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15th Annual Township Marketing Summit Series Mar 2022 (Copy)

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15th annual Township Marketing Summit Webinar Series March 2022

Standard delegate rate R5,750 excl vat – full series

  • The Social Marketing Mix – best practices at work – 16 March 2022
  • Innovative Community Marketing Part 1 – 23 March 2022
  • Innovative Community Marketing Part 2 – 30 March 2022

Recordings available after the webinars

 

Category: , .

Program

Innovative Community Marketing Part 2: 30 Mar 2022

 08h10 – 08h40

Would you elect this brand?

A fascinating analysis of brands adapting positioning and content to now-now election themes; before, during, and after

Kabelo Ncholo, CEO, Yourself Management (Y Brand)

08h45 – 09h15

Shopping mall trade areas – a looking glass into township consumer behaviour

  • AfricaScope SA is the geospatial partner of the Market Research Foundation (MRF) and brings a new dimension to consumer data through the geocoding of the Marketing All Product Survey (MAPS)  to create GeoMAPS.
  • 22 categories of questions from demographics, income, psychographics, finance, loyalty, household expenses.

Craig Schwabe, Director, AfricaScope SA

09h20 – 09h50

Centurion Mall’s breakthrough winning digital strategy case study

  • “You’ve got to start with the customer experience and work backward to the technology”, that’s what Steve Jobs said, and that’s what we’ve done
  • Customer Care – wherever, whenever on the customer’s platform of choice
  • Updating customer info now-now; technology really helps

Susanmarie Auret, National Marketing & PR Executive, Word4Word Marketing (Pty) Ltd

09h50 – 10h00 Comfort Break

10h00 – 10h30

Yebo Fresh: how this e-commerce platform works with brands, township retail stores, and communities to unlock value, growth and unique insights for all involved.  

  • Building sustainable relationships with traders
  • Involving stores and brands in food relief showcase
  • Brand sampling and data collection showcase

Jessica Boonstra, CEO, YEBO Fresh

10h35 – 11h05

Changing community behaviour within the township space using advertising that is measurable

  • How to engage target community groups within a specific location
  • Drive feet into local retailers
  • Get winning analytics and insights

Leigh O’Mahoney, MD, Mamela Media

11h10 – 11h40

Whats’s up with WhatsApp? And other tech tools to reach your mobile device

Perfect Zikhali, MD, Ekasi Esports (invited )

Close 11h45

 

Additional Information

Location

Webinars

Date and Time

Wed 16th & 23rd & 30th March