating experiences your customers will want to remember

Jacqui Le Sar, Owner, Inperspective insight Agency 

Additional Information

Location

Bryanston Country Club, Sandton

Date and Time

Thurs, 12 Mar 2020