Placeholder

14th Township Marketing Summit ’21 v

To book scroll down

R1,000 excl vat

5 in series of 5 webinars – start 08h00 to 10h30

20 TOWNSHIP MARKETING LEADERS WHO UNDERSTAND THE IMPACT OF COVID-19 UPON CONSUMER SPEND PRIORITIES AND HOW TO SUCCESSFULLY ENGAGE; DEFINITIVE GUIDELINES

  • Wed, 31 Mar 2021   -  LATEST FMCG & RETAIL – stats and insights
  • Wed, 14 April 2021  – LIFESTYLE MARKETING & CULTURAL SEGMENTATION
  • Wed, 28 April 2021 – STRATEGIC OPPORTUNITIES
  • Wed, 12 May 2021    – TOWNSHIP MEDIA MIX
  • Wed, 26 May 2021   - WELLNESS INFLUENCING FOOD, LIFESTYLE & INNER BEAUTY
Category: , .

Program

WELLNESS INFLUENCING FOOD, LIFESTYLE & INNER BEAUTY - Wed, 26 May ‘21

 08h00 – 08h10

Welcome

Terry Murphy, Publisher, Marketing Mix

08h10 -08h40

Lifestyle, food and beauty trends transforming township wellness

  • Emerging wellness trends unfolding within informal retail are influenced as much by consumer needs as they are by disposable income
  • Food trends in the township environment go hand-in-hand with lifestyle changes, influenced by macro-environmental factors, with convenience being a key theme
  • Beauty trends in the informal trade is seeing a growing focus on service offerings

Thobeka Magubane, Junior Analyst, Trade Intelligence

Andrea du Plessis, Senior Retail Analyst, Trade Intelligence

08h45 – 09h15

Using influence to build and enhance your brand 

  • The wellness trends influencing food, lifestyle and inner beauty communities
  • Who influences brand choice and how to influence them
  • The importance of insights in influence
  • The power of combining online and offline influence
  • Tapping into behavioural economics to drive brand conversion

Ryan McFadyen, co-Founder, HaveYouHeard

09h20 – 09h50

Navigating the world of beauty with Generation Next (X); Insights on how to stay relevant in the changing eco-system of beauty

  • The emerging worlds of Beauty post COVID-19
  • How social media has transformed the beauty industry
  • E-commerce and tech, where the future of beauty lies

Yasmin Kathoria, Business Humanizer & Partner, Innate Motion

 

09h55 – 10h25

Fostering customer loyalty through great experiences

  • Understanding the connection between customer experience and loyalty
  • Challenging the notion that consumers are primarily motivated by price
  • How brands can consistently deliver great customer experience

Julia Ahlfeldt, Certified Customer Experience Professional

 

10h30 close

 

Additional Information

Location

Livestream Webinar

Date and Time

Wed 26 May 21 – 08h00