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14th Township Marketing Summit ’21 i/v

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Standard delegate rate R1,000 excl vat

1 in series of 5 webinars - duration 2.5 hours – starts 08h00 closes 10h30

20 TOWNSHIP MARKETING LEADERS WHO UNDERSTAND THE IMPACT OF COVID-19 UPON CONSUMER SPEND PRIORITIES AND HOW TO SUCCESSFULLY ENGAGE; DEFINITIVE GUIDELINES

  • Wed, 31 Mar 2021   -  LATEST FMCG & RETAIL – stats and insights
  • Wed, 14 April 2021  – LIFESTYLE MARKETING & CULTURAL SEGMENTATION
  • Wed, 28 April 2021 – STRATEGIC OPPORTUNITIES
  • Wed, 12 May 2021    – TOWNSHIP MEDIA MIX
  • Wed, 26 May 2021   - WELLNESS INFLUENCING FOOD, LIFESTYLE & INNER BEAUTY
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Program

LATEST FMCG & RETAIL – stats, insights & opportunities – Wed, 31 Mar ‘21

08h00 – 0810

Welcome

Terry Murphy, Publisher, Marketing Mix

 

08h10-08h40

Township marketing – adapting to the COVID-19 world

  • Impact of Covid and future trends in the kasi retail sectors of:
    • Kasi Fast Food Outlets
    • Spaza / spazarette, wholesaler sector,
    • Hawker and table tops
    • The opportunities and growth of delivery and online
    • Local, Neighbourhood and Convenience in the kasi, why this is the future

GG Alcock, Informal Sector Strategist & Author Kasinomics & Kasinomic Revolution

 

08h45 – 09h20

COVID-19 impact upon spazas; rise and rise of the Ethiopians

  • Changing spaza ownership profile; over last 5 years
  • Somalians evolving towards the Malls
  • Ethiopians integrating with local communities; walk-in stores creating important POS
  • Brands customising product offerings and communications to meet spaza needs
  • Wholesalers; key conduit to spazas and brands appreciating Muslim and Christian sensitivities
  • Cpt thugduggery; the gang’s rule

Gill Mkhasibe, MD, The Mkhasibe Group

 

09h25 -09h55

The questions you want answers to – interview with Abdirizak Ali Osman, secretary general of the Somali Community Board of South Africa led by GG Alcock and Gill Mkhasibe

Specimen questions:

  • What makes the immigrant spaza successful and offer such good prices
  • How do immigrant spazas gain consumer loyalty
  • What will the immigrant sector look like in 5/10 years hence
  • How does the spaza sector add value to the township consumer & economy
  • Should brands appoint Somali and Ethiopian reps; they talk the language and they know the cultures
  • Brands working with spazas/wholesaler groups
  • Growth of private labels
  • Consumer demand driving spaza preferences
  • Cash is still king; for how much longer
  • Spaza/hawker entrepreneurial hubs within the malls
  • How to keep track of the specials
  • Coping with ‘thugduggery’

GG Alcock, Informal Sector Strategist & Gill Mkhasibe, MD, The Mkhasibe Group

 

10h00 -10h30

Community marketing at work – Tembisa Mall case study

A showcase of best marketing practices customised for target community groupings, and hosting local entrepreneurs in our malls – we have learned a lot

Matthew McCormick, Head: Marketing, Exemplar/ McCormick Property Development

10h35 closes

Additional Information

Location

Livestream Webinar

Date and Time

Wed 31 Mar 21