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2022 SA Township Marketing Research

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ANNOUNCING THE 2022  SA TOWNSHIP MARKETING RESEARCH

Webinar, 22 June 2022 | 08h00 to 11h15 | Delegate rate R2,000 excl vat  

How, Why and Where brands should adapt – lifestyle; finance; retail 

  • Research Mar/Apr 2022 – bang up to date info
  • 1,000+  township residents and business owner respondents
  • Organised by Marketing Mix, Rogerwilco and Survey54
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Program

Now now data is good, highlighting astute insights and opportunities is what this webinar is all about.  The keynote address will present the research findings and comment on shifts from 2021.  Then two very senior and proven marketing directors will comment on what inspires them from the research; always the focus on viable opportunities.  And then we have three special interest sessions to stimulate your thinking.

Standard delegate rate R2,000 excl vat and you receive a copy of the research report. 

Rogerwilco, the 2021 Financial Mail AdFocus Digital Agency of the Year, is an independently owned full service digital marketing agency with a presence in Cape Town, Johannesburg and London.

Survey54; is a consumer research platform that allows companies to  survey consumers and business across Africa.  Marketing Mix; the organiser of 15 annual Township Marketing hybrid events.

PROGRAM

 

08h15 – 08h45

Research Report insights

  • Key income sources; which matter most; how much
  • Brand and food preferences; radical changes
  • Retail; significant shifts in shopper preferences
  • Early signs of ecommerce adoption
  • Payments; alternatives to cash gaining support
  • Key marketing influences; the new mix – some traditional, some digital and the right type of influencers

Stephan Eyeson, CEO & Co-founder, Survey54

 

08h50 – 09h25

Insights and opportunities we spotted

Two leading consumer digital marketing directors will highlight the issues and the opportunities derived from the research

chaired by Mongezi Mtati, Snr Brand StrategistRogerwilco

Luigi Ferrini, Chief Customer Officer, Tiger Brands 

Frans van der Colff, MD, VDC Consulting (formerly Director of Fruit & Veg City; formerly Director of PnP

 

09h30 – 09h55

Influences, influencers and cultural forces driving brand advocacy and adoption within SA township environments

Brett Rogers, Head of Cultural Insights, at HaveYouHeard & Cultural Editor of @thisisin

Thabo Mobo, Execution and Insights, HaveYouHeard

 

09h55 – 10h05 comfort break

 

10h05 – 10h30

Digital marketing mix – what’s likely to work best 2023

Danilo Acquisto, CEO, Special Effects Media SA 

 

10h35 – 11h00

The New Age of Influence in South Africa
  • The Rise & Rise of the Creator Economy – Social is the new Capital
  • Influencers vs Content Creators – The difference and which one do I need?
  • The Race to the Bottom – Engagement rate and not follower number is the currency

 

Khutso Magabe, New Development Business Manager, The Culture Foundry Co 

11h15 close

Additional Information

Location

Webinar

Date and Time

22 June 2022