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15th Annual Township Marketing Summit Series 23MAR

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15th annual Township Marketing Summit Webinar Series : 23 March 2022

Standard delegate rate R1,900 excl vat

Recording links available after the webinars

 

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Program

Innovative Community Marketing Part 1: 23 Mar 2022

08h10 – 08h45

Top township awards 2022 – KASI Awards

  • Hot off the press, how the winning brands are adapting their offerings and customising their communications to reach and engage township shoppers

Sarina de Beer, MD, AskAfrika

 08h50 – 09h20

Your friendly neighbourhood  brand – tech-savvy Generation Z

There is a trend of artists thinking outside the box, and having the backing of established brands to do so is my favourite and hope it continues long after 2021.  Independent electronic DJ and producer Muzi is a prime example of this.  Teaming up with Jagermeister and DEAD, Muzi created a clothing range that fed into the general worker narrative of his Stimela SeGolide EP, in the lead-up to its drop.  The four-day pop-up shop in Braamfontein was a great way to support the EP’s release by creating original apparel.

Tecla Ciolfi, Founder & Editor, Texx and the City/ Director, Unicorn Media

09h25 – 09h55

Brands relating to the spaza ladder; customising for the right step

  • Needs of different types of Spaza shops
  • How brands can leverage working with Informal businesses regardless of their size
  • One size DOESN’T fit all

Brian Makwaiba, CEO, Vuleka Platform  

09h55 – 10h05 Comfort Break

10h05 – 10h35

Independent and Main Market customer engagement – huge reach; huge engagement

  • Delivering instant gratification rewards to members, while simultaneously gathering detailed shopper data and insights on customer behaviour.
  • Utilising “last mile” engagement to drive customer “pull” for brands
  •  Dynamic and integrated point of sale; see best practices in action

Andrew Weinberg, CEO, Retail Engage

10h40 – 11h10

Why big brands need to invest in the township music economy

- Kasi slanted millennials and Generation Y are actively creating the music which backtracks many of the marketing campaigns.

- Kasi music legitimised brands through a unique brand PR.

- Locally owned brands are leveraging their insights to resonate with the very same market that they grew up in.

Thato Tshabalala, Founder/CEO, Native Scope Communication

11h15 – 11h45

The Importance of Customer-Centric Marketing – building long lasting relationships

Customer-centric marketing gives businesses a competitive edge, improves longevity, and helps to build stronger, long-lasting relationships. We will discuss why it’s important and share some tips on how to drive customer-centricity in your marketing campaigns.

Karyn Strybos, Marketing Manager, Everlytic

 11h45 – 11h55 Comfort break

12h00 – 12h30

SA’s townships: quo vadis podcasts?

  • MacG’s “Podcast & Chill typically attracts 1-million viewers for a single episode (eat that traditional radio and TV)
  • “We listen through SoundCloud and Audio Mack, and Spotify ….”
  • “What I enjoy about podcasting is that everything is alive.  It’s an ongoing conversation, and it’s genuine,” says Shaun Tha Don who is a rapper with the IMK crew in Langa.

Jon Savage, Founder, inBroadcasting

Additional Information

Location

Webinars

Date and Time

Wed 23 Mar ’22